Shoppers Drug Mart SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 9593

SWOT analysis of Shoppers Drug Mart analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shoppers Drug Mart SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shoppers Drug Mart to benchmark its business & performance as compared to the competitors and industry. Shoppers Drug Mart is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Shoppers Drug Mart competitors and elaborates Shoppers Drug Mart market segmentation, target group, positioning & Unique Selling Proposition (USP).

Shoppers Drug Mart SWOT, Competitors, Marketing STP & Brand analysis Table
Shoppers Drug Mart Brand Analysis
Parent Company

Shoppers Drug Mart

Category

Drug retailor

Sector

Lifestyle and Retail

Tagline/ Slogan

Your Life Store ; Take care of yourself

USP

Shoppers Drug Mart is Canada's largest pharmacy chain

Shoppers Drug Mart STP
Segment

Pharma retail chain segment

Target Group

Middle class and upper class households

Positioning

Shoppers Drug Mart is a retail chain looking after its customers health

Shoppers Drug Mart SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shoppers Drug Mart. Strengths are:

1. Shoppers Drug Mart is Canada's largest pharmacy chain with 1,200+ stores

2. Implementation of successful loyalty program

3. Shoppers Drug Mart introduced its first BeautyBoutique, setting a new standard for the industry with its open-sell display and unbiased approach to customer service in prestige cosmetic retailing.

4. Strong presence across Canada and easy accessibility

5. Presence of private label brands

Weaknesses

Here are the weaknesses in the Shoppers Drug Mart SWOT Analysis:

1. Strong competition from local stores and unorganised retail means limited market share

2. Very less global presence of Shoppers Drug Mart so standards are set domestically

Opportunities

Following are the Opportunities in Shoppers Drug Mart SWOT Analysis:

1. High business opportunity in Canada for pharma products for Shoppers Drug Mart

2. Could leverage on brand equity and extending product portfolio into home care category

3. Marketing themselves as high caring brand by supporting medical health campaigns

4. Global tie-ups and expansion

Threats

The threats in the SWOT Analysis of Shoppers Drug Mart are as mentioned:

1. High investment in R& D division

2. Various norms in pharma industry by government which could be entry barriers

3. All products in phrama are same only great positioning in customer minds helps to increase sales

Shoppers Drug Mart Competition
Competitors

Below are the top 6 Shoppers Drug Mart competitors:

1. Walmart

2. Walgreens

3. Kroger

4. Rite Aid

5. Target Corporation

6. CVS Caremark

The brandguide table above concludes the Shoppers Drug Mart SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shoppers Drug Mart. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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