Isetan Mitsukoshi Holdings SWOT Analysis

Isetan Mitsukoshi Holdings SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Isetan Mitsukoshi Holdings, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Isetan Mitsukoshi Holdings is one of the leading brands in the lifestyle and retail sector. The article below lists the Isetan Mitsukoshi Holdings SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Isetan Mitsukoshi Holdings

For Isetan Mitsukoshi Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Isetan Mitsukoshi Holdings Strengths

The strengths of Isetan Mitsukoshi Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Isetan Mitsukoshi Holdings :

1. Segment is engaged in the sale of women’s clothing, the manufacture of food and the operation of super markets
2. More than 18,000+ employees
3. Company based on strong ethical values

4. The company has five business segments

Isetan Mitsukoshi Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Isetan Mitsukoshi Holdings SWOT Analysis:

1. The brand has very little international brand recall and presence

2. Similar offerings to competitors leaves little differentiations

Isetan Mitsukoshi Holdings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Isetan Mitsukoshi Holdings SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Isetan Mitsukoshi Holdings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Isetan Mitsukoshi Holdings are as mentioned:

1.Decrease in loyal customer base
2.Working capital problem

3. Unfavorable policies and increasing competition

Hence this concludes the Isetan Mitsukoshi Holdings SWOT analysis.

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About Isetan Mitsukoshi Holdings

Isetan Mitsukoshi Holdings Overview
Parent Company	Isetan Mitsukoshi Holdings Ltd.
Category	Department Stores
Sector	Lifestyle and Retail
Tagline/ Slogan	-
USP	Company mainly engaged in department store business
Isetan Mitsukoshi Holdings STP
Segmentation	Stores which has things for Daily needs and grocery
Target Market	Middle and upper middle class households
Positioning	Growing retail service group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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