Reliance Retail SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Reliance Retail analyses the brand by its strengths, weaknesses, opportunities & threats. In Reliance Retail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Retail to benchmark its business & performance as compared to the competitors. Reliance Retail is one of the leading brands in the lifestyle and retail sector.

The table below lists the Reliance Retail SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reliance Retail competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Reliance Retail SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Reliance Retail Brand Analysis
Parent Company

Reliance group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Aapki khushi hamari khushi

USP

Trusted quality and strong backing of parent company

Reliance Retail STP
Segment

Quality and price cautious group

Target Group

Upper middle class and middle class

Positioning

Quality and trust

SWOT Analysis of Reliance Retail
Reliance Retail Strengths

Below are the Strengths in the SWOT Analysis of Reliance Retail:

1.It is Indian retail chain with 900+ stores in 80 cities in India

2.Hyper market with 95000 markets with tailoring, shoe and watch repair, laundry

3.It owns various private label brands

4.It has strong distribution network- 1600 channels in villages

5. Strong backing of the parent company

Reliance Retail Weaknesses

Here are the weaknesses in the Reliance Retail SWOT Analysis:

1.Product variety is available but more SKUs are not present due to inefficient back end infrastructure

2. Poor inventory control at certain locations is a concern

Reliance Retail Opportunities

Following are the Opportunities in Reliance Retail SWOT Analysis:

1.Sourcing directly from farmers; no middlemen could earn more profit as number of farmers will increase five times in next 5 years

2.Leveraging on brand name and entering into Reliance saloon

3.Large potential to reduce operation cost in cities using strong supply chain

Reliance Retail Threats

The threats in the SWOT Analysis of Reliance Retail are as mentioned:

1. Strong competition globally from Carrefour, Metro A.G., Tesco

2.Operationg cost are too high

3.Wallmart is biggest competitor when it comes to sourcing/ backward integration

Reliance Retail Competition
Reliance Retail Competitors

Below are the top 4 competitors of Reliance Retail:

1.Subhiksha

2.RPG group

3.Future Group

4.Star India Bazaar


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reliance Retail. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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