Reliance Retail SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Reliance Retail SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Reliance Retail, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Retail to benchmark its business & performance as compared to the competitors, and make strategic improvements. Reliance Retail is one of the leading brands in the lifestyle and retail sector.

The article below lists the Reliance Retail SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Reliance Retail SWOT Analysis:

SWOT Analysis of Reliance Retail

For Reliance Retail, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Reliance Retail Strengths

The strengths of Reliance Retail looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Reliance Retail :

1.It is Indian retail chain with 900+ stores in 80 cities in India

2.Hyper market with 95000 markets with tailoring, shoe and watch repair, laundry

3.It owns various private label brands

4.It has strong distribution network- 1600 channels in villages

5. Strong backing of the parent company

Reliance Retail Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Reliance Retail SWOT Analysis:

1.Product variety is available but more SKUs are not present due to inefficient back end infrastructure

2. Poor inventory control at certain locations is a concern

Reliance Retail Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Reliance Retail SWOT Analysis:

1.Sourcing directly from farmers; no middlemen could earn more profit as number of farmers will increase five times in next 5 years

2.Leveraging on brand name and entering into Reliance saloon

3.Large potential to reduce operation cost in cities using strong supply chain

Reliance Retail Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Reliance Retail are as mentioned:

1. Strong competition globally from Carrefour, Metro A.G., Tesco

2.Operationg cost are too high

3.Wallmart is biggest competitor when it comes to sourcing/ backward integration

Reliance Retail Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Reliance Retail:


2.RPG group

3.Future Group

4.Star India Bazaar

Hence this concludes the Reliance Retail SWOT analysis.

Continue reading more about the brand/company.

About Reliance Retail

Reliance Retail Overview
Parent Company

Reliance group




Lifestyle and Retail

Tagline/ Slogan

Aapki khushi hamari khushi


Trusted quality and strong backing of parent company

Reliance Retail STP

Quality and price cautious group

Target Market

Upper middle class and middle class


Quality and trust

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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