Richemont SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6923

SWOT Analysis of Richemont with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Compagnie Financière Richemont S.A.


Specialty luxury goods stores


Lifestyle and Retail

Tagline/ Slogan



Richemont is a leading company in the field of luxury watches and goods

Richemont STP


Aspiration lifestyle based segment

Target Group

SEC A and SEC A+ audience


Richemont offers unique design with traditional skills

Richemont SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Richemont :

1. Richemont makes jewellery, fine watchmaking and premium accessories, which encompasses writing instruments, leather goods and fashion.

2. One of the top 10 biggest company in the Swiss Market Index

3. Richemont is the second-largest luxury goods company in the world by turnover.

4. Particular strengths in jewellery, luxury watches and writing instruments

5. Employs over 20,000 people

6. Richemont encompass several of the most prestigious names in the luxury industry including Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai.


1. Richemont need to promote and market brands aggressively as compared to some of its competitors

2. Limited global presence specially in emerging economies


1. A joint venture of Richemont and Polo Ralph Lauren can help boost business

2. More than dozen of companies are fully owned subsidies of Richemont eg. Montblanc.

3. More enhanced penetration in global and emerging economies


1. Competition largely exists on how potent and valuable the brand image has become.

2. Richemont can invest huge money in brand promotions in order to maintain their image.

3. Counterfeits often penetrate the market which hurt the brand image

Richemont Competition


Below are the 10 main Richemont competitors :

1. Louis Vuitton

2. Gucci

3. Tiffany and Co

4. Bulgari

5. De Beers

6. Cartier

7. Chopard

8. Rolex

9. Omega

10. Rado

The brandguide table above concludes the Richemont SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Richemont. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: