Published in Lifestyle and Retail category by MBA Skool Team
Debenhams is one of the leading brands in the lifestyle and retail sector. Debenhams SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Debenhams:
Debenhams has high brand equity in fashion world and high brand recall among consumers
The company has stores spread in UK, Ireland and Denmark with 150+ stores and presence in around 20 countries
Debenhams has strength in merger and acquisitions of companies
Strong multi-brand retail stores with excellent customer services
Products and services include Fashion clothing, shoes, accessories, cosmetics, home and furniture, electricals, gifts, toys
Nearly 30,000 employees are working for Debenhams
Above are the strengths in the SWOT Analysis of Debenhams. The strengths of Debenhams looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Presence of many retail stores makes the market share capture slow
Debenhams has not tapped all types of customer segments and has limited global geographic presence
These were the weaknesses in the Debenhams SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Debenhams is a multi-brand retail store serving UK
Style and premium class
Upper middle class individuals
Debenhams is a retail brand that offers style that differs you
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