Lowe's Companies SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7949

SWOT Analysis of Lowe's Companies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lowe's Companies

Parent Company

Lowe's Companies, Inc.


Home Improvement


Lifestyle and Retail

Tagline/ Slogan

Never stop improving


Better offer and improved service for home appliances

Lowe's Companies STP


Home furnishings and accessories

Target Group

Urban middle and upper class households


Retail home improvement and appliance stores

Lowe's Companies SWOT Analysis


1. Serves more than 14 million customers a week
2. Globally second-largest hardware chain behind The Home Depot
3. S&P 500 Component
4. One of the top 50 Fortune 500 companies

5. Strong brand reputation and financially stable

6. One of the top 50 trademark applicants according to the United States Patent and Trademark Office


1. Lowe's Companies is decentralized
2.Trade discount is necessary to attract customer
3.Geographical expansion is not at very large extent


1. Global expansion to tap newer markets

2. Increasing product and service offerings
3.Free parcel shipping to increase customer experience


1. Cut throat competition with respect to margins
2.Touch and feel of product is not available prior to purchase in case of shipment

Lowe's Companies Competition


1. Home Depot
2. Fastenal

The brandguide table above concludes the Lowe's Companies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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