Published in Lifestyle and Retail category by MBA Skool Team
Ruff and Tuff Jeans is one of the leading brands in the lifestyle and retail sector. Ruff and Tuff Jeans SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ruff and Tuff Jeans:
The jeans are comfortable and also very soft after wearing
The brand has come from the stable of Arvind mills that are considered as the pioneers of Indian retail fashion
The supply chain network of the parent company can reach the clothes to any destination possible
Have managed to maintain their presence in a most of the cities in India
Ruff and Tuff jeans have been in the market since a very long time
Above are the strengths in the SWOT Analysis of Ruff and Tuff Jeans. The strengths of Ruff and Tuff Jeans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ruff and Tuff Jeans Weaknesses
Strong competition means less market share
Do not have presence in any other countries except for India
These were the weaknesses in the Ruff and Tuff Jeans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ruff and Tuff Jeans Opportunities
Global presence should be looked at by the brand
They offer very pocket friendly prices and have a handful of talented designers
Online Retail is gaining huge importance in India
Above we covered the opportunities in Ruff and Tuff Jeans SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ruff and Tuff Jeans Threats
Other brands which have a better global presence
High end brands which are eating into their market showing higher quality to the consumers
Consumer switching is on a rise
The threats in the SWOT Analysis of Ruff and Tuff Jeans are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Jeans which are extremely comfortable and fashionable
Stylish jeans for people with an adventurous attitude
Ruff and Tuff Jeans STP
People looking for attractive as well as durable designs
People who have a low to medium purchasing power and a fresh attitude
Denims which are extremely stylish and give a perfect fit
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