Rewe Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Rewe Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Rewe Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rewe Group to benchmark its business & performance as compared to the competitors. Rewe Group is one of the leading brands in the lifestyle and retail sector.

The article below lists the Rewe Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rewe Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Rewe Group

Rewe Group Overview
Parent Company

Rewe Group




Lifestyle and Retail

Tagline/ Slogan



One of the top established names in Europe

Rewe Group STP

Retail and lifestyle stores segment

Target Market

Upper middle class individuals


Luxury and comfort for the customer

SWOT Analysis of Rewe Group

For Rewe Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Rewe Group SWOT Analysis:

Rewe Group Strengths

The strengths of Rewe Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Rewe Group :

1.It is Germany’s diversified retail group operate in 14 countries in Europe

2.It is present in different category of products which comprises different target segments

3.Strong supply chain and distribution network spread in different Europe countries

4. High brand- equity established  in marketplace

5. It has a workforce of over 325,000 people

Rewe Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Rewe Group SWOT Analysis:

1. Advertising, promotional offers and marketing is lesser than global retail giants

2. The company has less global presence specially outside Europe in the emerging economies

Rewe Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Rewe Group SWOT Analysis:

1.Opportunity to enter in luxury segment by leveraging their tourism section

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Expanding the markets to developing economies which have witnessed high growth in luxury segment

Rewe Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Rewe Group are as mentioned:

1. High recall competitive brands that have aggressive marketing and promotional strategies

2.Growing cost competition, even in the retail segment

3.Customers look for high quality in less prices so chances of brand switching

Rewe Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Rewe Group:

1.Metro group


3. Tesco

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rewe Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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