Ruff and Tuff Jeans SWOT Analysis
Here is a detailed SWOT analysis of Ruff and Tuff Jeans covering strengths, weaknesses, opportunities and threats.
Ruff and Tuff Jeans Strengths
- The jeans are comfortable and also very soft after wearing
- The brand has come from the stable of Arvind mills that are considered as the pioneers of Indian retail fashion
- The supply chain network of the parent company can reach the clothes to any destination possible
- Have managed to maintain their presence in a most of the cities in India
- Ruff and Tuff jeans have been in the market since a very long time
Above are the strengths in the SWOT Analysis of Ruff and Tuff Jeans. The strengths of Ruff and Tuff Jeans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ruff and Tuff Jeans Weaknesses
- Strong competition means less market share
- Do not have presence in any other countries except for India
These were the weaknesses in the Ruff and Tuff Jeans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ruff and Tuff Jeans Opportunities
- Global presence should be looked at by the brand
- They offer very pocket friendly prices and have a handful of talented designers
- Online Retail is gaining huge importance in India
Above we covered the opportunities in Ruff and Tuff Jeans SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ruff and Tuff Jeans Threats
- Other brands which have a better global presence
- High end brands which are eating into their market showing higher quality to the consumers
- Consumer switching is on a rise
The threats in the SWOT Analysis of Ruff and Tuff Jeans are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ruff and Tuff Jeans SWOT analysis.
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About Ruff and Tuff Jeans
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ruff and Tuff Jeans Overview | |
|---|---|
| Parent Company |
Arvind Mills |
| Category |
Apparels and Accessories |
| Sector | |
| Tagline/ Slogan |
Jeans which are extremely comfortable and fashionable |
| USP |
Stylish jeans for people with an adventurous attitude |
| Ruff and Tuff Jeans STP | |
| Segmentation |
People looking for attractive as well as durable designs |
| Target Market |
People who have a low to medium purchasing power and a fresh attitude |
| Positioning |
Denims which are extremely stylish and give a perfect fit |
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