Published in Lifestyle and Retail category by MBA Skool Team
Future Group is one of the leading brands in the lifestyle and retail sector. Future Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Future Group:
Wide presence in India covering almost all major cities and towns
Efficient ,cost conscious committed quality service
High brand equity in evolving market
Variety of products under single window increasing the chances of customer time and choices
Has an employee base of over 35,000
Everyday low prices, which attract customers, and has a Huge investment capacity.
It offers a family shopping experience, where entire family can visit together.
Available facilities such as online booking and delivery of goods
Above are the strengths in the SWOT Analysis of Future Group. The strengths of Future Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Future Group Weaknesses
Dependent heavily on India, and is susceptible to foreign players
Stiff competition from global players means market share growth is limited
Extremely popular means heavily crowded during festive/discount seasons
These were the weaknesses in the Future Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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