SWOT Analysis of Lowe's Companies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Lowe's Companies |
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Parent Company |
Lowe's Companies, Inc. |
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Category |
Home Improvement |
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Sector |
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Tagline/ Slogan |
Never stop improving |
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USP |
Better offer and improved service for home appliances |
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Lowe's Companies STP |
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Segment |
Home furnishings and accessories |
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Target Group |
Urban middle and upper class households |
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Positioning |
Retail home improvement and appliance stores |
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Lowe's Companies SWOT Analysis |
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Strengths |
1. Serves more than 14 million customers a week 5. Strong brand reputation and financially stable 6. One of the top 50 trademark applicants according to the United States Patent and Trademark Office |
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Weaknesses |
1. Lowe's Companies is decentralized |
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Opportunities |
1. Global expansion to tap newer markets 2. Increasing product and service offerings |
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Threats |
1. Cut throat competition with respect to margins |
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Lowe's Companies Competition |
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Competitors |
1. Home Depot |
The brandguide table above concludes the Lowe's Companies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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