Sears Holdings SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8296

SWOT Analysis of Sears Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sears Holdings

Parent Company

Sear's Holdings


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Number of flagship brands under the name



Individuals seeking groceries and fashion apparel

Target Group

Upper middle class urban individuals


One of United States largest broad line retailer

SWOT Analysis


1. The company was named as one of the Best Places to Work for LGBT Equality published by the Human Rights Campaign
2. Revenue has grown and shown a strong financial performance
3. 280,000+ employees
4. Subsidiaries are Kmart, Sears, Roebuck and Co., KCD IP, Shop Your Way, MetaScale etc.

5. Has its own line of flagship brands


1. Closing of stores due to less performance is a concern
2. It is the target of an Industrial Workers of the World campaign to get the company to stop advertising through Havas' MPG


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1. Huge financial troubles
2. Operational control is difficult

3. Increasing competition and changing economic scenarios



1. Dillard's
2. Mercuries & Associates
3. Home Retail Group

The table above concludes the Sears Holdings SWOT analysis along with its marketing and brand parameters.


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