SWOT analysis of Big Bazaar analyses the brand by its strengths, weaknesses, opportunities & threats. In Big Bazaar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Big Bazaar to benchmark its business & performance as compared to the competitors. Big Bazaar is one of the leading brands in the lifestyle and retail sector.
The table below lists the Big Bazaar SWOT (Strengths, Weaknesses, Opportunities, Threats), top Big Bazaar competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Big Bazaar Brand Analysis | |
---|---|
Parent Company |
Future Group |
Category |
Retail |
Sector | |
Tagline/ Slogan |
Is se sasta aur accha kahi nahi! |
USP |
Big Bazaar povides affordable lifestyle to Indian consumers |
Big Bazaar STP | |
Segment |
Price sensitive group |
Target Group |
Upper middle class and lower middle class |
Positioning |
Big Bazaar is every family's favourite retail store |
SWOT Analysis of Big Bazaar | |
Big Bazaar Strengths |
Below are the Strengths in the SWOT Analysis of Big Bazaar: 1. Affordability for middle class is provided by Big Bazaar in India 5. Attractive promotional offers given by Big Bazaar to attract customer through discounts, sales, exhange offers etc 6. Large no. SKU provided to consumers 7. Good branding and advertising by also roping in celebrity brand ambassadors also boosted Big Bazaar's presence |
Big Bazaar Weaknesses |
Here are the weaknesses in the Big Bazaar SWOT Analysis: 1. Big Bazaar is not known globally and restricted to the Indian market only |
Big Bazaar Opportunities |
Following are the Opportunities in Big Bazaar SWOT Analysis: 1. Big Bazaar can plan to expand globally by tie-ups 4. Increased rural penetration can also benefit Big Bazaar |
Big Bazaar Threats |
The threats in the SWOT Analysis of Big Bazaar are as mentioned: 1. Competitors with a global presence |
Big Bazaar Competition | |
Big Bazaar Competitors |
Below are the top 4 competitors of Big Bazaar: 1. Reliance retail |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Big Bazaar. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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