Published in Lifestyle and Retail category by MBA Skool Team
Big Bazaar is one of the leading brands in the lifestyle and retail sector. Big Bazaar SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Big Bazaar:
Affordability for middle class is provided by Big Bazaar in India
Big Bazaar offers quality,choice and convenience
Wide range of products and service offerings
Strong presence in local market
Attractive promotional offers given by Big Bazaar to attract customer through discounts, sales, exhange offers etc
Large no. SKU provided to consumers
Good branding and advertising by also roping in celebrity brand ambassadors also boosted Big Bazaar's presence
Above are the strengths in the SWOT Analysis of Big Bazaar. The strengths of Big Bazaar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Big Bazaar Weaknesses
Big Bazaar is not known globally and restricted to the Indian market only
No different game plan according to divergent people, their lifestyles, their tastes and budgets in India
These were the weaknesses in the Big Bazaar SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Big Bazaar povides affordable lifestyle to Indian consumers
Big Bazaar STP
Price sensitive group
Upper middle class and lower middle class
Big Bazaar is every family's favourite retail store
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