Nordstrom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Nordstrom analyses the brand by its strengths, weaknesses, opportunities & threats. In Nordstrom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nordstrom to benchmark its business & performance as compared to the competitors. Nordstrom is one of the leading brands in the lifestyle and retail sector.

The table below lists the Nordstrom SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nordstrom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nordstrom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nordstrom Brand Analysis
Parent Company



Department Stores


Lifestyle and Retail

Tagline/ Slogan

Topshop and Topman


Upscale department store chain in the United States

Nordstrom STP

Departmental store for household goods

Target Group

Upper middle and upper class households


British styling and high quality with a wide product range

SWOT Analysis of Nordstrom
Nordstrom Strengths

Below are the Strengths in the SWOT Analysis of Nordstrom:

1. Nearly 120 Full-Line stores and 110 Nordstrom Racks
2. Revenue performance is strong and has a good market reputation among customers
3. 52,000+ employees
4. Operates in Clothing, footwear, bedding, furniture, jewelry, beauty products, cafe, and House Ware category

5. Offers free shipment options to customers which adds experience and value

Nordstrom Weaknesses

Here are the weaknesses in the Nordstrom SWOT Analysis:

1.Presence in other continents Is very low
2. Presence of many similar stores means market share is stagnant

Nordstrom Opportunities

Following are the Opportunities in Nordstrom SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Nordstrom Threats

The threats in the SWOT Analysis of Nordstrom are as mentioned:

1. Reducing Sales may dilute brand equity
2.Emotional connect with customer might decline

3. Strong competitors and economic scenario can affect operations

Nordstrom Competition
Nordstrom Competitors

Below are the top 3 competitors of Nordstrom:

1. JC Penny
2. Home Retail Group

3. Mercuries & Associates

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nordstrom. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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