Big Bazaar SWOT Analysis
Big Bazaar is one of the leading brands in the lifestyle and retail sector. Big Bazaar SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Big Bazaar:
Quick Glance:
Big Bazaar Strengths
- Affordability for middle class is provided by Big Bazaar in India
- Big Bazaar offers quality,choice and convenience
- Wide range of products and service offerings
- Strong presence in local market
- Attractive promotional offers given by Big Bazaar to attract customer through discounts, sales, exhange offers etc
- Large no. SKU provided to consumers
- Good branding and advertising by also roping in celebrity brand ambassadors also boosted Big Bazaar's presence
Above are the strengths in the SWOT Analysis of Big Bazaar. The strengths of Big Bazaar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Big Bazaar Weaknesses
- Big Bazaar is not known globally and restricted to the Indian market only
- No different game plan according to divergent people, their lifestyles, their tastes and budgets in India
These were the weaknesses in the Big Bazaar SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Big Bazaar Opportunities
- Big Bazaar can plan to expand globally by tie-ups
- Entering into high premium segment
- Opportunity to expand into financial services catering to huge segment
- Increased rural penetration can also benefit Big Bazaar
Above we covered the opportunities in Big Bazaar SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Big Bazaar Threats
- Competitors with a global presence
- Online markets can severaly affect the market share of Big Bazaar
- Low priced brand perceived to be of low quality in Indian consumer minds
The threats in the SWOT Analysis of Big Bazaar are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Big Bazaar SWOT analysis.
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About Big Bazaar
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Big Bazaar Overview | |
|---|---|
| Parent Company |
Future Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Is se sasta aur accha kahi nahi! |
| USP |
Big Bazaar povides affordable lifestyle to Indian consumers |
| Big Bazaar STP | |
| Segmentation |
Price sensitive group |
| Target Market |
Upper middle class and lower middle class |
| Positioning |
Big Bazaar is every family's favourite retail store |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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