Big Bazaar SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 17909

SWOT analysis of Big Bazaar analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Big Bazaar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Big Bazaar to benchmark its business & performance as compared to the competitors and industry. Big Bazaar is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Big Bazaar competitors and elaborates Big Bazaar market segmentation, target group, positioning & Unique Selling Proposition (USP).

Big Bazaar SWOT, Competitors, Marketing STP & Brand analysis Table
Big Bazaar Brand Analysis
Parent Company

Future Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Is se sasta aur accha kahi nahi!

USP

Big Bazaar povides affordable lifestyle to Indian consumers

Big Bazaar STP
Segment

Price sensitive group

Target Group

Upper middle class and lower middle class

Positioning

Big Bazaar is every family's favourite retail store

Big Bazaar SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Big Bazaar. Strengths are:

1. Affordability for middle class is provided by Big Bazaar in India
2. Big Bazaar offers quality,choice and convenience
3. Wide range of products and service offerings
4. Strong presence in local market

5. Attractive promotional offers  given by Big Bazaar to attract customer through discounts, sales, exhange offers etc

6. Large no. SKU provided to consumers

7. Good branding and advertising by also roping in celebrity brand ambassadors also boosted Big Bazaar's presence

Weaknesses

Here are the weaknesses in the Big Bazaar SWOT Analysis:

1. Big Bazaar is not known globally and restricted to the Indian market only
2. No different game plan according to divergent people, their lifestyles, their tastes and budgets in India

Opportunities

Following are the Opportunities in Big Bazaar SWOT Analysis:

1. Big Bazaar can plan to expand globally by tie-ups
2. Entering into high premium segment
3. Opportunity to expand into financial services catering to huge segment

4. Increased rural penetration can also benefit Big Bazaar

Threats

The threats in the SWOT Analysis of Big Bazaar are as mentioned:

1. Competitors with a global presence
2. Online markets can severaly affect the market share of Big Bazaar
3. Low priced brand perceived to be of low quality in Indian consumer minds

Big Bazaar Competition
Competitors

Below are the top 4 Big Bazaar competitors:

1. Reliance retail
2. Lifestyle Retail
3. More Store

4. Shoppers Stop

The brandguide table above concludes the Big Bazaar SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Big Bazaar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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