Ruff and Tuff Jeans SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Ruff and Tuff Jeans analyses the brand by its strengths, weaknesses, opportunities & threats. In Ruff and Tuff Jeans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ruff and Tuff Jeans to benchmark its business & performance as compared to the competitors. Ruff and Tuff Jeans is one of the leading brands in the lifestyle and retail sector.

The table below lists the Ruff and Tuff Jeans SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ruff and Tuff Jeans competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Ruff and Tuff Jeans SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ruff and Tuff Jeans Brand Analysis
Parent Company

Arvind Mills


Apparels and Accessories


Lifestyle and Retail

Tagline/ Slogan

Jeans which are extremely comfortable and fashionable


Stylish jeans for people with an adventurous attitude

Ruff and Tuff Jeans STP

People looking for attractive as well as durable designs

Target Group

People  who have a low to medium purchasing power and a fresh attitude


Denims which are extremely stylish and give a perfect fit

SWOT Analysis of Ruff and Tuff Jeans
Ruff and Tuff Jeans Strengths

Below are the Strengths in the SWOT Analysis of Ruff and Tuff Jeans:

1. The jeans are comfortable and also very soft after wearing
2. The brand has come from the stable of Arvind mills that are considered as the pioneers of Indian retail fashion
3. The supply chain network of the parent company can reach the clothes to any destination possible
4. Have managed to maintain their presence in a most of the cities in India

5. Ruff and Tuff jeans have been in the market since a very long time

Ruff and Tuff Jeans Weaknesses

Here are the weaknesses in the Ruff and Tuff Jeans SWOT Analysis:

1.Strong competition means less market share
2.Do not have presence in any other countries except for India

Ruff and Tuff Jeans Opportunities

Following are the Opportunities in Ruff and Tuff Jeans SWOT Analysis:

1. Global presence should be looked at by the brand
2.They offer very pocket friendly prices and have a handful of talented designers
3. Online Retail is gaining huge importance in India

Ruff and Tuff Jeans Threats

The threats in the SWOT Analysis of Ruff and Tuff Jeans are as mentioned:

1. Other brands which have a better global presence

2.High end brands which are eating into their market showing higher quality to the consumers
3.Consumer switching is on a rise

Ruff and Tuff Jeans Competition
Ruff and Tuff Jeans Competitors

Below are the top 3 competitors of Ruff and Tuff Jeans:

3.Pepe Jeans

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ruff and Tuff Jeans. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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