Lowe's Companies SWOT Analysis, Competitors & USP
SWOT analysis of Lowe's Companies analyses the brand by its strengths, weaknesses, opportunities & threats. In Lowe's Companies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lowe's Companies to benchmark its business & performance as compared to the competitors. Lowe's Companies is one of the leading brands in the lifestyle and retail sector.
The table below lists the Lowe's Companies SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lowe's Companies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Lowe's Companies Brand Analysis | |
|---|---|
| Parent Company |
Lowe's Companies, Inc. |
| Category |
Home Improvement |
| Sector | |
| Tagline/ Slogan |
Never stop improving |
| USP |
Lowe's Companies gives better offers and improved service for home appliances |
| Lowe's Companies STP | |
| Segment |
Home furnishings and accessories |
| Target Group |
Urban middle and upper class households |
| Positioning |
Lowe's Companies is a retail home improvement and appliance stores |
| SWOT Analysis of Lowe's Companies | |
| Lowe's Companies Strengths |
Below are the Strengths in the SWOT Analysis of Lowe's Companies: 1. Lowe's Companies serves more than 14 million customers a week 2. Globally it is one of the largest home improvement retail brand along with The Home Depot 3. The company has its presence on NYSE & S&P 500 Component 4. Lowe's Companies has been recognized in the Fortune 500 companies 5. Strong brand reputation and financially stable 6. One of the top 50 trademark applicants according to the United States Patent and Trademark Office |
| Lowe's Companies Weaknesses |
Here are the weaknesses in the Lowe's Companies SWOT Analysis: 1. Lowe's Companies is decentralized 2. Geographical expansion is not at very large extent and limited global presence |
| Lowe's Companies Opportunities |
Following are the Opportunities in Lowe's Companies SWOT Analysis: 1. Global expansion to tap newer markets can boost Lowe's business 2. Increasing product and service offerings 3.Free parcel shipping to increase customer experience |
| Lowe's Companies Threats |
The threats in the SWOT Analysis of Lowe's Companies are as mentioned: 1. Cut throat competition with respect to margins 2. Touch and feel of product is not available prior to purchase in case of shipment 3. People opting for ecommerce portals for home deliveries & services can degrow business |
| Lowe's Companies Competition | |
| Lowe's Companies Competitors |
Below are the top 9 competitors of Lowe's Companies: 1. Walmart 2. ALDI 3. LIDL 4. Home Depot 5. Amazon 6. Ikea 7. Best Buy 8. Target Corporation 9. Fastenal |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lowe's Companies. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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