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Zenith SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: August 01, 2023Read time:

Here is a detailed SWOT analysis of Zenith covering strengths, weaknesses, opportunities and threats.

Zenith Strengths

  1. There are more than 300 patents registered under Zenith
  2. There are more than 2000+ chronometry awards to the credit of Zenith
  3. The position of the brand as experts in Time pieces has been very clearly communicated to the consumers
  4. Strong brand name in the industry
  5. Owing to strong parent brand, there is excellent distribution of Zenith watches
  6.  Zenith offers a luxurious collection of watches for both men & women

Above are the strengths in the SWOT Analysis of Zenith. The strengths of Zenith looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Zenith Weaknesses

  1.  Zenith has tough competition from the other leading brands meaning high brand switching
  2. Fake imitation affect the brands and sales as watches are easy to replicate

These were the weaknesses in the Zenith SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Zenith Opportunities

  1. Zenith has experienced strong growth in Asia. Being a developing market, it is a great opportunity
  2. Tie-up with fashion houses and sponsoring events
  3. More innovative designs and styles to attract the youth

Above we covered the opportunities in Zenith SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Zenith Threats

  1. Luxury segment has seen tough competition as consumers get increasingly brand and price conscious.
  2. Brands present a challenge in terms of brand presence and brand image
  3. Fake watches that carry Zenith's brand name and sell cheaply

The threats in the SWOT Analysis of Zenith are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Zenith SWOT analysis.

About Zenith

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Zenith Overview
Parent Company



Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Life is in the movement


Zenith offers precision watches made by experts

Zenith STP

Luxury segment

Target Market

High Income group


Zenith watch company are positioned as experts in watchmaking

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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