Ruff and Tuff Jeans SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Arvind Mills

Apparels and Accessories

Lifestyle and Retail

Jeans which are extremely comfortable and fashionable

Stylish jeans for people with an adventurous attitude

People looking for attractive as well as durable designs

People  who have a low to medium purchasing power and a fresh attitude

Denims which are extremely stylish and give a perfect fit

Below are the Strengths in the SWOT Analysis of Ruff and Tuff Jeans:

1. The jeans are comfortable and also very soft after wearing
2. The brand has come from the stable of Arvind mills that are considered as the pioneers of Indian retail fashion
3. The supply chain network of the parent company can reach the clothes to any destination possible
4. Have managed to maintain their presence in a most of the cities in India

5. Ruff and Tuff jeans have been in the market since a very long time

Here are the weaknesses in the Ruff and Tuff Jeans SWOT Analysis:

1.Strong competition means less market share
2.Do not have presence in any other countries except for India

Following are the Opportunities in Ruff and Tuff Jeans SWOT Analysis:

1. Global presence should be looked at by the brand
2.They offer very pocket friendly prices and have a handful of talented designers
3. Online Retail is gaining huge importance in India

The threats in the SWOT Analysis of Ruff and Tuff Jeans are as mentioned:

1. Other brands which have a better global presence

2.High end brands which are eating into their market showing higher quality to the consumers
3.Consumer switching is on a rise

Below are the top 3 Ruff and Tuff Jeans competitors:

1.Levis
2.Lee
3.Pepe Jeans