Metro AG SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Metro AG, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Metro AG to benchmark its business & performance as compared to the competitors, and make strategic improvements. Metro AG is one of the leading brands in the lifestyle and retail sector.
The article below lists the Metro AG SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Metro AG SWOT Analysis:
In this article:
For Metro AG, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Metro AG looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Metro AG :
1. One of the top five largest retail chain in the world and largest in its home market, Germany
2. Multi-store formats-convenience store, department stores, supermarkets, discount stores etc.
3. Retail operations offered to commercial customers too in the format of cash and carry stores
4. Huge brand equity and successful customer loyalty programmes
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Metro AG SWOT Analysis:
1.Need of localisation of its stores across different cities and countries puts an additional pressure on operation costs
2.Lower investments made by the retail chain in modernising its IT technology and systems for better automation of business
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Metro AG SWOT Analysis:
1.Seek growth through expansion into newer markets
2.Emphaiss on private label growth
3.Widescale advertising, promotions and customer loyalty programmes to increase business and loyal customers
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Metro AG are as mentioned:
1.Rising labour costs worldwide
2.Threat from unionization of workforce in Germany
3.Precarious economic condition in Euro zone and Americas
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Metro AG:
Hence this concludes the Metro AG SWOT analysis.
Continue reading more about the brand/company.
Metro AG, Germany
Made to Trade
A modern shopping experience for all the family needs under one roof
|Metro AG STP|
Hypermarket and discount store
Middle segment households
Offering a wide array of high quality goods and services at fair prices
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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