Ruff and Tuff Jeans SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Ruff and Tuff Jeans SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ruff and Tuff Jeans, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ruff and Tuff Jeans to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ruff and Tuff Jeans is one of the leading brands in the lifestyle and retail sector.

The article below lists the Ruff and Tuff Jeans SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ruff and Tuff Jeans SWOT Analysis:

SWOT Analysis of Ruff and Tuff Jeans

For Ruff and Tuff Jeans, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ruff and Tuff Jeans Strengths

The strengths of Ruff and Tuff Jeans looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ruff and Tuff Jeans :

1. The jeans are comfortable and also very soft after wearing
2. The brand has come from the stable of Arvind mills that are considered as the pioneers of Indian retail fashion
3. The supply chain network of the parent company can reach the clothes to any destination possible
4. Have managed to maintain their presence in a most of the cities in India

5. Ruff and Tuff jeans have been in the market since a very long time

Ruff and Tuff Jeans Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ruff and Tuff Jeans SWOT Analysis:

1.Strong competition means less market share
2.Do not have presence in any other countries except for India

Ruff and Tuff Jeans Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ruff and Tuff Jeans SWOT Analysis:

1. Global presence should be looked at by the brand
2.They offer very pocket friendly prices and have a handful of talented designers
3. Online Retail is gaining huge importance in India

Ruff and Tuff Jeans Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ruff and Tuff Jeans are as mentioned:

1. Other brands which have a better global presence

2.High end brands which are eating into their market showing higher quality to the consumers
3.Consumer switching is on a rise

Ruff and Tuff Jeans Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ruff and Tuff Jeans:

3.Pepe Jeans

Hence this concludes the Ruff and Tuff Jeans SWOT analysis.

Continue reading more about the brand/company.

About Ruff and Tuff Jeans

Ruff and Tuff Jeans Overview
Parent Company

Arvind Mills


Apparels and Accessories


Lifestyle and Retail

Tagline/ Slogan

Jeans which are extremely comfortable and fashionable


Stylish jeans for people with an adventurous attitude

Ruff and Tuff Jeans STP

People looking for attractive as well as durable designs

Target Market

People  who have a low to medium purchasing power and a fresh attitude


Denims which are extremely stylish and give a perfect fit

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Ruff and Tuff Jeans. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin