Published in Lifestyle and Retail category by MBA Skool Team
Lowe's is one of the leading brands in the lifestyle and retail sector. Lowe's SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lowe's:
Lowe's Companies, a US based home improvement chain, serves millions of customers every week
Lowe's is one of the largest home improvement retail brands globally
The company has its presence on NYSE & S&P 500 Component
Lowe's Companies has been recognized in the Fortune 500 companies
Strong brand reputation and financially stable shows it is a strong player in the segment
The company has over 300,000 people employed with the company, which has over 2000 stores
The annual revenue of the company is more than $70 billion
Above are the strengths in the SWOT Analysis of Lowe's. The strengths of Lowe's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lowe's Companies has tremendous competition which means limited market share growth
Geographical expansion is not at very large extent and limited global presence
These were the weaknesses in the Lowe's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lowe's Companies gives better offers and improved service for home appliances
Home furnishings and accessories
Urban middle and upper class households
Lowe's Companies is a retail home improvement and appliance stores
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