Lowe's Companies SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Lowe's Companies analyses the brand by its strengths, weaknesses, opportunities & threats. In Lowe's Companies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lowe's Companies to benchmark its business & performance as compared to the competitors. Lowe's Companies is one of the leading brands in the lifestyle and retail sector.

The table below lists the Lowe's Companies SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lowe's Companies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lowe's Companies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lowe's Companies Brand Analysis
Parent Company

Lowe's Companies, Inc.

Category

Home Improvement

Sector

Lifestyle and Retail

Tagline/ Slogan

Never stop improving

USP

Lowe's Companies gives better offers and improved service for home appliances

Lowe's Companies STP
Segment

Home furnishings and accessories

Target Group

Urban middle and upper class households

Positioning

Lowe's Companies is a retail home improvement and appliance stores

SWOT Analysis of Lowe's Companies
Lowe's Companies Strengths

Below are the Strengths in the SWOT Analysis of Lowe's Companies:

1. Lowe's Companies serves more than 14 million customers a week

2. Globally it is one of the largest home improvement retail brand along with The Home Depot

3. The company has its presence on NYSE & S&P 500 Component

4. Lowe's Companies has been recognized in the Fortune 500 companies

5. Strong brand reputation and financially stable

6. One of the top 50 trademark applicants according to the United States Patent and Trademark Office

Lowe's Companies Weaknesses

Here are the weaknesses in the Lowe's Companies SWOT Analysis:

1. Lowe's Companies is decentralized

2. Geographical expansion is not at very large extent and limited global presence

Lowe's Companies Opportunities

Following are the Opportunities in Lowe's Companies SWOT Analysis:

1. Global expansion to tap newer markets can boost Lowe's business

2. Increasing product and service offerings

3.Free parcel shipping to increase customer experience

Lowe's Companies Threats

The threats in the SWOT Analysis of Lowe's Companies are as mentioned:

1. Cut throat competition with respect to margins

2. Touch and feel of product is not available prior to purchase in case of shipment

3. People opting for ecommerce portals for home deliveries & services can degrow business

Lowe's Companies Competition
Lowe's Companies Competitors

Below are the top 9 competitors of Lowe's Companies:

1. Walmart

2. ALDI

3. LIDL

4. Home Depot

5. Amazon

6. Ikea

7. Best Buy

8. Target Corporation

9. Fastenal


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lowe's Companies. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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