Star India Bazaar SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Star India Bazaar analyses the brand by its strengths, weaknesses, opportunities & threats. In Star India Bazaar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Star India Bazaar to benchmark its business & performance as compared to the competitors. Star India Bazaar is one of the leading brands in the lifestyle and retail sector.

The article below lists the Star India Bazaar SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Star India Bazaar SWOT Analysis:

SWOT Analysis of Star India Bazaar

For Star India Bazaar, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Star India Bazaar Strengths

The strengths of Star India Bazaar looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Star India Bazaar :

1.Star Bazaar has different groceries, garments, electronic items and more.

2.Star Bazaar has high-quality products at extremely low prices.

3. High brand equity as The Tata group has a trust worldwide and who entered in almost all kinds of business in India

4.Star Bazaar offers a truly good shopping experience and customer satisfaction, because of their service

Star India Bazaar Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Star India Bazaar SWOT Analysis:

1.Only domestic presence in Indian market and that too in limited cities

2.Late entrant in market where leaders have dominant market share


Star India Bazaar Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Star India Bazaar SWOT Analysis:

1.Retail sector is high growth potential also FDI coming into it

2.Rural retail is still unexplored area

3.High brand equity in market of Tata group so could leverage on that

Star India Bazaar Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Star India Bazaar are as mentioned:

1There are many competitor for hypermarket nowadays in India which provides customer services with International standard.

2.Competition from foreign players will increase due to new FDI norms

3.Need to raise standards to compete with international players

4.Lack of differentiation in malls that are coming


Star India Bazaar Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Star India Bazaar:

1.Big Bazaar

2. Pantloon

3.Westside

4. Tesco

Hence this concludes the Star India Bazaar SWOT analysis.

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About Star India Bazaar

Star India Bazaar Overview
Parent Company

Tata group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Shop till you drop

USP

Strong brand backing by the parent company Tata

Star India Bazaar STP
Segmentation

Departmental and daily needs retail stores

Target Market

Middle class and upper middle class families

Positioning

Affordable pricing


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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