Metcash Food and Grocery SWOT Analysis, Competitors & USP

SWOT analysis of Metcash Food and Grocery analyses the brand by its strengths, weaknesses, opportunities & threats. In Metcash Food and Grocery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Metcash Food and Grocery to benchmark its business & performance as compared to the competitors. Metcash Food and Grocery is one of the leading brands in the lifestyle and retail sector.

The article below lists the Metcash Food and Grocery SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Metcash Food and Grocery SWOT Analysis:

SWOT Analysis of Metcash Food and Grocery

For Metcash Food and Grocery, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Metcash Food and Grocery Strengths

The strengths of Metcash Food and Grocery looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Metcash Food and Grocery :

1. comprised of supermarket and convenience divisions supplying to approximately 3,100 independent stores across Australia including

1,300+ IGA branded stores, 700 FoodWorks stores and over 400 Lucky 7 (convenience) stores
2. The business is supported by 6 major distribution centres delivering dry, chilled, frozen, general merchandise and hair/beauty/cosmetics
3.Self owned private label brands
4. Has large economies of scale due to vast distribution network and multi-store formats

Metcash Food and Grocery Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Metcash Food and Grocery SWOT Analysis:

1.Highly imitable business modeland limited global presence
2.Internal issues between labour and managementis a concern

Metcash Food and Grocery Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Metcash Food and Grocery SWOT Analysis:

1.Vast scope of expansion  outside Australia
2.Resort to marketing,advertising and promotions to promote the stores
3.Foray into online selling format

Metcash Food and Grocery Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Metcash Food and Grocery are as mentioned:

1.Rising global competition
2.Rising Inflation
3.Labour issues in Australia

Metcash Food and Grocery Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Metcash Food and Grocery:

1.Woolworths
2.Safeway
3.Big W

4.Wesfarmers

Hence this concludes the Metcash Food and Grocery SWOT analysis.

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About Metcash Food and Grocery

Metcash Food and Grocery Overview
Parent Company	Metcash
Category	Food retail
Sector	Lifestyle and Retail
Tagline/ Slogan	Champion of the Independent Retailer
USP	Champions the interests of the independent grocery, liquor, hardware and automotive parts sectors through its core competencies of buying, merchandising, marketing, brand building, distribution logistics and warehousing
Metcash Food and Grocery STP
Segmentation	Supermarket
Target Market	Independent grocery stores
Positioning	marketing and distribution specialist, supplying dry grocery and fresh foods to independent grocery stores

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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