Easy Day SWOT Analysis
Easy Day is one of the leading brands in the lifestyle and retail sector. Easy Day SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Easy Day:
Quick Glance:
Easy Day Strengths
- Technical, management, supply chain and logistics support provided by Walmart, world’s largest discount retail store
- Has a wide, well spread network of 220 stores across 13 states and over 100 cities in India thereby providing economies of scale and better distribution systems
- Multi-store format: hyper market, super markets and discount storesproviding a sound experience in retail and wider presence
- Focus on inclusive growth by employing local suppliers, employees etc.
- Strong operations and good brand backing of parent company
Above are the strengths in the SWOT Analysis of Easy Day. The strengths of Easy Day looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Easy Day Weaknesses
- Does not go by the name of Walmart in India which could have helped in brand establishment and recall
- Rising labour and real estate costs in India could be a setback on growth of stores
These were the weaknesses in the Easy Day SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Easy Day Opportunities
- Partnered with Moneygram International to provide money transfer facility at its stores
- Economic recession and rising unemployment leads to rising consumer preference for discount stores
- Expand its operations through private –labels and strategic acquisitions
Above we covered the opportunities in Easy Day SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Easy Day Threats
- Competition from unorganised retail sector in India which comprisemajority of the retail market
- Threat from international players like Carrefour ,Tesco due to allowance of 100% FDI in multi-retail
- Competition from indigenous retail stores such as Spencer’s, Mahindra retail, Big bazaar, Reliance fresh etc.
The threats in the SWOT Analysis of Easy Day are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Easy Day SWOT analysis.
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About Easy Day
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Easy Day Overview | |
|---|---|
| Parent Company |
Bharti Retail Limited, wholly-owned subsidiary of Bharti Enterprises |
| Category |
Consumer Retail Department Store |
| Sector | |
| Tagline/ Slogan |
Enable India, Live Better |
| USP |
To provide significant savings to consumers by being low priced every day(Sabse Kam Daam, Har Din) |
| Easy Day STP | |
| Segmentation |
Discount retail store |
| Target Market |
Middle and upper income households |
| Positioning |
To fulfil everyday needs of its customers by providing large variety of products at lowest prices and a convenient shopping experience |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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