Future Group SWOT Analysis, USP & Competitors

Future Group

Parent Company

Future Group

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Indian tomorrow!

USP

Deliver everything to everyone

STP

Segment

Cost conscious group

Target Group

Middle class and upper middle class

Positioning

Everything to everyone in profitable manner

SWOT Analysis

Strengths

1. Wide presence in India covering almost all major cities and towns

2. Efficient ,cost conscious committed quality service

3. High brand equity in evolving market

4. Variety of products under single window increasing the chances of customer time and choices

5. Has an employee base of over 35,000

6. Everyday low prices, which attract customers, and has a Huge investment capacity.

7. It offers a family shopping experience, where entire family can visit together.

8. Available facilities such as online booking and delivery of goods

Weaknesses

1. Dependent heavily on India, and is susceptible to foreign players

2. Stiff competition from global players means market share growth is limited

3. Extremely popular means heavily crowded during festive/discount seasons

Opportunities

1. Evolving customer preference in recent year

2. Organized retail is minute in India

3. Global expansion and tie-ups with international brands

Threats

1. Global players trying to enter into Indian market

2. Low priced product could be perceived as low quality product

3. Government policies are not well defined in country like India

Competition

Competitors

1.Reliance retail

2.Birla group retail

3.K Raheja Corp Group

4.Walmart

5.Subhiksha