Reliance Retail SWOT Analysis
Reliance Retail is one of the leading brands in the lifestyle and retail sector. Reliance Retail SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Reliance Retail:
Quick Glance:
Reliance Retail Strengths
- It is Indian retail chain with 900+ stores in 80 cities in India
- Hyper market with 95000 markets with tailoring, shoe and watch repair, laundry
- It owns various private label brands
- It has strong distribution network- 1600 channels in villages
- Strong backing of the parent company
Above are the strengths in the SWOT Analysis of Reliance Retail. The strengths of Reliance Retail looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reliance Retail Weaknesses
- Product variety is available but more SKUs are not present due to inefficient back end infrastructure
- Poor inventory control at certain locations is a concern
These were the weaknesses in the Reliance Retail SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Reliance Retail Opportunities
- Sourcing directly from farmers; no middlemen could earn more profit as number of farmers will increase five times in next 5 years
- Leveraging on brand name and entering into Reliance saloon
- Large potential to reduce operation cost in cities using strong supply chain
Above we covered the opportunities in Reliance Retail SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Reliance Retail Threats
- Strong competition globally from Carrefour, Metro A.G., Tesco
- Operationg cost are too high
- Wallmart is biggest competitor when it comes to sourcing/ backward integration
The threats in the SWOT Analysis of Reliance Retail are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Reliance Retail SWOT analysis.
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About Reliance Retail
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Reliance Retail Overview | |
|---|---|
| Parent Company |
Reliance group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Aapki khushi hamari khushi |
| USP |
Trusted quality and strong backing of parent company |
| Reliance Retail STP | |
| Segmentation |
Quality and price cautious group |
| Target Market |
Upper middle class and middle class |
| Positioning |
Quality and trust |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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