Lowe's SWOT Analysis, Competitors & USP

Lowe's SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lowe's, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lowe's to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lowe's is one of the leading brands in the lifestyle and retail sector.

The article below lists the Lowe's SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lowe's SWOT Analysis:

SWOT Analysis of Lowe's

For Lowe's, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lowe's Strengths

The strengths of Lowe's looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lowe's :

1. Lowe's Companies, a US based home improvement chain, serves millions of customers every week

2. Lowe's is one of the largest home improvement retail brands globally

3. The company has its presence on NYSE & S&P 500 Component

4. Lowe's Companies has been recognized in the Fortune 500 companies

5. Strong brand reputation and financially stable shows it is a strong player in the segment

6. The company has over 300,000 people employed with the company, which has over 2000 stores

7. The annual revenue of the company is more than $70 billion

Lowe's Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lowe's SWOT Analysis:

1. Lowe's Companies has tremendous competition which means limited market share growth

2. Geographical expansion is not at very large extent and limited global presence

Lowe's Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lowe's SWOT Analysis:

1. Global expansion to tap newer markets can boost Lowe's business

2. Increasing product and service offerings

3.Free parcel shipping to increase customer experience

Lowe's Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lowe's are as mentioned:

1. Cut throat competition with respect to margins

2. Touch and feel of product is not available prior to purchase in case of shipment

3. People opting for ecommerce portals for home deliveries & services can degrow business

Lowe's Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Lowe's:

1. Walmart

2. ALDI

3. LIDL

4. Home Depot

5. Amazon

6. Ikea

7. Best Buy

8. Target

9. Fastenal

Hence this concludes the Lowe's SWOT analysis.

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About Lowe's

Lowe's Overview
Parent Company	Lowe's Companies, Inc.
Category	Home Improvement
Sector	Lifestyle and Retail
Tagline/ Slogan	Never stop improving
USP	Lowe's Companies gives better offers and improved service for home appliances
Lowe's STP
Segmentation	Home furnishings and accessories
Target Market	Urban middle and upper class households
Positioning	Lowe's Companies is a retail home improvement and appliance stores

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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