Future Group SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 10411

SWOT analysis of Future Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. Future Group is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Future Group competitors and elaborates Future Group segmentation, targeting, positioning & USP.

Future Group

Parent Company

Future Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Indian tomorrow!

USP

Deliver everything to everyone

Future Group STP

Segment

Cost conscious group

Target Group

Middle class and upper middle class

Positioning

Everything to everyone in profitable manner

Future Group SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Future Group. Strengths are:

1. Wide presence in India covering almost all major cities and towns

2. Efficient ,cost conscious committed quality service

3. High brand equity in evolving market

4. Variety of products under single window increasing the chances of customer time and choices

5. Has an employee base of over 35,000

6. Everyday low prices, which attract customers, and has a Huge investment capacity.

7. It offers a family shopping experience, where entire family can visit together.

8. Available facilities such as online booking and delivery of goods

Weaknesses

Here are the weaknesses in the Future Group SWOT Analysis:

1. Dependent heavily on India, and is susceptible to foreign players

2. Stiff competition from global players means market share growth is limited

3. Extremely popular means heavily crowded during festive/discount seasons

Opportunities

Following are the Opportunities in Future Group SWOT Analysis:

1. Evolving customer preference in recent year

2. Organized retail is minute in India

3. Global expansion and tie-ups with international brands

Threats

The threats in the SWOT Analysis of Future Group are as mentioned:

1. Global players trying to enter into Indian market

2. Low priced product could be perceived as low quality product

3. Government policies are not well defined in country like India

Future Group Competition

Competitors

Below are the top 5 Future Group competitors:

1.Reliance retail

2.Birla group retail

3.K Raheja Corp Group

4.Walmart

5.Subhiksha

The brandguide table above concludes the Future Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Future Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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