Shoppers Drug Mart SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Shoppers Drug Mart SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Shoppers Drug Mart, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Shoppers Drug Mart is one of the leading brands in the lifestyle and retail sector. The article below lists the Shoppers Drug Mart SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Shoppers Drug Mart Strengths

The strengths of Shoppers Drug Mart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Shoppers Drug Mart :

1. Shoppers Drug Mart is Canada's largest pharmacy chain with 1,200+ stores

2. Implementation of successful loyalty program

3. Shoppers Drug Mart introduced its first BeautyBoutique, setting a new standard for the industry with its open-sell display and unbiased approach to customer service in prestige cosmetic retailing.

4. Strong presence across Canada and easy accessibility

5. Presence of private label brands

Shoppers Drug Mart Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Shoppers Drug Mart SWOT Analysis:

1. Strong competition from local stores and unorganised retail means limited market share

2. Very less global presence of Shoppers Drug Mart so standards are set domestically

Shoppers Drug Mart Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Shoppers Drug Mart SWOT Analysis:

1. High business opportunity in Canada for pharma products for Shoppers Drug Mart

2. Could leverage on brand equity and extending product portfolio into home care category

3. Marketing themselves as high caring brand by supporting medical health campaigns

4. Global tie-ups and expansion

Shoppers Drug Mart Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Shoppers Drug Mart are as mentioned:

1. High investment in R& D division

2. Various norms in pharma industry by government which could be entry barriers

3. All products in phrama are same only great positioning in customer minds helps to increase sales

Read Similar SWOT analysis

Hence this concludes the Shoppers Drug Mart SWOT analysis.

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About Shoppers Drug Mart

Shoppers Drug Mart Overview
Parent Company

Shoppers Drug Mart


Drug retailor


Lifestyle and Retail

Tagline/ Slogan

Your Life Store ; Take care of yourself


Shoppers Drug Mart is Canada's largest pharmacy chain

Shoppers Drug Mart STP

Pharma retail chain segment

Target Market

Middle class and upper class households


Shoppers Drug Mart is a retail chain looking after its customers health

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Shoppers Drug Mart. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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