Hypercity SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Hypercity analyses the brand by its strengths, weaknesses, opportunities & threats. In Hypercity SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hypercity to benchmark its business & performance as compared to the competitors. Hypercity is one of the leading brands in the lifestyle and retail sector.

The table below lists the Hypercity SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hypercity competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Hypercity SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hypercity Brand Analysis
Parent Company

K Raheja Corporation Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Big Store. Big Savings

USP

Extremely huge 1,200,000 sq. ft. supermarkets with a myriad of products and services ranging from food & grocery, electronics, furniture to heath etc.

Hypercity STP
Segment

Supermarkets food chains

Target Group

Price sensitive individuals

Positioning

Provide an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment for  the widest range of products sourced from around the world

SWOT Analysis of Hypercity
Hypercity Strengths

Below are the Strengths in the SWOT Analysis of Hypercity:

1. Leader in the Indian retail sector with prior experience in running retail stores such as Shopper’s stop, Inorbit mall and crossword before establishing Hypercity
2. Accomplished over 12 Hypercity superstores in India in all major cities such as Mumbai, Hydrabad, Pune, Bangalore etc.
3. Excellent management team with experience of many years in running retail business
4. Large economies of scale compared to competitors

Hypercity Weaknesses

Here are the weaknesses in the Hypercity SWOT Analysis:

1.Huge infrastructure costs involved in Hyercity projects
2.Low possibility of success of this store format in lower tier-2 and tier-3 cities
3.Huge operating costs put an upward pressure on prices

Hypercity Opportunities

Following are the Opportunities in Hypercity SWOT Analysis:

1.Expansion in other major cities of India such as Delhi, Lucknow, Chandigarh etc.
2.Development of its own in-store brands
3.Massive advertising and brand promotion

4. Putting sound customer loyalty programmes in place

Hypercity Threats

The threats in the SWOT Analysis of Hypercity are as mentioned:

1.Increasing competition from other retailers and store formats
2.Recession in real estate and infrastructure sector
3.Rising inflation for food and fuel prices

Hypercity Competition
Hypercity Competitors

Below are the top 3 competitors of Hypercity:

1.Carrefour
2.Megamart
3.Tesco


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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