Nordstrom SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 14089

SWOT Analysis of Nordstrom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Department Stores


Lifestyle and Retail

Tagline/ Slogan

Topshop and Topman


Upscale department store chain in the United States



Departmental store for household goods

Target Group

Upper middle and upper class households


British styling and high quality with a wide product range

SWOT Analysis


1. Nearly 120 Full-Line stores and 110 Nordstrom Racks
2. Revenue performance is strong and has a good market reputation among customers
3. 52,000+ employees
4. Operates in Clothing, footwear, bedding, furniture, jewelry, beauty products, cafe, and House Ware category

5. Offers free shipment options to customers which adds experience and value


1.Presence in other continents Is very low
2. Presence of many similar stores means market share is stagnant


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1. Reducing Sales may dilute brand equity
2.Emotional connect with customer might decline

3. Strong competitors and economic scenario can affect operations



1. JC Penny
2. Home Retail Group

3. Mercuries & Associates

The table above concludes the Nordstrom SWOT analysis along with its marketing and brand parameters.


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