Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Metro AG analyses the brand by its strengths, weaknesses, opportunities & threats. In Metro AG SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Metro AG to benchmark its business & performance as compared to the competitors. Metro AG is one of the leading brands in the lifestyle and retail sector.
The table below lists the Metro AG SWOT (Strengths, Weaknesses, Opportunities, Threats), top Metro AG competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Metro AG SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
A modern shopping experience for all the family needs under one roof
Metro AG STP
Hypermarket and discount store
Middle segment households
Offering a wide array of high quality goods and services at fair prices
SWOT Analysis of Metro AG
Metro AG Strengths
Below are the Strengths in the SWOT Analysis of Metro AG:
1. One of the top five largest retail chain in the world and largest in its home market, Germany 2. Multi-store formats-convenience store, department stores, supermarkets, discount stores etc. 3. Retail operations offered to commercial customers too in the format of cash and carry stores 4. Huge brand equity and successful customer loyalty programmes
Metro AG Weaknesses
Here are the weaknesses in the Metro AG SWOT Analysis:
1.Need of localisation of its stores across different cities and countries puts an additional pressure on operation costs 2.Lower investments made by the retail chain in modernising its IT technology and systems for better automation of business
Metro AG Opportunities
Following are the Opportunities in Metro AG SWOT Analysis:
1.Seek growth through expansion into newer markets 2.Emphaiss on private label growth 3.Widescale advertising, promotions and customer loyalty programmes to increase business and loyal customers
Metro AG Threats
The threats in the SWOT Analysis of Metro AG are as mentioned:
1.Rising labour costs worldwide 2.Threat from unionization of workforce in Germany 3.Precarious economic condition in Euro zone and Americas
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