Sears Holdings SWOT Analysis
Sears Holdings is one of the leading brands in the lifestyle and retail sector. Sears Holdings SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sears Holdings:
Quick Glance:
Sears Holdings Strengths
- The company was named as one of the Best Places to Work for LGBT Equality published by the Human Rights Campaign
- Revenue has grown and shown a strong financial performance
- 280,000+ employees
- Subsidiaries are Kmart, Sears, Roebuck and Co., KCD IP, Shop Your Way, MetaScale etc.
- Has its own line of flagship brands
Above are the strengths in the SWOT Analysis of Sears Holdings. The strengths of Sears Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sears Holdings Weaknesses
- Closing of stores due to less performance is a concern
- It is the target of an Industrial Workers of the World campaign to get the company to stop advertising through Havas' MPG
These were the weaknesses in the Sears Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sears Holdings Opportunities
- Disposable income is increasing of the customers
- Tapping the international market specially emerging economies
- Acquisition of smaller retail chains
- More visibility through advertising and customer focused services
Above we covered the opportunities in Sears Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sears Holdings Threats
- Huge financial troubles
- Operational control is difficult
- Increasing competition and changing economic scenarios
The threats in the SWOT Analysis of Sears Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sears Holdings SWOT analysis.
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About Sears Holdings
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sears Holdings Overview | |
|---|---|
| Parent Company |
Sear's Holdings |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Number of flagship brands under the name |
| Sears Holdings STP | |
| Segmentation |
Individuals seeking groceries and fashion apparel |
| Target Market |
Upper middle class urban individuals |
| Positioning |
One of United States largest broad line retailer |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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