Ruff and Tuff Jeans SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5634

SWOT Analysis of Ruff and Tuff Jeans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruff and Tuff Jeans

Parent Company

Arvind Mills


Apparels and Accessories


Lifestyle and Retail

Tagline/ Slogan

Jeans which are extremely comfortable and fashionable


Stylish jeans for people with an adventurous attitude

Ruff and Tuff Jeans STP


People looking for attractive as well as durable designs

Target Group

People  who have a low to medium purchasing power and a fresh attitude


Denims which are extremely stylish and give a perfect fit

Ruff and Tuff Jeans SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ruff and Tuff Jeans. Strengths are:

1. The jeans are comfortable and also very soft after wearing
2. The brand has come from the stable of Arvind mills that are considered as the pioneers of Indian retail fashion
3. The supply chain network of the parent company can reach the clothes to any destination possible
4. Have managed to maintain their presence in a most of the cities in India

5. Ruff and Tuff jeans have been in the market since a very long time


Here are the weaknesses of Ruff and Tuff Jeans :

1.Strong competition means less market share
2.Do not have presence in any other countries except for India


Following are the Opportunities of Ruff and Tuff Jeans :

1. Global presence should be looked at by the brand
2.They offer very pocket friendly prices and have a handful of talented designers
3. Online Retail is gaining huge importance in India


The threats of Ruff and Tuff Jeans are as mentioned :

1. Other brands which have a better global presence

2.High end brands which are eating into their market showing higher quality to the consumers
3.Consumer switching is on a rise

Ruff and Tuff Jeans Competition


Below are the 3 main Ruff and Tuff Jeans competitors :

3.Pepe Jeans

The brandguide table above concludes the Ruff and Tuff Jeans SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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