Shoppers Drug Mart SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Shoppers Drug Mart analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shoppers Drug Mart SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shoppers Drug Mart to benchmark its business & performance as compared to the competitors and industry. As of 2020, Shoppers Drug Mart is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shoppers Drug Mart competitors and includes Shoppers Drug Mart target market, segmentation, positioning & Unique Selling Proposition (USP).

Shoppers Drug Mart SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shoppers Drug Mart Brand Analysis
Parent Company

Shoppers Drug Mart

Category

Drug retailor

Sector

Lifestyle and Retail

Tagline/ Slogan

Your Life Store ; Take care of yourself

USP

Shoppers Drug Mart is Canada's largest pharmacy chain

Shoppers Drug Mart STP
Shoppers Drug Mart Segmentation

Pharma retail chain segment

Shoppers Drug Mart Target Market

Middle class and upper class households

Shoppers Drug Mart Positioning

Shoppers Drug Mart is a retail chain looking after its customers health

Shoppers Drug Mart SWOT Analysis
Shoppers Drug Mart Strengths

Below are the Strengths in the SWOT Analysis of Shoppers Drug Mart:

1. Shoppers Drug Mart is Canada's largest pharmacy chain with 1,200+ stores

2. Implementation of successful loyalty program

3. Shoppers Drug Mart introduced its first BeautyBoutique, setting a new standard for the industry with its open-sell display and unbiased approach to customer service in prestige cosmetic retailing.

4. Strong presence across Canada and easy accessibility

5. Presence of private label brands

Shoppers Drug Mart Weaknesses

Here are the weaknesses in the Shoppers Drug Mart SWOT Analysis:

1. Strong competition from local stores and unorganised retail means limited market share

2. Very less global presence of Shoppers Drug Mart so standards are set domestically

Shoppers Drug Mart Opportunities

Following are the Opportunities in Shoppers Drug Mart SWOT Analysis:

1. High business opportunity in Canada for pharma products for Shoppers Drug Mart

2. Could leverage on brand equity and extending product portfolio into home care category

3. Marketing themselves as high caring brand by supporting medical health campaigns

4. Global tie-ups and expansion

Shoppers Drug Mart Threats

The threats in the SWOT Analysis of Shoppers Drug Mart are as mentioned:

1. High investment in R& D division

2. Various norms in pharma industry by government which could be entry barriers

3. All products in phrama are same only great positioning in customer minds helps to increase sales

Shoppers Drug Mart Competition
Competitors

Below are the top 6 Shoppers Drug Mart competitors:

1. Walmart

2. Walgreens

3. Kroger

4. Rite Aid

5. Target Corporation

6. CVS Caremark


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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