Shoppers Drug Mart SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Shoppers Drug Mart

Drug retailor

Lifestyle and Retail

Your Life Store ; Take care of yourself

Shoppers Drug Mart is Canada's largest pharmacy chain

Pharma retail chain segment

Middle class and upper class households

Shoppers Drug Mart is a retail chain looking after its customers health

Below are the Strengths in the SWOT Analysis of Shoppers Drug Mart:

1. Shoppers Drug Mart is Canada's largest pharmacy chain with 1,200+ stores

2. Implementation of successful loyalty program

3. Shoppers Drug Mart introduced its first BeautyBoutique, setting a new standard for the industry with its open-sell display and unbiased approach to customer service in prestige cosmetic retailing.

4. Strong presence across Canada and easy accessibility

5. Presence of private label brands

Here are the weaknesses in the Shoppers Drug Mart SWOT Analysis:

1. Strong competition from local stores and unorganised retail means limited market share

2. Very less global presence of Shoppers Drug Mart so standards are set domestically

Following are the Opportunities in Shoppers Drug Mart SWOT Analysis:

1. High business opportunity in Canada for pharma products for Shoppers Drug Mart

2. Could leverage on brand equity and extending product portfolio into home care category

3. Marketing themselves as high caring brand by supporting medical health campaigns

4. Global tie-ups and expansion

The threats in the SWOT Analysis of Shoppers Drug Mart are as mentioned:

1. High investment in R& D division

2. Various norms in pharma industry by government which could be entry barriers

3. All products in phrama are same only great positioning in customer minds helps to increase sales

Below are the top 6 Shoppers Drug Mart competitors:

1. Walmart

2. Walgreens

3. Kroger

4. Rite Aid

5. Target Corporation

6. CVS Caremark