Nordstrom SWOT Analysis
Nordstrom is one of the leading brands in the lifestyle and retail sector. Nordstrom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nordstrom:
Quick Glance:
Nordstrom Strengths
- Nearly 120 Full-Line stores and 110 Nordstrom Racks
- Revenue performance is strong and has a good market reputation among customers
- 52,000+ employees
- Operates in Clothing, footwear, bedding, furniture, jewelry, beauty products, cafe, and House Ware category
- Offers free shipment options to customers which adds experience and value
Above are the strengths in the SWOT Analysis of Nordstrom. The strengths of Nordstrom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nordstrom Weaknesses
- Presence in other continents Is very low
- Presence of many similar stores means market share is stagnant
These were the weaknesses in the Nordstrom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Nordstrom Opportunities
- Disposable income is increasing of the customers
- Tapping the international market specially emerging economies
- Acquisition of smaller retail chains
- More visibility through advertising and customer focused services
Above we covered the opportunities in Nordstrom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nordstrom Threats
- Reducing Sales may dilute brand equity
- Emotional connect with customer might decline
- Strong competitors and economic scenario can affect operations
The threats in the SWOT Analysis of Nordstrom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Nordstrom SWOT analysis.
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About Nordstrom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nordstrom Overview | |
|---|---|
| Parent Company |
Nordstrom |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
Topshop and Topman |
| USP |
Upscale department store chain in the United States |
| Nordstrom STP | |
| Segmentation |
Departmental store for household goods |
| Target Market |
Upper middle and upper class households |
| Positioning |
British styling and high quality with a wide product range |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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