Rewe Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Rewe Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rewe Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rewe Group to benchmark its business & performance as compared to the competitors and industry. Rewe Group is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rewe Group competitors and includes Rewe Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Rewe Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Rewe Group Brand Analysis
Parent Company

Rewe Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

One of the top established names in Europe

Rewe Group STP
Rewe Group Segmentation

Retail and lifestyle stores segment

Rewe Group Target Market

Upper middle class individuals

Rewe Group Positioning

Luxury and comfort for the customer

Rewe Group SWOT Analysis
Rewe Group Strengths

Below are the Strengths in the SWOT Analysis of Rewe Group:

1.It is Germany’s diversified retail group operate in 14 countries in Europe

2.It is present in different category of products which comprises different target segments

3.Strong supply chain and distribution network spread in different Europe countries

4. High brand- equity established  in marketplace

5. It has a workforce of over 325,000 people

Rewe Group Weaknesses

Here are the weaknesses in the Rewe Group SWOT Analysis:

1. Advertising, promotional offers and marketing is lesser than global retail giants

2. The company has less global presence specially outside Europe in the emerging economies

Rewe Group Opportunities

Following are the Opportunities in Rewe Group SWOT Analysis:

1.Opportunity to enter in luxury segment by leveraging their tourism section

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Expanding the markets to developing economies which have witnessed high growth in luxury segment

Rewe Group Threats

The threats in the SWOT Analysis of Rewe Group are as mentioned:

1. High recall competitive brands that have aggressive marketing and promotional strategies

2.Growing cost competition, even in the retail segment

3.Customers look for high quality in less prices so chances of brand switching

Rewe Group Competition
Competitors

Below are the top 3 Rewe Group competitors:

1.Metro group

2.Walmart

3. Tesco


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rewe Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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