Hypercity SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3885

SWOT Analysis of Hypercity with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

K Raheja Corporation Group


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Big Store. Big Savings


Extremely huge 1,200,000 sq. ft. supermarkets with a myriad of products and services ranging from food & grocery, electronics, furniture to heath etc.

Hypercity STP


Supermarkets food chains

Target Group

Price sensitive individuals


Provide an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment for  the widest range of products sourced from around the world

Hypercity SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hypercity :

1. Leader in the Indian retail sector with prior experience in running retail stores such as Shopper’s stop, Inorbit mall and crossword before establishing Hypercity
2. Accomplished over 12 Hypercity superstores in India in all major cities such as Mumbai, Hydrabad, Pune, Bangalore etc.
3. Excellent management team with experience of many years in running retail business
4. Large economies of scale compared to competitors


1.Huge infrastructure costs involved in Hyercity projects
2.Low possibility of success of this store format in lower tier-2 and tier-3 cities
3.Huge operating costs put an upward pressure on prices


1.Expansion in other major cities of India such as Delhi, Lucknow, Chandigarh etc.
2.Development of its own in-store brands
3.Massive advertising and brand promotion

4. Putting sound customer loyalty programmes in place


1.Increasing competition from other retailers and store formats
2.Recession in real estate and infrastructure sector
3.Rising inflation for food and fuel prices

Hypercity Competition


Below are the 3 main Hypercity competitors :


The brandguide table above concludes the Hypercity SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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