Hypercity SWOT Analysis, Competitors & USP

K Raheja Corporation Group

Food Retail

Lifestyle and Retail

Big Store. Big Savings

Extremely huge 1,200,000 sq. ft. supermarkets with a myriad of products and services ranging from food & grocery, electronics, furniture to heath etc.

Supermarkets food chains

Price sensitive individuals

Provide an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment for  the widest range of products sourced from around the world

Below are the Strengths in the SWOT Analysis of Hypercity:

1. Leader in the Indian retail sector with prior experience in running retail stores such as Shopper’s stop, Inorbit mall and crossword before establishing Hypercity
2. Accomplished over 12 Hypercity superstores in India in all major cities such as Mumbai, Hydrabad, Pune, Bangalore etc.
3. Excellent management team with experience of many years in running retail business
4. Large economies of scale compared to competitors

Here are the weaknesses in the Hypercity SWOT Analysis:

1.Huge infrastructure costs involved in Hyercity projects
2.Low possibility of success of this store format in lower tier-2 and tier-3 cities
3.Huge operating costs put an upward pressure on prices

Following are the Opportunities in Hypercity SWOT Analysis:

1.Expansion in other major cities of India such as Delhi, Lucknow, Chandigarh etc.
2.Development of its own in-store brands
3.Massive advertising and brand promotion

4. Putting sound customer loyalty programmes in place

The threats in the SWOT Analysis of Hypercity are as mentioned:

1.Increasing competition from other retailers and store formats
2.Recession in real estate and infrastructure sector
3.Rising inflation for food and fuel prices

Below are the top 3 competitors of Hypercity:

1.Carrefour
2.Megamart
3.Tesco