Shoppers Drug Mart SWOT Analysis, Competitors & USP
SWOT analysis of Shoppers Drug Mart analyses the brand by its strengths, weaknesses, opportunities & threats. In Shoppers Drug Mart SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Shoppers Drug Mart to benchmark its business & performance as compared to the competitors. Shoppers Drug Mart is one of the leading brands in the lifestyle and retail sector.
The table below lists the Shoppers Drug Mart SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shoppers Drug Mart competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Shoppers Drug Mart Brand Analysis | |
|---|---|
| Parent Company |
Shoppers Drug Mart |
| Category |
Drug retailor |
| Sector | |
| Tagline/ Slogan |
Your Life Store ; Take care of yourself |
| USP |
Shoppers Drug Mart is Canada's largest pharmacy chain |
| Shoppers Drug Mart STP | |
| Segment |
Pharma retail chain segment |
| Target Group |
Middle class and upper class households |
| Positioning |
Shoppers Drug Mart is a retail chain looking after its customers health |
| SWOT Analysis of Shoppers Drug Mart | |
| Shoppers Drug Mart Strengths |
Below are the Strengths in the SWOT Analysis of Shoppers Drug Mart: 1. Shoppers Drug Mart is Canada's largest pharmacy chain with 1,200+ stores 2. Implementation of successful loyalty program 3. Shoppers Drug Mart introduced its first BeautyBoutique, setting a new standard for the industry with its open-sell display and unbiased approach to customer service in prestige cosmetic retailing. 4. Strong presence across Canada and easy accessibility 5. Presence of private label brands |
| Shoppers Drug Mart Weaknesses |
Here are the weaknesses in the Shoppers Drug Mart SWOT Analysis: 1. Strong competition from local stores and unorganised retail means limited market share 2. Very less global presence of Shoppers Drug Mart so standards are set domestically |
| Shoppers Drug Mart Opportunities |
Following are the Opportunities in Shoppers Drug Mart SWOT Analysis: 1. High business opportunity in Canada for pharma products for Shoppers Drug Mart 2. Could leverage on brand equity and extending product portfolio into home care category 3. Marketing themselves as high caring brand by supporting medical health campaigns 4. Global tie-ups and expansion |
| Shoppers Drug Mart Threats |
The threats in the SWOT Analysis of Shoppers Drug Mart are as mentioned: 1. High investment in R& D division 2. Various norms in pharma industry by government which could be entry barriers 3. All products in phrama are same only great positioning in customer minds helps to increase sales |
| Shoppers Drug Mart Competition | |
| Shoppers Drug Mart Competitors |
Below are the top 6 competitors of Shoppers Drug Mart: 1. Walmart 2. Walgreens 3. Kroger 4. Rite Aid 5. Target Corporation 6. CVS Caremark |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shoppers Drug Mart. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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