Shoppers Drug Mart SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5569

SWOT Analysis of Shoppers Drug Mart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shoppers Drug Mart

Parent Company

Shoppers Drug Mart


Drug retailor


Retail and Lifestyle

Tagline/ Slogan

Your Life Store ; Take care of yourself


Canada's largest pharmacy chain



Pharma retail chain segment

Target Group

Middle class and upper class households


A retail chain looking after its customers health

SWOT Analysis


1.Canada's largest pharmacy chain with 1,200+ stores

2.Implementation of successful loyalty program

3.Shoppers Drug Mart introduced its first BeautyBoutique, setting a new standard for the industry with its open-sell display and unbiased approach to customer service in prestige cosmetic retailing.

4. Strong presence across Canada and easy accessibility

5. Presence of private label brands


1. Strong competition from local stores and unorganised retail means limited market share

2.Very less global presence so standards are set domestically


1.High opportunity in Canada for pharma products

2.Could leverage on brand equity and extending product portfolio into home care category

3.Marketing themselves as high caring brand by supporting medical health campaigns

4. Global tie-ups and expansion


1. High investment in R& D division

2.Various norms in pharma industry by government which could be entry barriers

3.All products in phrama are same only great positioning in customer minds helps to increase sales



1. Walmart

2. Loblaw

The table above concludes the Shoppers Drug Mart SWOT analysis along with its marketing and brand parameters.


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