Isetan Mitsukoshi Holdings SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3143

SWOT analysis of Isetan Mitsukoshi Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. Isetan Mitsukoshi Holdings is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Isetan Mitsukoshi Holdings competitors and elaborates Isetan Mitsukoshi Holdings segmentation, targeting, positioning & USP.

Isetan Mitsukoshi Holdings

Parent Company

Isetan Mitsukoshi Holdings Ltd.


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Company mainly engaged in department store business

Isetan Mitsukoshi Holdings STP


Stores which has things for Daily needs and grocery

Target Group

Middle and upper middle class households


Growing retail service group

Isetan Mitsukoshi Holdings SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Isetan Mitsukoshi Holdings. Strengths are:

1. Segment is engaged in the sale of women’s clothing, the manufacture of food and the operation of super markets
2. More than 18,000+ employees
3. Company based on strong ethical values

4. The company has five business segments


Here are the weaknesses in the Isetan Mitsukoshi Holdings SWOT Analysis:

1. The brand has very little international brand recall and presence

2. Similar offerings to competitors leaves little differentiations


Following are the Opportunities in Isetan Mitsukoshi Holdings SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


The threats in the SWOT Analysis of Isetan Mitsukoshi Holdings are as mentioned:

1.Decrease in loyal customer base
2.Working capital problem

3. Unfavorable policies and increasing competition

Isetan Mitsukoshi Holdings Competition


Below are the top 3 Isetan Mitsukoshi Holdings competitors:

1. Dillard's
2. Nordstrom
3. JC Penny

The brandguide table above concludes the Isetan Mitsukoshi Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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