Hypercity SWOT Analysis
Here is a detailed SWOT analysis of Hypercity covering strengths, weaknesses, opportunities and threats.
Hypercity Strengths
- Leader in the Indian retail sector with prior experience in running retail stores such as Shopper’s stop, Inorbit mall and crossword before establishing Hypercity
- Accomplished over 12 Hypercity superstores in India in all major cities such as Mumbai, Hydrabad, Pune, Bangalore etc.
- Excellent management team with experience of many years in running retail business
- Large economies of scale compared to competitors
Above are the strengths in the SWOT Analysis of Hypercity. The strengths of Hypercity looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hypercity Weaknesses
- Huge infrastructure costs involved in Hyercity projects
- Low possibility of success of this store format in lower tier-2 and tier-3 cities
- Huge operating costs put an upward pressure on prices
These were the weaknesses in the Hypercity SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hypercity Opportunities
- Expansion in other major cities of India such as Delhi, Lucknow, Chandigarh etc.
- Development of its own in-store brands
- Massive advertising and brand promotion
- Putting sound customer loyalty programmes in place
Above we covered the opportunities in Hypercity SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hypercity Threats
- Increasing competition from other retailers and store formats
- Recession in real estate and infrastructure sector
- Rising inflation for food and fuel prices
The threats in the SWOT Analysis of Hypercity are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hypercity SWOT analysis.
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About Hypercity
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hypercity Overview | |
|---|---|
| Parent Company |
K Raheja Corporation Group |
| Category |
Food Retail |
| Sector | |
| Tagline/ Slogan |
Big Store. Big Savings |
| USP |
Extremely huge 1,200,000 sq. ft. supermarkets with a myriad of products and services ranging from food & grocery, electronics, furniture to heath etc. |
| Hypercity STP | |
| Segmentation |
Supermarkets food chains |
| Target Market |
Price sensitive individuals |
| Positioning |
Provide an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment for the widest range of products sourced from around the world |
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