Isetan Mitsukoshi Holdings SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2213

SWOT Analysis of Isetan Mitsukoshi Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Isetan Mitsukoshi Holdings

Parent Company

Isetan Mitsukoshi Holdings Ltd.


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Company mainly engaged in department store business



Stores which has things for Daily needs and grocery

Target Group

Middle and upper middle class households


Growing retail service group

SWOT Analysis


1. Segment is engaged in the sale of women’s clothing, the manufacture of food and the operation of super markets
2. More than 18,000+ employees
3. Company based on strong ethical values

4. The company has five business segments


1. The brand has very little international brand recall and presence

2. Similar offerings to competitors leaves little differentiations


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1.Decrease in loyal customer base
2.Working capital problem

3. Unfavorable policies and increasing competition



1. Dillard's
2. Nordstrom
3. JC Penny

The table above concludes the Isetan Mitsukoshi Holdings SWOT analysis along with its marketing and brand parameters.


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