SWOT analysis of Ruff and Tuff Jeans analyses the brand by its strengths, weaknesses, opportunities & threats. In Ruff and Tuff Jeans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ruff and Tuff Jeans to benchmark its business & performance as compared to the competitors. Ruff and Tuff Jeans is one of the leading brands in the lifestyle and retail sector.
The table below lists the Ruff and Tuff Jeans SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ruff and Tuff Jeans competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Ruff and Tuff Jeans Brand Analysis | |
---|---|
Parent Company |
Arvind Mills |
Category |
Apparels and Accessories |
Sector | |
Tagline/ Slogan |
Jeans which are extremely comfortable and fashionable |
USP |
Stylish jeans for people with an adventurous attitude |
Ruff and Tuff Jeans STP | |
Segment |
People looking for attractive as well as durable designs |
Target Group |
People who have a low to medium purchasing power and a fresh attitude |
Positioning |
Denims which are extremely stylish and give a perfect fit |
SWOT Analysis of Ruff and Tuff Jeans | |
Ruff and Tuff Jeans Strengths |
Below are the Strengths in the SWOT Analysis of Ruff and Tuff Jeans: 1. The jeans are comfortable and also very soft after wearing 5. Ruff and Tuff jeans have been in the market since a very long time |
Ruff and Tuff Jeans Weaknesses |
Here are the weaknesses in the Ruff and Tuff Jeans SWOT Analysis: 1.Strong competition means less market share |
Ruff and Tuff Jeans Opportunities |
Following are the Opportunities in Ruff and Tuff Jeans SWOT Analysis: 1. Global presence should be looked at by the brand |
Ruff and Tuff Jeans Threats |
The threats in the SWOT Analysis of Ruff and Tuff Jeans are as mentioned: 1. Other brands which have a better global presence 2.High end brands which are eating into their market showing higher quality to the consumers |
Ruff and Tuff Jeans Competition | |
Ruff and Tuff Jeans Competitors |
Below are the top 3 competitors of Ruff and Tuff Jeans: 1.Levis |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ruff and Tuff Jeans. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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