Lowe's Companies SWOT Analysis, Competitors & USP

Lowe's Companies, Inc.

Home Improvement

Lifestyle and Retail

Never stop improving

Lowe's Companies gives better offers and improved service for home appliances

Home furnishings and accessories

Urban middle and upper class households

Lowe's Companies is a retail home improvement and appliance stores

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lowe's Companies. Strengths are:

1. Lowe's Companies serves more than 14 million customers a week

2. Globally it is one of the largest home improvement retail brand along with The Home Depot

3. The company has its presence on NYSE & S&P 500 Component

4. Lowe's Companies has been recognized in the Fortune 500 companies

5. Strong brand reputation and financially stable

6. One of the top 50 trademark applicants according to the United States Patent and Trademark Office

Here are the weaknesses in the Lowe's Companies SWOT Analysis:

1. Lowe's Companies is decentralized

2. Geographical expansion is not at very large extent and limited global presence

Following are the Opportunities in Lowe's Companies SWOT Analysis:

1. Global expansion to tap newer markets can boost Lowe's business

2. Increasing product and service offerings

3.Free parcel shipping to increase customer experience

The threats in the SWOT Analysis of Lowe's Companies are as mentioned:

1. Cut throat competition with respect to margins

2. Touch and feel of product is not available prior to purchase in case of shipment

3. People opting for ecommerce portals for home deliveries & services can degrow business

Below are the top 9 Lowe's Companies competitors:

1. Walmart

2. ALDI

3. LIDL

4. Home Depot

5. Amazon

6. Ikea

7. Best Buy

8. Target Corporation

9. Fastenal