Hypercity SWOT Analysis, Competitors & USP

Hypercity SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hypercity, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hypercity to benchmark its business & performance as compared to the competitors, and make strategic improvements. Hypercity is one of the leading brands in the lifestyle and retail sector.

The article below lists the Hypercity SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hypercity SWOT Analysis:

SWOT Analysis of Hypercity

For Hypercity, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hypercity Strengths

The strengths of Hypercity looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hypercity :

1. Leader in the Indian retail sector with prior experience in running retail stores such as Shopper’s stop, Inorbit mall and crossword before establishing Hypercity
2. Accomplished over 12 Hypercity superstores in India in all major cities such as Mumbai, Hydrabad, Pune, Bangalore etc.
3. Excellent management team with experience of many years in running retail business
4. Large economies of scale compared to competitors

Hypercity Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hypercity SWOT Analysis:

1.Huge infrastructure costs involved in Hyercity projects
2.Low possibility of success of this store format in lower tier-2 and tier-3 cities
3.Huge operating costs put an upward pressure on prices

Hypercity Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hypercity SWOT Analysis:

1.Expansion in other major cities of India such as Delhi, Lucknow, Chandigarh etc.
2.Development of its own in-store brands
3.Massive advertising and brand promotion

4. Putting sound customer loyalty programmes in place

Hypercity Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hypercity are as mentioned:

1.Increasing competition from other retailers and store formats
2.Recession in real estate and infrastructure sector
3.Rising inflation for food and fuel prices

Hypercity Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Hypercity:

1.Carrefour
2.Megamart
3.Tesco

Hence this concludes the Hypercity SWOT analysis.

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About Hypercity

Hypercity Overview
Parent Company	K Raheja Corporation Group
Category	Food Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	Big Store. Big Savings
USP	Extremely huge 1,200,000 sq. ft. supermarkets with a myriad of products and services ranging from food & grocery, electronics, furniture to heath etc.
Hypercity STP
Segmentation	Supermarkets food chains
Target Market	Price sensitive individuals
Positioning	Provide an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment for  the widest range of products sourced from around the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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