SWOT analysis of Future Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Future Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Future Group to benchmark its business & performance as compared to the competitors and industry. Future Group is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Future Group competitors and elaborates Future Group market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Future Group Brand Analysis | |
|---|---|
| Parent Company |
Future Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Indian tomorrow! |
| USP |
Deliver everything to everyone |
| Future Group STP | |
| Segment |
Cost conscious group |
| Target Group |
Middle class and upper middle class |
| Positioning |
Everything to everyone in profitable manner |
| Future Group SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Future Group. Strengths are: 1. Wide presence in India covering almost all major cities and towns 2. Efficient ,cost conscious committed quality service 3. High brand equity in evolving market 4. Variety of products under single window increasing the chances of customer time and choices 5. Has an employee base of over 35,000 6. Everyday low prices, which attract customers, and has a Huge investment capacity. 7. It offers a family shopping experience, where entire family can visit together. 8. Available facilities such as online booking and delivery of goods |
| Weaknesses |
Here are the weaknesses in the Future Group SWOT Analysis: 1. Dependent heavily on India, and is susceptible to foreign players 2. Stiff competition from global players means market share growth is limited 3. Extremely popular means heavily crowded during festive/discount seasons |
| Opportunities |
Following are the Opportunities in Future Group SWOT Analysis: 1. Evolving customer preference in recent year 2. Organized retail is minute in India 3. Global expansion and tie-ups with international brands |
| Threats |
The threats in the SWOT Analysis of Future Group are as mentioned: 1. Global players trying to enter into Indian market 2. Low priced product could be perceived as low quality product 3. Government policies are not well defined in country like India |
| Future Group Competition | |
| Competitors |
Below are the top 5 Future Group competitors: 2.Birla group retail 4.Walmart |
The brandguide table above concludes the Future Group SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Future Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
Search & Explore : BrandGuide
Write for Us!
Quizzes & Skills!
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Business Content
Top Companies Lists
All Sections on MBASkool
