SWOT analysis of Hypercity analyses the brand by its strengths, weaknesses, opportunities & threats. In Hypercity SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hypercity to benchmark its business & performance as compared to the competitors. Hypercity is one of the leading brands in the lifestyle and retail sector.
The table below lists the Hypercity SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hypercity competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Hypercity Brand Analysis | |
---|---|
Parent Company |
K Raheja Corporation Group |
Category |
Food Retail |
Sector | |
Tagline/ Slogan |
Big Store. Big Savings |
USP |
Extremely huge 1,200,000 sq. ft. supermarkets with a myriad of products and services ranging from food & grocery, electronics, furniture to heath etc. |
Hypercity STP | |
Segment |
Supermarkets food chains |
Target Group |
Price sensitive individuals |
Positioning |
Provide an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment for the widest range of products sourced from around the world |
SWOT Analysis of Hypercity | |
Hypercity Strengths |
Below are the Strengths in the SWOT Analysis of Hypercity: 1. Leader in the Indian retail sector with prior experience in running retail stores such as Shopper’s stop, Inorbit mall and crossword before establishing Hypercity |
Hypercity Weaknesses |
Here are the weaknesses in the Hypercity SWOT Analysis: 1.Huge infrastructure costs involved in Hyercity projects |
Hypercity Opportunities |
Following are the Opportunities in Hypercity SWOT Analysis: 1.Expansion in other major cities of India such as Delhi, Lucknow, Chandigarh etc. 4. Putting sound customer loyalty programmes in place |
Hypercity Threats |
The threats in the SWOT Analysis of Hypercity are as mentioned: 1.Increasing competition from other retailers and store formats |
Hypercity Competition | |
Hypercity Competitors |
Below are the top 3 competitors of Hypercity: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hypercity. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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