Sears Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sears Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In Sears Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sears Holdings to benchmark its business & performance as compared to the competitors. Sears Holdings is one of the leading brands in the lifestyle and retail sector.

The table below lists the Sears Holdings SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sears Holdings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sears Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sears Holdings Brand Analysis
Parent Company

Sear's Holdings


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Number of flagship brands under the name

Sears Holdings STP

Individuals seeking groceries and fashion apparel

Target Group

Upper middle class urban individuals


One of United States largest broad line retailer

SWOT Analysis of Sears Holdings
Sears Holdings Strengths

Below are the Strengths in the SWOT Analysis of Sears Holdings:

1. The company was named as one of the Best Places to Work for LGBT Equality published by the Human Rights Campaign
2. Revenue has grown and shown a strong financial performance
3. 280,000+ employees
4. Subsidiaries are Kmart, Sears, Roebuck and Co., KCD IP, Shop Your Way, MetaScale etc.

5. Has its own line of flagship brands

Sears Holdings Weaknesses

Here are the weaknesses in the Sears Holdings SWOT Analysis:

1. Closing of stores due to less performance is a concern
2. It is the target of an Industrial Workers of the World campaign to get the company to stop advertising through Havas' MPG

Sears Holdings Opportunities

Following are the Opportunities in Sears Holdings SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Sears Holdings Threats

The threats in the SWOT Analysis of Sears Holdings are as mentioned:

1. Huge financial troubles
2. Operational control is difficult

3. Increasing competition and changing economic scenarios

Sears Holdings Competition
Sears Holdings Competitors

Below are the top 3 competitors of Sears Holdings:

1. Dillard's
2. Mercuries & Associates
3. Home Retail Group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sears Holdings. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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