Metcash Food and Grocery SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Metcash Food and Grocery analyses the brand by its strengths, weaknesses, opportunities & threats. In Metcash Food and Grocery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Metcash Food and Grocery to benchmark its business & performance as compared to the competitors. Metcash Food and Grocery is one of the leading brands in the lifestyle and retail sector.

The table below lists the Metcash Food and Grocery SWOT (Strengths, Weaknesses, Opportunities, Threats), top Metcash Food and Grocery competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Metcash Food and Grocery SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Metcash Food and Grocery Brand Analysis
Parent Company

Metcash

Category

Food retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Champion of the Independent Retailer

USP

Champions the interests of the independent grocery, liquor, hardware and automotive parts sectors through its core competencies of buying, merchandising, marketing, brand building, distribution logistics and warehousing

Metcash Food and Grocery STP
Segment

Supermarket

Target Group

Independent grocery stores

Positioning

marketing and distribution specialist, supplying dry grocery and fresh foods to independent grocery stores

SWOT Analysis of Metcash Food and Grocery
Metcash Food and Grocery Strengths

Below are the Strengths in the SWOT Analysis of Metcash Food and Grocery:

1. comprised of supermarket and convenience divisions supplying to approximately 3,100 independent stores across Australia including

1,300+ IGA branded stores, 700 FoodWorks stores and over 400 Lucky 7 (convenience) stores
2. The business is supported by 6 major distribution centres delivering dry, chilled, frozen, general merchandise and hair/beauty/cosmetics
3.Self owned private label brands
4. Has large economies of scale due to vast distribution network and multi-store formats

Metcash Food and Grocery Weaknesses

Here are the weaknesses in the Metcash Food and Grocery SWOT Analysis:

1.Highly imitable business modeland limited global presence
2.Internal issues between labour and managementis a concern

Metcash Food and Grocery Opportunities

Following are the Opportunities in Metcash Food and Grocery SWOT Analysis:

1.Vast scope of expansion  outside Australia
2.Resort to marketing,advertising and promotions to promote the stores
3.Foray into online selling format

Metcash Food and Grocery Threats

The threats in the SWOT Analysis of Metcash Food and Grocery are as mentioned:

1.Rising global competition
2.Rising Inflation
3.Labour issues in Australia

Metcash Food and Grocery Competition
Metcash Food and Grocery Competitors

Below are the top 4 competitors of Metcash Food and Grocery:

1.Woolworths
2.Safeway
3.Big W

4.Wesfarmers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Metcash Food and Grocery. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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