Easy Day SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Easy Day analyses the brand by its strengths, weaknesses, opportunities & threats. In Easy Day SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Easy Day to benchmark its business & performance as compared to the competitors. Easy Day is one of the leading brands in the lifestyle and retail sector.

The table below lists the Easy Day SWOT (Strengths, Weaknesses, Opportunities, Threats), top Easy Day competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Easy Day SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Easy Day Brand Analysis
Parent Company

Bharti Retail Limited, wholly-owned subsidiary of Bharti Enterprises

Category

Consumer Retail Department Store

Sector

Lifestyle and Retail

Tagline/ Slogan

Enable India, Live Better

USP

To provide significant savings to consumers by being low priced every day(Sabse Kam Daam, Har Din)

Easy Day STP
Segment

Discount retail store

Target Group

Middle and upper income households

Positioning

To fulfil everyday needs of its customers by providing large variety of products at lowest prices and a convenient shopping experience

SWOT Analysis of Easy Day
Easy Day Strengths

Below are the Strengths in the SWOT Analysis of Easy Day:

1. Technical, management, supply chain and logistics support provided by Walmart, world’s largest discount retail store
2. Has a wide, well spread network of 220 stores across 13 states and over 100 cities in India thereby providing economies of scale and better distribution systems
3.Multi-store format: hyper market, super markets and discount storesproviding a sound experience in retail and wider presence
4. Focus on inclusive growth by employing local suppliers, employees etc.

5. Strong operations and good brand backing of parent company

Easy Day Weaknesses

Here are the weaknesses in the Easy Day SWOT Analysis:

1.Does not go by the name of Walmart in India which could have helped in brand establishment and recall
2. Rising labour and real estate costs in India could be a setback on growth of stores

Easy Day Opportunities

Following are the Opportunities in Easy Day SWOT Analysis:

1. Partnered with Moneygram International to provide money transfer facility at its stores
2. Economic recession and rising unemployment leads to rising consumer preference for discount stores
3.Expand its operations through private –labels and strategic acquisitions

Easy Day Threats

The threats in the SWOT Analysis of Easy Day are as mentioned:

1.Competition from unorganised retail sector in India which comprisemajority of the retail market
2.Threat from international players like Carrefour ,Tesco due to allowance of 100% FDI in multi-retail
3.Competition from indigenous retail stores such as Spencer’s, Mahindra retail, Big bazaar, Reliance fresh etc.

Easy Day Competition
Easy Day Competitors

Below are the top 3 competitors of Easy Day:

1. Food Bazaar
2.Reliance Fresh
3.Big Apple


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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