Published in Lifestyle and Retail category by MBA Skool Team
More Store is one of the leading brands in the lifestyle and retail sector. More Store SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of More Store:
It has strong pan-India presence as 540 supermarkets and nine hypermarkets across country
It owns private label food brands like Feasters, Kitchens promise and best of India
Over 11,000 employees form the workforce
Strong backing of the Aditya Birla Group
Good branding and marketing in India
The stores loyalty program has over 1 million customers subscribed
Above are the strengths in the SWOT Analysis of More Store. The strengths of More Store looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
More Store Weaknesses
Tough competition from existing players and unorganized sector means limited market share
New entrant in market compared to other players and low penetration
These were the weaknesses in the More Store SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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