Canadian Tire SWOT Analysis
Canadian Tire is one of the leading brands in the lifestyle and retail sector. Canadian Tire SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Canadian Tire:
Quick Glance:
Canadian Tire Strengths
- Presence in different categories like online,automotive,financial services
- Canada's largest retailer
- High accessibility of stores by consumers
- The world's first hard goods retailer to begin selling gasoline at their stores as a means of driving customer traffic.
- Attractive promotional offers
- High presence in domestic market
Above are the strengths in the SWOT Analysis of Canadian Tire. The strengths of Canadian Tire looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Canadian Tire Weaknesses
- Not known globally compared to some other brands
- Market share is limited due to competitive segment
These were the weaknesses in the Canadian Tire SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Canadian Tire Opportunities
- To expand globally into other countries other than Canada
- It has large brand awareness so could leverage on it
Above we covered the opportunities in Canadian Tire SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Canadian Tire Threats
- Competitors global presence
- Consumers are not habituated of buying different categories like automotive and gifts under one roof
- Low priced brand perceived to be of low quality in Indian consumer minds
The threats in the SWOT Analysis of Canadian Tire are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Canadian Tire SWOT analysis.
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About Canadian Tire
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Canadian Tire Overview | |
|---|---|
| Parent Company |
Canadian Tire Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Bring it On |
| USP |
Everything can get here |
|
STP |
|
| Segmentation |
Price sensitive group |
| Target Market |
Upper middle class and lower middle class |
| Positioning |
Quality at lower prices |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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