Canadian Tire SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8066
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SWOT Analysis of Canadian Tire with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Canadian Tire

Parent Company

Canadian Tire Group

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Bring it On

USP

Everything can get here

STP

Segment

Price sensitive group

Target Group

Upper middle class and lower middle class

Positioning

Quality at lower prices

SWOT Analysis

Strengths

1. Presence in different categories like online,automotive,financial services
2. Canada's largest retailer
3. High accessibility of stores by consumers
4. The world's first hard goods retailer to begin selling gasoline at their stores as a means of driving customer traffic.

5. Attractive promotional offers

6. High presence in domestic market

Weaknesses

1. Not known globally compared to some other brands
2.Market share is limited due to competitive segment

Opportunities

1. To expand globally into other countries other than Canada
2.It has large brand awareness so could leverage on it

Threats

1.Competitors global presence
2.Consumers are not habituated of buying different categories like automotive and gifts under one roof
3.Low priced brand perceived to be of low quality in Indian consumer minds

Competition

Competitors

1.Empire (Sobeys)

2.Metro

3. Loblaw Companies ltd.

4. Alimentation Cauche -Tard Inc.

5.Shoppers Drug Mart


The table above concludes the Canadian Tire SWOT analysis along with its marketing and brand parameters.

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