Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Hypercity analyses the brand by its strengths, weaknesses, opportunities & threats. In Hypercity SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hypercity to benchmark its business & performance as compared to the competitors. Hypercity is one of the leading brands in the lifestyle and retail sector.
The table below lists the Hypercity SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hypercity competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Extremely huge 1,200,000 sq. ft. supermarkets with a myriad of products and services ranging from food & grocery, electronics, furniture to heath etc.
Supermarkets food chains
Price sensitive individuals
Provide an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment for the widest range of products sourced from around the world
SWOT Analysis of Hypercity
Below are the Strengths in the SWOT Analysis of Hypercity:
1. Leader in the Indian retail sector with prior experience in running retail stores such as Shopper’s stop, Inorbit mall and crossword before establishing Hypercity 2. Accomplished over 12 Hypercity superstores in India in all major cities such as Mumbai, Hydrabad, Pune, Bangalore etc. 3. Excellent management team with experience of many years in running retail business 4. Large economies of scale compared to competitors
Here are the weaknesses in the Hypercity SWOT Analysis:
1.Huge infrastructure costs involved in Hyercity projects 2.Low possibility of success of this store format in lower tier-2 and tier-3 cities 3.Huge operating costs put an upward pressure on prices
Following are the Opportunities in Hypercity SWOT Analysis:
1.Expansion in other major cities of India such as Delhi, Lucknow, Chandigarh etc. 2.Development of its own in-store brands 3.Massive advertising and brand promotion
4. Putting sound customer loyalty programmes in place
The threats in the SWOT Analysis of Hypercity are as mentioned:
1.Increasing competition from other retailers and store formats 2.Recession in real estate and infrastructure sector 3.Rising inflation for food and fuel prices
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