Star India Bazaar SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3079

SWOT Analysis of Star India Bazaar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star India Bazaar

Parent Company

Tata group




Retail  and lifestyle

Tagline/ Slogan

Shop till you drop


Strong brand backing by the parent company Tata



Departmental and daily needs retail stores

Target Group

Middle class and upper middle class families


Affordable pricing

SWOT Analysis


1.Star Bazaar has different groceries, garments, electronic items and more.

2.Star Bazaar has high-quality products at extremely low prices.

3. High brand equity as The Tata group has a trust worldwide and who entered in almost all kinds of business in India

4.Star Bazaar offers a truly good shopping experience and customer satisfaction, because of their service


1.Only domestic presence in Indian market and that too in limited cities

2.Late entrant in market where leaders have dominant market share


1.Retail sector is high growth potential also FDI coming into it

2.Rural retail is still unexplored area

3.High brand equity in market of Tata group so could leverage on that


1There are many competitor for hypermarket nowadays in India which provides customer services with International standard.

2.Competition from foreign players will increase due to new FDI norms

3.Need to raise standards to compete with international players

4.Lack of differentiation in malls that are coming



1.Big Bazaar

2. Pantloon


4. Tesco

The table above concludes the Star India Bazaar SWOT analysis along with its marketing and brand parameters.


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