Rewe Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Rewe Group

Retail

Lifestyle and Retail

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One of the top established names in Europe

Retail and lifestyle stores segment

Upper middle class individuals

Luxury and comfort for the customer

Below are the Strengths in the SWOT Analysis of Rewe Group:

1.It is Germany’s diversified retail group operate in 14 countries in Europe

2.It is present in different category of products which comprises different target segments

3.Strong supply chain and distribution network spread in different Europe countries

4. High brand- equity established  in marketplace

5. It has a workforce of over 325,000 people

Here are the weaknesses in the Rewe Group SWOT Analysis:

1. Advertising, promotional offers and marketing is lesser than global retail giants

2. The company has less global presence specially outside Europe in the emerging economies

Following are the Opportunities in Rewe Group SWOT Analysis:

1.Opportunity to enter in luxury segment by leveraging their tourism section

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Expanding the markets to developing economies which have witnessed high growth in luxury segment

The threats in the SWOT Analysis of Rewe Group are as mentioned:

1. High recall competitive brands that have aggressive marketing and promotional strategies

2.Growing cost competition, even in the retail segment

3.Customers look for high quality in less prices so chances of brand switching

Below are the top 3 Rewe Group competitors:

1.Metro group

2.Walmart

3. Tesco