Lowe's SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: October 07, 2021

SWOT analysis of Lowe's analyses the brand by its strengths, weaknesses, opportunities & threats. In Lowe's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lowe's to benchmark its business & performance as compared to the competitors. Lowe's is one of the leading brands in the lifestyle and retail sector.

The table below lists the Lowe's SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lowe's competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lowe's SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lowe's Brand Analysis
Parent Company

Lowe's Companies, Inc.


Home Improvement


Lifestyle and Retail

Tagline/ Slogan

Never stop improving


Lowe's Companies gives better offers and improved service for home appliances

Lowe's STP

Home furnishings and accessories

Target Group

Urban middle and upper class households


Lowe's Companies is a retail home improvement and appliance stores

SWOT Analysis of Lowe's
Lowe's Strengths

Below are the Strengths in the SWOT Analysis of Lowe's:

1. Lowe's Companies, a US based home improvement chain, serves millions of customers every week

2. Lowe's is one of the largest home improvement retail brands globally

3. The company has its presence on NYSE & S&P 500 Component

4. Lowe's Companies has been recognized in the Fortune 500 companies

5. Strong brand reputation and financially stable shows it is a strong player in the segment

6. The company has over 300,000 people employed with the company, which has over 2000 stores

7. The annual revenue of the company is more than $70 billion

Lowe's Weaknesses

Here are the weaknesses in the Lowe's SWOT Analysis:

1. Lowe's Companies has tremendous competition which means limited market share growth

2. Geographical expansion is not at very large extent and limited global presence

Lowe's Opportunities

Following are the Opportunities in Lowe's SWOT Analysis:

1. Global expansion to tap newer markets can boost Lowe's business

2. Increasing product and service offerings

3.Free parcel shipping to increase customer experience

Lowe's Threats

The threats in the SWOT Analysis of Lowe's are as mentioned:

1. Cut throat competition with respect to margins

2. Touch and feel of product is not available prior to purchase in case of shipment

3. People opting for ecommerce portals for home deliveries & services can degrow business

Lowe's Competition
Lowe's Competitors

Below are the top 9 competitors of Lowe's:

1. Walmart



4. Home Depot

5. Amazon

6. Ikea

7. Best Buy

8. Target

9. Fastenal

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lowe's. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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