Easy Day SWOT Analysis, Competitors & USP

Bharti Retail Limited, wholly-owned subsidiary of Bharti Enterprises

Consumer Retail Department Store

Lifestyle and Retail

Enable India, Live Better

To provide significant savings to consumers by being low priced every day(Sabse Kam Daam, Har Din)

Discount retail store

Middle and upper income households

To fulfil everyday needs of its customers by providing large variety of products at lowest prices and a convenient shopping experience

Below are the Strengths in the SWOT Analysis of Easy Day:

1. Technical, management, supply chain and logistics support provided by Walmart, world’s largest discount retail store
2. Has a wide, well spread network of 220 stores across 13 states and over 100 cities in India thereby providing economies of scale and better distribution systems
3.Multi-store format: hyper market, super markets and discount storesproviding a sound experience in retail and wider presence
4. Focus on inclusive growth by employing local suppliers, employees etc.

5. Strong operations and good brand backing of parent company

Here are the weaknesses in the Easy Day SWOT Analysis:

1.Does not go by the name of Walmart in India which could have helped in brand establishment and recall
2. Rising labour and real estate costs in India could be a setback on growth of stores

Following are the Opportunities in Easy Day SWOT Analysis:

1. Partnered with Moneygram International to provide money transfer facility at its stores
2. Economic recession and rising unemployment leads to rising consumer preference for discount stores
3.Expand its operations through private –labels and strategic acquisitions

The threats in the SWOT Analysis of Easy Day are as mentioned:

1.Competition from unorganised retail sector in India which comprisemajority of the retail market
2.Threat from international players like Carrefour ,Tesco due to allowance of 100% FDI in multi-retail
3.Competition from indigenous retail stores such as Spencer’s, Mahindra retail, Big bazaar, Reliance fresh etc.

Below are the top 3 competitors of Easy Day:

1. Food Bazaar
2.Reliance Fresh
3.Big Apple