SWOT analysis of Lowe's Companies analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lowe's Companies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lowe's Companies to benchmark its business & performance as compared to the competitors and industry. Lowe's Companies is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Lowe's Companies competitors and elaborates Lowe's Companies market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Lowe's Companies Brand Analysis | |
|---|---|
| Parent Company |
Lowe's Companies, Inc. |
| Category |
Home Improvement |
| Sector | |
| Tagline/ Slogan |
Never stop improving |
| USP |
Lowe's Companies gives better offers and improved service for home appliances |
| Lowe's Companies STP | |
| Segment |
Home furnishings and accessories |
| Target Group |
Urban middle and upper class households |
| Positioning |
Lowe's Companies is a retail home improvement and appliance stores |
| Lowe's Companies SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lowe's Companies. Strengths are: 1. Lowe's Companies serves more than 14 million customers a week 2. Globally it is one of the largest home improvement retail brand along with The Home Depot 3. The company has its presence on NYSE & S&P 500 Component 4. Lowe's Companies has been recognized in the Fortune 500 companies 5. Strong brand reputation and financially stable 6. One of the top 50 trademark applicants according to the United States Patent and Trademark Office |
| Weaknesses |
Here are the weaknesses in the Lowe's Companies SWOT Analysis: 1. Lowe's Companies is decentralized 2. Geographical expansion is not at very large extent and limited global presence |
| Opportunities |
Following are the Opportunities in Lowe's Companies SWOT Analysis: 1. Global expansion to tap newer markets can boost Lowe's business 2. Increasing product and service offerings 3.Free parcel shipping to increase customer experience |
| Threats |
The threats in the SWOT Analysis of Lowe's Companies are as mentioned: 1. Cut throat competition with respect to margins 2. Touch and feel of product is not available prior to purchase in case of shipment 3. People opting for ecommerce portals for home deliveries & services can degrow business |
| Lowe's Companies Competition | |
| Competitors |
Below are the top 9 Lowe's Companies competitors: 1. Walmart 2. ALDI 3. LIDL 4. Home Depot 5. Amazon 6. Ikea 7. Best Buy 9. Fastenal |
The brandguide table above concludes the Lowe's Companies SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lowe's Companies. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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