Future Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Future Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Future Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Future Group to benchmark its business & performance as compared to the competitors. Future Group is one of the leading brands in the lifestyle and retail sector.

The table below lists the Future Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Future Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Future Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Future Group Brand Analysis
Parent Company

Future Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Indian tomorrow!

USP

Deliver everything to everyone

Future Group STP
Segment

Cost conscious group

Target Group

Middle class and upper middle class

Positioning

Everything to everyone in profitable manner

SWOT Analysis of Future Group
Future Group Strengths

Below are the Strengths in the SWOT Analysis of Future Group:

1. Wide presence in India covering almost all major cities and towns

2. Efficient ,cost conscious committed quality service

3. High brand equity in evolving market

4. Variety of products under single window increasing the chances of customer time and choices

5. Has an employee base of over 35,000

6. Everyday low prices, which attract customers, and has a Huge investment capacity.

7. It offers a family shopping experience, where entire family can visit together.

8. Available facilities such as online booking and delivery of goods

Future Group Weaknesses

Here are the weaknesses in the Future Group SWOT Analysis:

1. Dependent heavily on India, and is susceptible to foreign players

2. Stiff competition from global players means market share growth is limited

3. Extremely popular means heavily crowded during festive/discount seasons

Future Group Opportunities

Following are the Opportunities in Future Group SWOT Analysis:

1. Evolving customer preference in recent year

2. Organized retail is minute in India

3. Global expansion and tie-ups with international brands

Future Group Threats

The threats in the SWOT Analysis of Future Group are as mentioned:

1. Global players trying to enter into Indian market

2. Low priced product could be perceived as low quality product

3. Government policies are not well defined in country like India

Future Group Competition
Future Group Competitors

Below are the top 5 competitors of Future Group:

1.Reliance retail

2.Birla group retail

3.K Raheja Corp Group

4.Walmart

5.Subhiksha


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Future Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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