Big Bazaar SWOT Analysis, Competitors & USP

Future Group

Retail

Lifestyle and Retail

Is se sasta aur accha kahi nahi!

Big Bazaar povides affordable lifestyle to Indian consumers

Price sensitive group

Upper middle class and lower middle class

Big Bazaar is every family's favourite retail store

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Big Bazaar. Strengths are:

1. Affordability for middle class is provided by Big Bazaar in India
2. Big Bazaar offers quality,choice and convenience
3. Wide range of products and service offerings
4. Strong presence in local market

5. Attractive promotional offers  given by Big Bazaar to attract customer through discounts, sales, exhange offers etc

6. Large no. SKU provided to consumers

7. Good branding and advertising by also roping in celebrity brand ambassadors also boosted Big Bazaar's presence

Here are the weaknesses in the Big Bazaar SWOT Analysis:

1. Big Bazaar is not known globally and restricted to the Indian market only
2. No different game plan according to divergent people, their lifestyles, their tastes and budgets in India

Following are the Opportunities in Big Bazaar SWOT Analysis:

1. Big Bazaar can plan to expand globally by tie-ups
2. Entering into high premium segment
3. Opportunity to expand into financial services catering to huge segment

4. Increased rural penetration can also benefit Big Bazaar

The threats in the SWOT Analysis of Big Bazaar are as mentioned:

1. Competitors with a global presence
2. Online markets can severaly affect the market share of Big Bazaar
3. Low priced brand perceived to be of low quality in Indian consumer minds

Below are the top 4 Big Bazaar competitors:

1. Reliance retail
2. Lifestyle Retail
3. More Store

4. Shoppers Stop