Published in Lifestyle and Retail category by MBA Skool Team
Reliance Retail is one of the leading brands in the lifestyle and retail sector. Reliance Retail SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Reliance Retail:
It is Indian retail chain with 900+ stores in 80 cities in India
Hyper market with 95000 markets with tailoring, shoe and watch repair, laundry
It owns various private label brands
It has strong distribution network- 1600 channels in villages
Strong backing of the parent company
Above are the strengths in the SWOT Analysis of Reliance Retail. The strengths of Reliance Retail looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reliance Retail Weaknesses
Product variety is available but more SKUs are not present due to inefficient back end infrastructure
Poor inventory control at certain locations is a concern
These were the weaknesses in the Reliance Retail SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Trusted quality and strong backing of parent company
Reliance Retail STP
Quality and price cautious group
Upper middle class and middle class
Quality and trust
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