Sears Holdings SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 11943

SWOT analysis of Sears Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. Sears Holdings is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Sears Holdings competitors and elaborates Sears Holdings segmentation, targeting, positioning & USP.

Sears Holdings

Parent Company

Sear's Holdings


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Number of flagship brands under the name

Sears Holdings STP


Individuals seeking groceries and fashion apparel

Target Group

Upper middle class urban individuals


One of United States largest broad line retailer

Sears Holdings SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sears Holdings. Strengths are:

1. The company was named as one of the Best Places to Work for LGBT Equality published by the Human Rights Campaign
2. Revenue has grown and shown a strong financial performance
3. 280,000+ employees
4. Subsidiaries are Kmart, Sears, Roebuck and Co., KCD IP, Shop Your Way, MetaScale etc.

5. Has its own line of flagship brands


Here are the weaknesses in the Sears Holdings SWOT Analysis:

1. Closing of stores due to less performance is a concern
2. It is the target of an Industrial Workers of the World campaign to get the company to stop advertising through Havas' MPG


Following are the Opportunities in Sears Holdings SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


The threats in the SWOT Analysis of Sears Holdings are as mentioned:

1. Huge financial troubles
2. Operational control is difficult

3. Increasing competition and changing economic scenarios

Sears Holdings Competition


Below are the top 3 Sears Holdings competitors:

1. Dillard's
2. Mercuries & Associates
3. Home Retail Group

The brandguide table above concludes the Sears Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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