Lowe's SWOT Analysis
Lowe's is one of the leading brands in the lifestyle and retail sector. Lowe's SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lowe's:
Quick Glance:
Lowe's Strengths
- Lowe's Companies, a US based home improvement chain, serves millions of customers every week
- Lowe's is one of the largest home improvement retail brands globally
- The company has its presence on NYSE & S&P 500 Component
- Lowe's Companies has been recognized in the Fortune 500 companies
- Strong brand reputation and financially stable shows it is a strong player in the segment
- The company has over 300,000 people employed with the company, which has over 2000 stores
- The annual revenue of the company is more than $70 billion
Above are the strengths in the SWOT Analysis of Lowe's. The strengths of Lowe's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lowe's Weaknesses
- Lowe's Companies has tremendous competition which means limited market share growth
- Geographical expansion is not at very large extent and limited global presence
These were the weaknesses in the Lowe's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Lowe's Opportunities
- Global expansion to tap newer markets can boost Lowe's business
- Increasing product and service offerings
- Free parcel shipping to increase customer experience
Above we covered the opportunities in Lowe's SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lowe's Threats
- Cut throat competition with respect to margins
- Touch and feel of product is not available prior to purchase in case of shipment
- People opting for ecommerce portals for home deliveries & services can degrow business
The threats in the SWOT Analysis of Lowe's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Lowe's SWOT analysis.
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About Lowe's
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lowe's Overview | |
|---|---|
| Parent Company |
Lowe's Companies, Inc. |
| Category |
Home Improvement |
| Sector | |
| Tagline/ Slogan |
Never stop improving |
| USP |
Lowe's Companies gives better offers and improved service for home appliances |
| Lowe's STP | |
| Segmentation |
Home furnishings and accessories |
| Target Market |
Urban middle and upper class households |
| Positioning |
Lowe's Companies is a retail home improvement and appliance stores |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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