Lawson SWOT Analysis, Competitors & USP
SWOT analysis of Lawson analyses the brand by its strengths, weaknesses, opportunities & threats. In Lawson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lawson to benchmark its business & performance as compared to the competitors. Lawson is one of the leading brands in the lifestyle and retail sector.
The table below lists the Lawson SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lawson competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Lawson | |
| Parent Company |
Lawson Holdings |
|---|---|
| Category |
Food Retail |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
High quality products and high shopping experience to its customers |
| Lawson STP | |
| Segment |
Upper middle and upper class urban households |
| Target Group |
Individuals who prefer shopping under one roof |
| Positioning |
Providing multi-brand, convenient shopping experience with high quality, premium products |
| SWOT Analysis of Lawson | |
| Lawson Strengths |
Below are the Strengths in the SWOT Analysis of Lawson: 1. One of the largest retailer in Japan with over 2000+ stores 4.Provides in-store value-added services such as financial services, credit etc. |
| Lawson Weaknesses |
Here are the weaknesses in the Lawson SWOT Analysis: 1. Limited presence across geographies |
| Lawson Opportunities |
Following are the Opportunities in Lawson SWOT Analysis: 1.Retail sector is on a growth |
| Lawson Threats |
The threats in the SWOT Analysis of Lawson are as mentioned: 1.Rising costs of labour, fuel, food products etc. |
| Lawson Competition | |
| Lawson Competitors |
Below are the top 2 competitors of Lawson: 1. 7- Eleven 2. TESCO |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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