Ruff and Tuff Jeans SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Ruff and Tuff Jeans analyses the brand by its strengths, weaknesses, opportunities & threats. In Ruff and Tuff Jeans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ruff and Tuff Jeans to benchmark its business & performance as compared to the competitors. Ruff and Tuff Jeans is one of the leading brands in the lifestyle and retail sector.
The article below lists the Ruff and Tuff Jeans SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ruff and Tuff Jeans SWOT Analysis:
For Ruff and Tuff Jeans, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Ruff and Tuff Jeans Strengths
The strengths of Ruff and Tuff Jeans looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ruff and Tuff Jeans :
1. The jeans are comfortable and also very soft after wearing 2. The brand has come from the stable of Arvind mills that are considered as the pioneers of Indian retail fashion 3. The supply chain network of the parent company can reach the clothes to any destination possible 4. Have managed to maintain their presence in a most of the cities in India
5. Ruff and Tuff jeans have been in the market since a very long time
Ruff and Tuff Jeans Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ruff and Tuff Jeans SWOT Analysis:
1.Strong competition means less market share 2.Do not have presence in any other countries except for India
Ruff and Tuff Jeans Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ruff and Tuff Jeans SWOT Analysis:
1. Global presence should be looked at by the brand 2.They offer very pocket friendly prices and have a handful of talented designers 3. Online Retail is gaining huge importance in India
Ruff and Tuff Jeans Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ruff and Tuff Jeans are as mentioned:
1. Other brands which have a better global presence
2.High end brands which are eating into their market showing higher quality to the consumers 3.Consumer switching is on a rise
Ruff and Tuff Jeans Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ruff and Tuff Jeans:
Jeans which are extremely comfortable and fashionable
Stylish jeans for people with an adventurous attitude
Ruff and Tuff Jeans STP
People looking for attractive as well as durable designs
People who have a low to medium purchasing power and a fresh attitude
Denims which are extremely stylish and give a perfect fit
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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