Star India Bazaar SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Star India Bazaar analyses the brand by its strengths, weaknesses, opportunities & threats. In Star India Bazaar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Star India Bazaar to benchmark its business & performance as compared to the competitors. Star India Bazaar is one of the leading brands in the lifestyle and retail sector.

The table below lists the Star India Bazaar SWOT (Strengths, Weaknesses, Opportunities, Threats), top Star India Bazaar competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Star India Bazaar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Star India Bazaar Brand Analysis
Parent Company

Tata group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Shop till you drop

USP

Strong brand backing by the parent company Tata

Star India Bazaar STP
Segment

Departmental and daily needs retail stores

Target Group

Middle class and upper middle class families

Positioning

Affordable pricing

SWOT Analysis of Star India Bazaar
Star India Bazaar Strengths

Below are the Strengths in the SWOT Analysis of Star India Bazaar:

1.Star Bazaar has different groceries, garments, electronic items and more.

2.Star Bazaar has high-quality products at extremely low prices.

3. High brand equity as The Tata group has a trust worldwide and who entered in almost all kinds of business in India

4.Star Bazaar offers a truly good shopping experience and customer satisfaction, because of their service

Star India Bazaar Weaknesses

Here are the weaknesses in the Star India Bazaar SWOT Analysis:

1.Only domestic presence in Indian market and that too in limited cities

2.Late entrant in market where leaders have dominant market share

Star India Bazaar Opportunities

Following are the Opportunities in Star India Bazaar SWOT Analysis:

1.Retail sector is high growth potential also FDI coming into it

2.Rural retail is still unexplored area

3.High brand equity in market of Tata group so could leverage on that

Star India Bazaar Threats

The threats in the SWOT Analysis of Star India Bazaar are as mentioned:

1There are many competitor for hypermarket nowadays in India which provides customer services with International standard.

2.Competition from foreign players will increase due to new FDI norms

3.Need to raise standards to compete with international players

4.Lack of differentiation in malls that are coming

Star India Bazaar Competition
Star India Bazaar Competitors

Below are the top 4 competitors of Star India Bazaar:

1.Big Bazaar

2. Pantloon

3.Westside

4. Tesco


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Star India Bazaar. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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