Canadian Tire SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Canadian Tire analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Canadian Tire SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canadian Tire to benchmark its business & performance as compared to the competitors and industry. As of 2020, Canadian Tire is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Canadian Tire competitors and includes Canadian Tire target market, segmentation, positioning & Unique Selling Proposition (USP).

Canadian Tire SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Canadian Tire Brand Analysis
Parent Company

Canadian Tire Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Bring it On

USP

Everything can get here

STP

Canadian Tire Segmentation

Price sensitive group

Canadian Tire Target Market

Upper middle class and lower middle class

Canadian Tire Positioning

Quality at lower prices

Canadian Tire SWOT Analysis
Canadian Tire Strengths

Below are the Strengths in the SWOT Analysis of Canadian Tire:

1. Presence in different categories like online,automotive,financial services
2. Canada's largest retailer
3. High accessibility of stores by consumers
4. The world's first hard goods retailer to begin selling gasoline at their stores as a means of driving customer traffic.

5. Attractive promotional offers

6. High presence in domestic market

Canadian Tire Weaknesses

Here are the weaknesses in the Canadian Tire SWOT Analysis:

1. Not known globally compared to some other brands
2.Market share is limited due to competitive segment

Canadian Tire Opportunities

Following are the Opportunities in Canadian Tire SWOT Analysis:

1. To expand globally into other countries other than Canada
2.It has large brand awareness so could leverage on it

Canadian Tire Threats

The threats in the SWOT Analysis of Canadian Tire are as mentioned:

1.Competitors global presence
2.Consumers are not habituated of buying different categories like automotive and gifts under one roof
3.Low priced brand perceived to be of low quality in Indian consumer minds

Canadian Tire Competition
Competitors

Below are the top 5 Canadian Tire competitors:

1.Empire (Sobeys)

2.Metro

3. Loblaw Companies ltd.

4. Alimentation Cauche -Tard Inc.

5.Shoppers Drug Mart


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Canadian Tire. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin