Canadian Tire SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 14260

SWOT analysis of Canadian Tire analyses the brand/company with its strengths, weaknesses, opportunities & threats. Canadian Tire is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Canadian Tire competitors and elaborates Canadian Tire segmentation, targeting, positioning & USP.

Canadian Tire

Parent Company

Canadian Tire Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Bring it On

USP

Everything can get here

Canadian Tire STP

Segment

Price sensitive group

Target Group

Upper middle class and lower middle class

Positioning

Quality at lower prices

Canadian Tire SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Canadian Tire. Strengths are:

1. Presence in different categories like online,automotive,financial services
2. Canada's largest retailer
3. High accessibility of stores by consumers
4. The world's first hard goods retailer to begin selling gasoline at their stores as a means of driving customer traffic.

5. Attractive promotional offers

6. High presence in domestic market

Weaknesses

Here are the weaknesses in the Canadian Tire SWOT Analysis:

1. Not known globally compared to some other brands
2.Market share is limited due to competitive segment

Opportunities

Following are the Opportunities in Canadian Tire SWOT Analysis:

1. To expand globally into other countries other than Canada
2.It has large brand awareness so could leverage on it

Threats

The threats in the SWOT Analysis of Canadian Tire are as mentioned:

1.Competitors global presence
2.Consumers are not habituated of buying different categories like automotive and gifts under one roof
3.Low priced brand perceived to be of low quality in Indian consumer minds

Canadian Tire Competition

Competitors

Below are the top 5 Canadian Tire competitors:

1.Empire (Sobeys)

2.Metro

3. Loblaw Companies ltd.

4. Alimentation Cauche -Tard Inc.

5.Shoppers Drug Mart

The brandguide table above concludes the Canadian Tire SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Canadian Tire. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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