Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Isetan Mitsukoshi Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In Isetan Mitsukoshi Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Isetan Mitsukoshi Holdings to benchmark its business & performance as compared to the competitors. Isetan Mitsukoshi Holdings is one of the leading brands in the lifestyle and retail sector.
The article below lists the Isetan Mitsukoshi Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Isetan Mitsukoshi Holdings SWOT Analysis:
For Isetan Mitsukoshi Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Isetan Mitsukoshi Holdings Strengths
The strengths of Isetan Mitsukoshi Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Isetan Mitsukoshi Holdings :
1. Segment is engaged in the sale of women’s clothing, the manufacture of food and the operation of super markets 2. More than 18,000+ employees 3. Company based on strong ethical values
4. The company has five business segments
Isetan Mitsukoshi Holdings Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Isetan Mitsukoshi Holdings SWOT Analysis:
1. The brand has very little international brand recall and presence
2. Similar offerings to competitors leaves little differentiations
Isetan Mitsukoshi Holdings Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Isetan Mitsukoshi Holdings SWOT Analysis:
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies
3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
Isetan Mitsukoshi Holdings Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Isetan Mitsukoshi Holdings are as mentioned:
1.Decrease in loyal customer base 2.Working capital problem
3. Unfavorable policies and increasing competition
Isetan Mitsukoshi Holdings Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Isetan Mitsukoshi Holdings:
Company mainly engaged in department store business
Isetan Mitsukoshi Holdings STP
Stores which has things for Daily needs and grocery
Middle and upper middle class households
Growing retail service group
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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