Nordstrom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Nordstrom SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nordstrom, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nordstrom to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nordstrom is one of the leading brands in the lifestyle and retail sector.

The article below lists the Nordstrom SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nordstrom SWOT Analysis:

SWOT Analysis of Nordstrom

For Nordstrom, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nordstrom Strengths

The strengths of Nordstrom looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nordstrom :

1. Nearly 120 Full-Line stores and 110 Nordstrom Racks
2. Revenue performance is strong and has a good market reputation among customers
3. 52,000+ employees
4. Operates in Clothing, footwear, bedding, furniture, jewelry, beauty products, cafe, and House Ware category

5. Offers free shipment options to customers which adds experience and value

Nordstrom Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nordstrom SWOT Analysis:

1.Presence in other continents Is very low
2. Presence of many similar stores means market share is stagnant

Nordstrom Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nordstrom SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Nordstrom Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nordstrom are as mentioned:

1. Reducing Sales may dilute brand equity
2.Emotional connect with customer might decline

3. Strong competitors and economic scenario can affect operations

Nordstrom Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Nordstrom:

1. JC Penny
2. Home Retail Group

3. Mercuries & Associates

Hence this concludes the Nordstrom SWOT analysis.

Continue reading more about the brand/company.

About Nordstrom

Nordstrom Overview
Parent Company



Department Stores


Lifestyle and Retail

Tagline/ Slogan

Topshop and Topman


Upscale department store chain in the United States

Nordstrom STP

Departmental store for household goods

Target Market

Upper middle and upper class households


British styling and high quality with a wide product range

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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