Isetan Mitsukoshi Holdings SWOT Analysis, Competitors & USP
SWOT analysis of Isetan Mitsukoshi Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In Isetan Mitsukoshi Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Isetan Mitsukoshi Holdings to benchmark its business & performance as compared to the competitors. Isetan Mitsukoshi Holdings is one of the leading brands in the lifestyle and retail sector.
The table below lists the Isetan Mitsukoshi Holdings SWOT (Strengths, Weaknesses, Opportunities, Threats), top Isetan Mitsukoshi Holdings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Isetan Mitsukoshi Holdings Brand Analysis | |
|---|---|
| Parent Company |
Isetan Mitsukoshi Holdings Ltd. |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Company mainly engaged in department store business |
| Isetan Mitsukoshi Holdings STP | |
| Segment |
Stores which has things for Daily needs and grocery |
| Target Group |
Middle and upper middle class households |
| Positioning |
Growing retail service group |
| SWOT Analysis of Isetan Mitsukoshi Holdings | |
| Isetan Mitsukoshi Holdings Strengths |
Below are the Strengths in the SWOT Analysis of Isetan Mitsukoshi Holdings: 1. Segment is engaged in the sale of women’s clothing, the manufacture of food and the operation of super markets 4. The company has five business segments |
| Isetan Mitsukoshi Holdings Weaknesses |
Here are the weaknesses in the Isetan Mitsukoshi Holdings SWOT Analysis: 1. The brand has very little international brand recall and presence 2. Similar offerings to competitors leaves little differentiations |
| Isetan Mitsukoshi Holdings Opportunities |
Following are the Opportunities in Isetan Mitsukoshi Holdings SWOT Analysis: 1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services |
| Isetan Mitsukoshi Holdings Threats |
The threats in the SWOT Analysis of Isetan Mitsukoshi Holdings are as mentioned: 1.Decrease in loyal customer base 3. Unfavorable policies and increasing competition |
| Isetan Mitsukoshi Holdings Competition | |
| Isetan Mitsukoshi Holdings Competitors |
Below are the top 3 competitors of Isetan Mitsukoshi Holdings: 1. Dillard's |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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