Published in Lifestyle and Retail category by MBA Skool Team
Rewe Group is one of the leading brands in the lifestyle and retail sector. Rewe Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Rewe Group:
It is Germany’s diversified retail group operate in 14 countries in Europe
It is present in different category of products which comprises different target segments
Strong supply chain and distribution network spread in different Europe countries
High brand- equity established in marketplace
It has a workforce of over 325,000 people
Above are the strengths in the SWOT Analysis of Rewe Group. The strengths of Rewe Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Rewe Group Weaknesses
Advertising, promotional offers and marketing is lesser than global retail giants
The company has less global presence specially outside Europe in the emerging economies
These were the weaknesses in the Rewe Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Rewe Group Opportunities
Opportunity to enter in luxury segment by leveraging their tourism section
Opportunity to increase footfalls by exploring innovative promotional strategies
Expanding the markets to developing economies which have witnessed high growth in luxury segment
Above we covered the opportunities in Rewe Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Rewe Group Threats
High recall competitive brands that have aggressive marketing and promotional strategies
Growing cost competition, even in the retail segment
Customers look for high quality in less prices so chances of brand switching
The threats in the SWOT Analysis of Rewe Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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