Debenhams SWOT Analysis
Debenhams is one of the leading brands in the lifestyle and retail sector. Debenhams SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Debenhams:
Quick Glance:
Debenhams Strengths
- Debenhams has high brand equity in fashion world and high brand recall among consumers
- The company has stores spread in UK, Ireland and Denmark with 150+ stores and presence in around 20 countries
- Debenhams has strength in merger and acquisitions of companies
- Strong multi-brand retail stores with excellent customer services
- Products and services include Fashion clothing, shoes, accessories, cosmetics, home and furniture, electricals, gifts, toys
- Nearly 30,000 employees are working for Debenhams
Above are the strengths in the SWOT Analysis of Debenhams. The strengths of Debenhams looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Debenhams Weaknesses
- Presence of many retail stores makes the market share capture slow
- Debenhams has not tapped all types of customer segments and has limited global geographic presence
These were the weaknesses in the Debenhams SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Debenhams Opportunities
- Franchise model would help Debenhams spread to make global presence
- High opportunity to spread in European territories
- Consumers preferences and choices evolving at a fast pace in fashion industry
Above we covered the opportunities in Debenhams SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Debenhams Threats
- High competition from domestic players in fashion industry can affect Debenhams' margins
- Rising prices of raw commodities would increase input costs
- High brand awareness and choice for specific products could lead to brand switching
The threats in the SWOT Analysis of Debenhams are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Debenhams SWOT analysis.
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About Debenhams
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Debenhams Overview | |
|---|---|
| Parent Company |
Debenhams |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Life made fabulous |
| USP |
Debenhams is a multi-brand retail store serving UK |
| Debenhams STP | |
| Segmentation |
Style and premium class |
| Target Market |
Upper middle class individuals |
| Positioning |
Debenhams is a retail brand that offers style that differs you |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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