Published in Lifestyle and Retail category by MBA Skool Team
Easy Day is one of the leading brands in the lifestyle and retail sector. Easy Day SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Easy Day:
Technical, management, supply chain and logistics support provided by Walmart, world’s largest discount retail store
Has a wide, well spread network of 220 stores across 13 states and over 100 cities in India thereby providing economies of scale and better distribution systems
Multi-store format: hyper market, super markets and discount storesproviding a sound experience in retail and wider presence
Focus on inclusive growth by employing local suppliers, employees etc.
Strong operations and good brand backing of parent company
Above are the strengths in the SWOT Analysis of Easy Day. The strengths of Easy Day looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Easy Day Weaknesses
Does not go by the name of Walmart in India which could have helped in brand establishment and recall
Rising labour and real estate costs in India could be a setback on growth of stores
These were the weaknesses in the Easy Day SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Easy Day Opportunities
Partnered with Moneygram International to provide money transfer facility at its stores
Economic recession and rising unemployment leads to rising consumer preference for discount stores
Expand its operations through private –labels and strategic acquisitions
Above we covered the opportunities in Easy Day SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Easy Day Threats
Competition from unorganised retail sector in India which comprisemajority of the retail market
Threat from international players like Carrefour ,Tesco due to allowance of 100% FDI in multi-retail
Competition from indigenous retail stores such as Spencer’s, Mahindra retail, Big bazaar, Reliance fresh etc.
The threats in the SWOT Analysis of Easy Day are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
To provide significant savings to consumers by being low priced every day(Sabse Kam Daam, Har Din)
Easy Day STP
Discount retail store
Middle and upper income households
To fulfil everyday needs of its customers by providing large variety of products at lowest prices and a convenient shopping experience
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