Isetan Mitsukoshi Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Isetan Mitsukoshi Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In Isetan Mitsukoshi Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Isetan Mitsukoshi Holdings to benchmark its business & performance as compared to the competitors. Isetan Mitsukoshi Holdings is one of the leading brands in the lifestyle and retail sector.

The table below lists the Isetan Mitsukoshi Holdings SWOT (Strengths, Weaknesses, Opportunities, Threats), top Isetan Mitsukoshi Holdings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Isetan Mitsukoshi Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Isetan Mitsukoshi Holdings Brand Analysis
Parent Company

Isetan Mitsukoshi Holdings Ltd.

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Company mainly engaged in department store business

Isetan Mitsukoshi Holdings STP
Segment

Stores which has things for Daily needs and grocery

Target Group

Middle and upper middle class households

Positioning

Growing retail service group

SWOT Analysis of Isetan Mitsukoshi Holdings
Isetan Mitsukoshi Holdings Strengths

Below are the Strengths in the SWOT Analysis of Isetan Mitsukoshi Holdings:

1. Segment is engaged in the sale of women’s clothing, the manufacture of food and the operation of super markets
2. More than 18,000+ employees
3. Company based on strong ethical values

4. The company has five business segments

Isetan Mitsukoshi Holdings Weaknesses

Here are the weaknesses in the Isetan Mitsukoshi Holdings SWOT Analysis:

1. The brand has very little international brand recall and presence

2. Similar offerings to competitors leaves little differentiations

Isetan Mitsukoshi Holdings Opportunities

Following are the Opportunities in Isetan Mitsukoshi Holdings SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Isetan Mitsukoshi Holdings Threats

The threats in the SWOT Analysis of Isetan Mitsukoshi Holdings are as mentioned:

1.Decrease in loyal customer base
2.Working capital problem

3. Unfavorable policies and increasing competition

Isetan Mitsukoshi Holdings Competition
Isetan Mitsukoshi Holdings Competitors

Below are the top 3 competitors of Isetan Mitsukoshi Holdings:

1. Dillard's
2. Nordstrom
3. JC Penny


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Isetan Mitsukoshi Holdings. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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