Published in Lifestyle and Retail category by MBA Skool Team
Nordstrom is one of the leading brands in the lifestyle and retail sector. Nordstrom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nordstrom:
Nearly 120 Full-Line stores and 110 Nordstrom Racks
Revenue performance is strong and has a good market reputation among customers
Operates in Clothing, footwear, bedding, furniture, jewelry, beauty products, cafe, and House Ware category
Offers free shipment options to customers which adds experience and value
Above are the strengths in the SWOT Analysis of Nordstrom. The strengths of Nordstrom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Presence in other continents Is very low
Presence of many similar stores means market share is stagnant
These were the weaknesses in the Nordstrom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Upscale department store chain in the United States
Departmental store for household goods
Upper middle and upper class households
British styling and high quality with a wide product range
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