Richemont SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Richemont analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Richemont SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Richemont to benchmark its business & performance as compared to the competitors and industry. As of 2020, Richemont is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Richemont competitors and includes Richemont target market, segmentation, positioning & Unique Selling Proposition (USP).

Richemont SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Richemont Brand Analysis
Parent Company

Compagnie Financière Richemont S.A.


Specialty luxury goods stores


Lifestyle and Retail

Tagline/ Slogan



Richemont is a leading company in the field of luxury watches and goods

Richemont STP
Richemont Segmentation

Aspiration lifestyle based segment

Richemont Target Market

SEC A and SEC A+ audience

Richemont Positioning

Richemont offers unique design with traditional skills

Richemont SWOT Analysis
Richemont Strengths

Below are the Strengths in the SWOT Analysis of Richemont:

1. Richemont makes jewellery, fine watchmaking and premium accessories, which encompasses writing instruments, leather goods and fashion.

2. One of the top 10 biggest company in the Swiss Market Index

3. Richemont is the second-largest luxury goods company in the world by turnover.

4. Particular strengths in jewellery, luxury watches and writing instruments

5. Employs over 20,000 people

6. Richemont encompass several of the most prestigious names in the luxury industry including Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai.

Richemont Weaknesses

Here are the weaknesses in the Richemont SWOT Analysis:

1. Richemont need to promote and market brands aggressively as compared to some of its competitors

2. Limited global presence specially in emerging economies

Richemont Opportunities

Following are the Opportunities in Richemont SWOT Analysis:

1. A joint venture of Richemont and Polo Ralph Lauren can help boost business

2. More than dozen of companies are fully owned subsidies of Richemont eg. Montblanc.

3. More enhanced penetration in global and emerging economies

Richemont Threats

The threats in the SWOT Analysis of Richemont are as mentioned:

1. Competition largely exists on how potent and valuable the brand image has become.

2. Richemont can invest huge money in brand promotions in order to maintain their image.

3. Counterfeits often penetrate the market which hurt the brand image

Richemont Competition

Below are the top 10 Richemont competitors:

1. Louis Vuitton

2. Gucci

3. Tiffany and Co

4. Bulgari

5. De Beers

6. Cartier

7. Chopard

8. Rolex

9. Omega

10. Rado

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Richemont. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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