Lawson SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Lawson analyses the brand by its strengths, weaknesses, opportunities & threats. In Lawson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lawson to benchmark its business & performance as compared to the competitors. Lawson is one of the leading brands in the lifestyle and retail sector.

The table below lists the Lawson SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lawson competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lawson SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Lawson Holdings


Food Retail


Lifestyle and Retail

Tagline/ Slogan



High quality products and high shopping experience to its customers

Lawson STP

Upper middle and upper class urban households

Target Group

Individuals who prefer shopping under one roof


Providing multi-brand, convenient shopping experience with high quality, premium products

SWOT Analysis of Lawson
Lawson Strengths

Below are the Strengths in the SWOT Analysis of Lawson:

1. One of the largest retailer in Japan with over 2000+ stores
2. Also operates in Multi-store formats such as Hypermarket, supermarket, malls and department stores
3. Wide assortment of goods and services such as food, lifestyle, retail, home improvement, electronics etc.

4.Provides in-store value-added services such as financial services, credit etc.

Lawson Weaknesses

Here are the weaknesses in the Lawson SWOT Analysis:

1. Limited presence across geographies
2. Lack of push given to private label

Lawson Opportunities

Following are the Opportunities in Lawson SWOT Analysis:

1.Retail sector is on a growth
2.Scope for global expansion
3.Expansion through private labels,  with acquisitions and diversification in other lifestyle product categories

Lawson Threats

The threats in the SWOT Analysis of Lawson are as mentioned:

1.Rising costs of labour, fuel, food products etc.
2.Intensification of competition from other retail chains
3.Recessionary Japanese and Global Economy

Lawson Competition
Lawson Competitors

Below are the top 2 competitors of Lawson:

1. 7- Eleven


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lawson. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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