Metcash Food and Grocery SWOT Analysis
Metcash Food and Grocery is one of the leading brands in the lifestyle and retail sector. Metcash Food and Grocery SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Metcash Food and Grocery:
Quick Glance:
Metcash Food and Grocery Strengths
- comprised of supermarket and convenience divisions supplying to approximately 3,100 independent stores across Australia including
- 300+ IGA branded stores, 700 FoodWorks stores and over 400 Lucky 7 (convenience) stores
- The business is supported by 6 major distribution centres delivering dry, chilled, frozen, general merchandise and hair/beauty/cosmetics
- Self owned private label brands
- Has large economies of scale due to vast distribution network and multi-store formats
Above are the strengths in the SWOT Analysis of Metcash Food and Grocery. The strengths of Metcash Food and Grocery looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Metcash Food and Grocery Weaknesses
- Highly imitable business modeland limited global presence
- Internal issues between labour and managementis a concern
These were the weaknesses in the Metcash Food and Grocery SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Metcash Food and Grocery Opportunities
- Vast scope of expansionoutside Australia
- Resort to marketing,advertising and promotions to promote the stores
- Foray into online selling format
Above we covered the opportunities in Metcash Food and Grocery SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Metcash Food and Grocery Threats
- Rising global competition
- Rising Inflation
- Labour issues in Australia
The threats in the SWOT Analysis of Metcash Food and Grocery are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Metcash Food and Grocery SWOT analysis.
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About Metcash Food and Grocery
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Metcash Food and Grocery Overview | |
|---|---|
| Parent Company |
Metcash |
| Category |
Food retail |
| Sector | |
| Tagline/ Slogan |
Champion of the Independent Retailer |
| USP |
Champions the interests of the independent grocery, liquor, hardware and automotive parts sectors through its core competencies of buying, merchandising, marketing, brand building, distribution logistics and warehousing |
| Metcash Food and Grocery STP | |
| Segmentation |
Supermarket |
| Target Market |
Independent grocery stores |
| Positioning |
marketing and distribution specialist, supplying dry grocery and fresh foods to independent grocery stores |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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