Rewe Group SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Rewe Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Rewe Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Rewe Group is one of the leading brands in the lifestyle and retail sector. The article below lists the Rewe Group SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Rewe Group Strengths

The strengths of Rewe Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Rewe Group :

1.It is Germany’s diversified retail group operate in 14 countries in Europe

2.It is present in different category of products which comprises different target segments

3.Strong supply chain and distribution network spread in different Europe countries

4. High brand- equity established  in marketplace

5. It has a workforce of over 325,000 people

Rewe Group Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Rewe Group SWOT Analysis:

1. Advertising, promotional offers and marketing is lesser than global retail giants

2. The company has less global presence specially outside Europe in the emerging economies

Rewe Group Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Rewe Group SWOT Analysis:

1.Opportunity to enter in luxury segment by leveraging their tourism section

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Expanding the markets to developing economies which have witnessed high growth in luxury segment

Rewe Group Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Rewe Group are as mentioned:

1. High recall competitive brands that have aggressive marketing and promotional strategies

2.Growing cost competition, even in the retail segment

3.Customers look for high quality in less prices so chances of brand switching

Read Similar SWOT analysis

Hence this concludes the Rewe Group SWOT analysis.

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About Rewe Group

Rewe Group Overview
Parent Company

Rewe Group




Lifestyle and Retail

Tagline/ Slogan



One of the top established names in Europe

Rewe Group STP

Retail and lifestyle stores segment

Target Market

Upper middle class individuals


Luxury and comfort for the customer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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