Debenhams SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 10144

SWOT Analysis of Debenhams with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Lifestyle and retail

Tagline/ Slogan

Life made fabulous


A multi-brand retail store



Style and premium class

Target Group

Upper middle class individuals


Style that differs you

SWOT Analysis


1. High brand equity in fashion world  and high brand recall among consumers

2. Company has stores spread in UK, Ireland and Denmark with 150+ stores and presence in around 40 countries

3.Company has strength in merger and acquisitions of companies

4. Strong multi-brand retail stores with excellent customer services

5. Products and services include Fashion clothing, shoes, accessories, cosmetics, home and furniture, electricals, gifts, toys

6. Nearly 30,000 employees are working for it


1. Presence of many retail stores makes the market share capture slow

2.Brand has not tapped all types of customer segments and has limited global geographic presence


1. Franchise model would help company spread to make global presence

2.High opportunity to spread in European territories

3.Cunsumers preferences and choices evolving at a fast pace in fashion industry

4.Franchise model could help the customers to spread globally


1.High competition from domestic players in fashion industry

2. Rising prices of raw commodities would increase input costs

3.High brand awareness and choice for specific products could lead to brand switching



1. 99p stores

2.Demon Tweeks


4.Dunelm mill

The table above concludes the Debenhams SWOT analysis along with its marketing and brand parameters.


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