Canadian Tire SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 16458

SWOT analysis of Canadian Tire analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Canadian Tire SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canadian Tire to benchmark its business & performance as compared to the competitors and industry. Canadian Tire is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Canadian Tire competitors and elaborates Canadian Tire market segmentation, target group, positioning & Unique Selling Proposition (USP).

Canadian Tire SWOT, Competitors, Marketing STP & Brand analysis Table
Canadian Tire Brand Analysis
Parent Company

Canadian Tire Group




Lifestyle and Retail

Tagline/ Slogan

Bring it On


Everything can get here



Price sensitive group

Target Group

Upper middle class and lower middle class


Quality at lower prices

Canadian Tire SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Canadian Tire. Strengths are:

1. Presence in different categories like online,automotive,financial services
2. Canada's largest retailer
3. High accessibility of stores by consumers
4. The world's first hard goods retailer to begin selling gasoline at their stores as a means of driving customer traffic.

5. Attractive promotional offers

6. High presence in domestic market


Here are the weaknesses in the Canadian Tire SWOT Analysis:

1. Not known globally compared to some other brands
2.Market share is limited due to competitive segment


Following are the Opportunities in Canadian Tire SWOT Analysis:

1. To expand globally into other countries other than Canada
2.It has large brand awareness so could leverage on it


The threats in the SWOT Analysis of Canadian Tire are as mentioned:

1.Competitors global presence
2.Consumers are not habituated of buying different categories like automotive and gifts under one roof
3.Low priced brand perceived to be of low quality in Indian consumer minds

Canadian Tire Competition

Below are the top 5 Canadian Tire competitors:

1.Empire (Sobeys)


3. Loblaw Companies ltd.

4. Alimentation Cauche -Tard Inc.

5.Shoppers Drug Mart

The brandguide table above concludes the Canadian Tire SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Canadian Tire. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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