Sears Holdings SWOT Analysis, Competitors & USP
SWOT analysis of Sears Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In Sears Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sears Holdings to benchmark its business & performance as compared to the competitors. Sears Holdings is one of the leading brands in the lifestyle and retail sector.
The table below lists the Sears Holdings SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sears Holdings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Sears Holdings Brand Analysis | |
|---|---|
| Parent Company |
Sear's Holdings |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Number of flagship brands under the name |
| Sears Holdings STP | |
| Segment |
Individuals seeking groceries and fashion apparel |
| Target Group |
Upper middle class urban individuals |
| Positioning |
One of United States largest broad line retailer |
| SWOT Analysis of Sears Holdings | |
| Sears Holdings Strengths |
Below are the Strengths in the SWOT Analysis of Sears Holdings: 1. The company was named as one of the Best Places to Work for LGBT Equality published by the Human Rights Campaign 5. Has its own line of flagship brands |
| Sears Holdings Weaknesses |
Here are the weaknesses in the Sears Holdings SWOT Analysis: 1. Closing of stores due to less performance is a concern |
| Sears Holdings Opportunities |
Following are the Opportunities in Sears Holdings SWOT Analysis: 1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services |
| Sears Holdings Threats |
The threats in the SWOT Analysis of Sears Holdings are as mentioned: 1. Huge financial troubles 3. Increasing competition and changing economic scenarios |
| Sears Holdings Competition | |
| Sears Holdings Competitors |
Below are the top 3 competitors of Sears Holdings: 1. Dillard's |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sears Holdings. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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