Lowe's Companies SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 8674
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SWOT Analysis of Lowe's Companies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lowe's Companies

Parent Company

Lowe's Companies, Inc.

Category

Home Improvement

Sector

Lifestyle and Retail

Tagline/ Slogan

Never stop improving

USP

Lowe's Companies gives better offers and improved service for home appliances

Lowe's Companies STP

Segment

Home furnishings and accessories

Target Group

Urban middle and upper class households

Positioning

Lowe's Companies is a retail home improvement and appliance stores

Lowe's Companies SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lowe's Companies :

1. Lowe's Companies serves more than 14 million customers a week

2. Globally it is one of the largest home improvement retail brand along with The Home Depot

3. The company has its presence on NYSE & S&P 500 Component

4. Lowe's Companies has been recognized in the Fortune 500 companies

5. Strong brand reputation and financially stable

6. One of the top 50 trademark applicants according to the United States Patent and Trademark Office

Weaknesses

1. Lowe's Companies is decentralized

2. Geographical expansion is not at very large extent and limited global presence

Opportunities

1. Global expansion to tap newer markets can boost Lowe's business

2. Increasing product and service offerings

3.Free parcel shipping to increase customer experience

Threats

1. Cut throat competition with respect to margins

2. Touch and feel of product is not available prior to purchase in case of shipment

3. People opting for ecommerce portals for home deliveries & services can degrow business

Lowe's Companies Competition

Competitors

Below are the 9 main Lowe's Companies competitors :

1. Walmart

2. ALDI

3. LIDL

4. Home Depot

5. Amazon

6. Ikea

7. Best Buy

8. Target Corporation

9. Fastenal


The brandguide table above concludes the Lowe's Companies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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