Published in Lifestyle and Retail category by MBA Skool Team
Hypercity is one of the leading brands in the lifestyle and retail sector. Hypercity SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hypercity:
Leader in the Indian retail sector with prior experience in running retail stores such as Shopper’s stop, Inorbit mall and crossword before establishing Hypercity
Accomplished over 12 Hypercity superstores in India in all major cities such as Mumbai, Hydrabad, Pune, Bangalore etc.
Excellent management team with experience of many years in running retail business
Large economies of scale compared to competitors
Above are the strengths in the SWOT Analysis of Hypercity. The strengths of Hypercity looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Huge infrastructure costs involved in Hyercity projects
Low possibility of success of this store format in lower tier-2 and tier-3 cities
Huge operating costs put an upward pressure on prices
These were the weaknesses in the Hypercity SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expansion in other major cities of India such as Delhi, Lucknow, Chandigarh etc.
Development of its own in-store brands
Massive advertising and brand promotion
Putting sound customer loyalty programmes in place
Above we covered the opportunities in Hypercity SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Increasing competition from other retailers and store formats
Recession in real estate and infrastructure sector
Rising inflation for food and fuel prices
The threats in the SWOT Analysis of Hypercity are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Extremely huge 1,200,000 sq. ft. supermarkets with a myriad of products and services ranging from food & grocery, electronics, furniture to heath etc.
Supermarkets food chains
Price sensitive individuals
Provide an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment for the widest range of products sourced from around the world
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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