Future Group SWOT Analysis, Competitors & USP
SWOT analysis of Future Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Future Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Future Group to benchmark its business & performance as compared to the competitors. Future Group is one of the leading brands in the lifestyle and retail sector.
The table below lists the Future Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Future Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Future Group Brand Analysis | |
|---|---|
| Parent Company |
Future Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Indian tomorrow! |
| USP |
Deliver everything to everyone |
| Future Group STP | |
| Segment |
Cost conscious group |
| Target Group |
Middle class and upper middle class |
| Positioning |
Everything to everyone in profitable manner |
| SWOT Analysis of Future Group | |
| Future Group Strengths |
Below are the Strengths in the SWOT Analysis of Future Group: 1. Wide presence in India covering almost all major cities and towns 2. Efficient ,cost conscious committed quality service 3. High brand equity in evolving market 4. Variety of products under single window increasing the chances of customer time and choices 5. Has an employee base of over 35,000 6. Everyday low prices, which attract customers, and has a Huge investment capacity. 7. It offers a family shopping experience, where entire family can visit together. 8. Available facilities such as online booking and delivery of goods |
| Future Group Weaknesses |
Here are the weaknesses in the Future Group SWOT Analysis: 1. Dependent heavily on India, and is susceptible to foreign players 2. Stiff competition from global players means market share growth is limited 3. Extremely popular means heavily crowded during festive/discount seasons |
| Future Group Opportunities |
Following are the Opportunities in Future Group SWOT Analysis: 1. Evolving customer preference in recent year 2. Organized retail is minute in India 3. Global expansion and tie-ups with international brands |
| Future Group Threats |
The threats in the SWOT Analysis of Future Group are as mentioned: 1. Global players trying to enter into Indian market 2. Low priced product could be perceived as low quality product 3. Government policies are not well defined in country like India |
| Future Group Competition | |
| Future Group Competitors |
Below are the top 5 competitors of Future Group: 2.Birla group retail 4.Walmart |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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