More Store SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of More Store analyses the brand by its strengths, weaknesses, opportunities & threats. In More Store SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like More Store to benchmark its business & performance as compared to the competitors. More Store is one of the leading brands in the lifestyle and retail sector.

The table below lists the More Store SWOT (Strengths, Weaknesses, Opportunities, Threats), top More Store competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

More Store SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
More Store Brand Analysis
Parent Company

Aditya Birla group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Hamesha Extra

USP

Quality products at attractive price points

More Store STP
segmentation

Quality and price cautious group

Target Group

Upper middle class and middle class

Positioning

Freshness with quality

SWOT Analysis of More Store
More Store Strengths

Below are the Strengths in the SWOT Analysis of More Store:

1. It has strong pan-India presence as 540 supermarkets and nine hypermarkets across country

2.It owns private label food brands like Feasters, Kitchens promise and best of India

3. Over 11,000 employees form the workforce

4. Strong backing of the Aditya Birla Group

5. Good branding and marketing in India

6. The stores loyalty program has over 1 million customers subscribed

More Store Weaknesses

Here are the weaknesses in the More Store SWOT Analysis:

1.Tough competition from existing players and unorganized sector means limited market share

2. New entrant in market compared to other players and low penetration

More Store Opportunities

Following are the Opportunities in More Store SWOT Analysis:

1. Evolving retail industry in India’s urban and semi urban market, it is expected to grow

2.Growing awareness and brand consciousness across different socio-economic classes

More Store Threats

The threats in the SWOT Analysis of More Store are as mentioned:

1. Strong competition from domestic players also from global players entering into Indian retail market

2.Increasing commodities prices causing pressure on profit margins

More Store Competition
More Store Competitors

Below are the top 4 competitors of More Store:

1.Relaince Fresh

2.Food Baazar

3.Vishal Mart

4.Subhiksha


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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