Rewe Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Rewe Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Rewe Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rewe Group to benchmark its business & performance as compared to the competitors. Rewe Group is one of the leading brands in the lifestyle and retail sector.

The table below lists the Rewe Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rewe Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Rewe Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Rewe Group Brand Analysis
Parent Company

Rewe Group




Lifestyle and Retail

Tagline/ Slogan



One of the top established names in Europe

Rewe Group STP

Retail and lifestyle stores segment

Target Group

Upper middle class individuals


Luxury and comfort for the customer

SWOT Analysis of Rewe Group
Rewe Group Strengths

Below are the Strengths in the SWOT Analysis of Rewe Group:

1.It is Germany’s diversified retail group operate in 14 countries in Europe

2.It is present in different category of products which comprises different target segments

3.Strong supply chain and distribution network spread in different Europe countries

4. High brand- equity established  in marketplace

5. It has a workforce of over 325,000 people

Rewe Group Weaknesses

Here are the weaknesses in the Rewe Group SWOT Analysis:

1. Advertising, promotional offers and marketing is lesser than global retail giants

2. The company has less global presence specially outside Europe in the emerging economies

Rewe Group Opportunities

Following are the Opportunities in Rewe Group SWOT Analysis:

1.Opportunity to enter in luxury segment by leveraging their tourism section

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Expanding the markets to developing economies which have witnessed high growth in luxury segment

Rewe Group Threats

The threats in the SWOT Analysis of Rewe Group are as mentioned:

1. High recall competitive brands that have aggressive marketing and promotional strategies

2.Growing cost competition, even in the retail segment

3.Customers look for high quality in less prices so chances of brand switching

Rewe Group Competition
Rewe Group Competitors

Below are the top 3 competitors of Rewe Group:

1.Metro group


3. Tesco

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rewe Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin