More Store SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

More Store SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of More Store, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like More Store to benchmark its business & performance as compared to the competitors, and make strategic improvements. More Store is one of the leading brands in the lifestyle and retail sector.

The article below lists the More Store SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the More Store SWOT Analysis:

SWOT Analysis of More Store

For More Store, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

More Store Strengths

The strengths of More Store looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of More Store :

1. It has strong pan-India presence as 540 supermarkets and nine hypermarkets across country

2.It owns private label food brands like Feasters, Kitchens promise and best of India

3. Over 11,000 employees form the workforce

4. Strong backing of the Aditya Birla Group

5. Good branding and marketing in India

6. The stores loyalty program has over 1 million customers subscribed

More Store Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the More Store SWOT Analysis:

1.Tough competition from existing players and unorganized sector means limited market share

2. New entrant in market compared to other players and low penetration

More Store Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in More Store SWOT Analysis:

1. Evolving retail industry in India’s urban and semi urban market, it is expected to grow

2.Growing awareness and brand consciousness across different socio-economic classes

More Store Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of More Store are as mentioned:

1. Strong competition from domestic players also from global players entering into Indian retail market

2.Increasing commodities prices causing pressure on profit margins

More Store Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of More Store:

1.Relaince Fresh

2.Food Baazar

3.Vishal Mart


Hence this concludes the More Store SWOT analysis.

Continue reading more about the brand/company.

About More Store

More Store Overview
Parent Company

Aditya Birla group




Lifestyle and Retail

Tagline/ Slogan

Hamesha Extra


Quality products at attractive price points

More Store STP

Quality and price cautious group

Target Market

Upper middle class and middle class


Freshness with quality

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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