Richemont SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Compagnie Financière Richemont S.A.

Specialty luxury goods stores

Lifestyle and Retail

N.A.

Richemont is a leading company in the field of luxury watches and goods

Aspiration lifestyle based segment

SEC A and SEC A+ audience

Richemont offers unique design with traditional skills

Below are the Strengths in the SWOT Analysis of Richemont:

1. Richemont makes jewellery, fine watchmaking and premium accessories, which encompasses writing instruments, leather goods and fashion.

2. One of the top 10 biggest company in the Swiss Market Index

3. Richemont is the second-largest luxury goods company in the world by turnover.

4. Particular strengths in jewellery, luxury watches and writing instruments

5. Employs over 20,000 people

6. Richemont encompass several of the most prestigious names in the luxury industry including Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai.

Here are the weaknesses in the Richemont SWOT Analysis:

1. Richemont need to promote and market brands aggressively as compared to some of its competitors

2. Limited global presence specially in emerging economies

Following are the Opportunities in Richemont SWOT Analysis:

1. A joint venture of Richemont and Polo Ralph Lauren can help boost business

2. More than dozen of companies are fully owned subsidies of Richemont eg. Montblanc.

3. More enhanced penetration in global and emerging economies

The threats in the SWOT Analysis of Richemont are as mentioned:

1. Competition largely exists on how potent and valuable the brand image has become.

2. Richemont can invest huge money in brand promotions in order to maintain their image.

3. Counterfeits often penetrate the market which hurt the brand image

Below are the top 10 Richemont competitors:

1. Louis Vuitton

2. Gucci

3. Tiffany and Co

4. Bulgari

5. De Beers

6. Cartier

7. Chopard

8. Rolex

9. Omega

10. Rado