Easy Day SWOT Analysis, Competitors & USP

SWOT analysis of Easy Day analyses the brand by its strengths, weaknesses, opportunities & threats. In Easy Day SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Easy Day to benchmark its business & performance as compared to the competitors. Easy Day is one of the leading brands in the lifestyle and retail sector.

The article below lists the Easy Day SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Easy Day SWOT Analysis:

SWOT Analysis of Easy Day

For Easy Day, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Easy Day Strengths

The strengths of Easy Day looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Easy Day :

1. Technical, management, supply chain and logistics support provided by Walmart, world’s largest discount retail store
2. Has a wide, well spread network of 220 stores across 13 states and over 100 cities in India thereby providing economies of scale and better distribution systems
3.Multi-store format: hyper market, super markets and discount storesproviding a sound experience in retail and wider presence
4. Focus on inclusive growth by employing local suppliers, employees etc.

5. Strong operations and good brand backing of parent company

Easy Day Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Easy Day SWOT Analysis:

1.Does not go by the name of Walmart in India which could have helped in brand establishment and recall
2. Rising labour and real estate costs in India could be a setback on growth of stores

Easy Day Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Easy Day SWOT Analysis:

1. Partnered with Moneygram International to provide money transfer facility at its stores
2. Economic recession and rising unemployment leads to rising consumer preference for discount stores
3.Expand its operations through private –labels and strategic acquisitions

Easy Day Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Easy Day are as mentioned:

1.Competition from unorganised retail sector in India which comprisemajority of the retail market
2.Threat from international players like Carrefour ,Tesco due to allowance of 100% FDI in multi-retail
3.Competition from indigenous retail stores such as Spencer’s, Mahindra retail, Big bazaar, Reliance fresh etc.

Easy Day Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Easy Day:

1. Food Bazaar
2.Reliance Fresh
3.Big Apple

Hence this concludes the Easy Day SWOT analysis.

Continue reading more about the brand/company.

About Easy Day

Easy Day Overview
Parent Company	Bharti Retail Limited, wholly-owned subsidiary of Bharti Enterprises
Category	Consumer Retail Department Store
Sector	Lifestyle and Retail
Tagline/ Slogan	Enable India, Live Better
USP	To provide significant savings to consumers by being low priced every day(Sabse Kam Daam, Har Din)
Easy Day STP
Segmentation	Discount retail store
Target Market	Middle and upper income households
Positioning	To fulfil everyday needs of its customers by providing large variety of products at lowest prices and a convenient shopping experience

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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