Reliance Retail SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 12730

SWOT Analysis of Reliance Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Retail

Parent Company

Reliance group




Retail and lifestyle

Tagline/ Slogan

Aapki khushi hamari khushi


Trusted quality and strong backing of parent company



Quality and price cautious group

Target Group

Upper middle class and middle class


Quality and trust

SWOT Analysis


1.It is Indian retail chain with 900+ stores in 80 cities in India

2.Hyper market with 95000 markets with tailoring, shoe and watch repair, laundry

3.It owns various private label brands

4.It has strong distribution network- 1600 channels in villages

5. Strong backing of the parent company


1.Product variety is available but more SKUs are not present due to inefficient back end infrastructure

2. Poor inventory control at certain locations is a concern


1.Sourcing directly from farmers; no middlemen could earn more profit as number of farmers will increase five times in next 5 years

2.Leveraging on brand name and entering into Reliance saloon

3.Large potential to reduce operation cost in cities using strong supply chain


1. Strong competition globally from Carrefour, Metro A.G., Tesco

2.Operationg cost are too high

3.Wallmart is biggest competitor when it comes to sourcing/ backward integration




2.RPG group

3.Future Group

4.Star India Bazaar

The table above concludes the Reliance Retail SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Reliance Retail. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: