SWOT analysis of Easy Day analyses the brand by its strengths, weaknesses, opportunities & threats. In Easy Day SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Easy Day to benchmark its business & performance as compared to the competitors. Easy Day is one of the leading brands in the lifestyle and retail sector.
The table below lists the Easy Day SWOT (Strengths, Weaknesses, Opportunities, Threats), top Easy Day competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Easy Day Brand Analysis | |
---|---|
Parent Company |
Bharti Retail Limited, wholly-owned subsidiary of Bharti Enterprises |
Category |
Consumer Retail Department Store |
Sector | |
Tagline/ Slogan |
Enable India, Live Better |
USP |
To provide significant savings to consumers by being low priced every day(Sabse Kam Daam, Har Din) |
Easy Day STP | |
Segment |
Discount retail store |
Target Group |
Middle and upper income households |
Positioning |
To fulfil everyday needs of its customers by providing large variety of products at lowest prices and a convenient shopping experience |
SWOT Analysis of Easy Day | |
Easy Day Strengths |
Below are the Strengths in the SWOT Analysis of Easy Day: 1. Technical, management, supply chain and logistics support provided by Walmart, world’s largest discount retail store 5. Strong operations and good brand backing of parent company |
Easy Day Weaknesses |
Here are the weaknesses in the Easy Day SWOT Analysis: 1.Does not go by the name of Walmart in India which could have helped in brand establishment and recall |
Easy Day Opportunities |
Following are the Opportunities in Easy Day SWOT Analysis: 1. Partnered with Moneygram International to provide money transfer facility at its stores |
Easy Day Threats |
The threats in the SWOT Analysis of Easy Day are as mentioned: 1.Competition from unorganised retail sector in India which comprisemajority of the retail market |
Easy Day Competition | |
Easy Day Competitors |
Below are the top 3 competitors of Easy Day: 1. Food Bazaar |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Easy Day. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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