Lawson SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Lawson SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lawson, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lawson to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lawson is one of the leading brands in the lifestyle and retail sector.

The article below lists the Lawson SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lawson SWOT Analysis:

SWOT Analysis of Lawson

For Lawson, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lawson Strengths

The strengths of Lawson looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lawson :

1. One of the largest retailer in Japan with over 2000+ stores
2. Also operates in Multi-store formats such as Hypermarket, supermarket, malls and department stores
3. Wide assortment of goods and services such as food, lifestyle, retail, home improvement, electronics etc.

4.Provides in-store value-added services such as financial services, credit etc.

Lawson Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lawson SWOT Analysis:

1. Limited presence across geographies
2. Lack of push given to private label

Lawson Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lawson SWOT Analysis:

1.Retail sector is on a growth
2.Scope for global expansion
3.Expansion through private labels,  with acquisitions and diversification in other lifestyle product categories

Lawson Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lawson are as mentioned:

1.Rising costs of labour, fuel, food products etc.
2.Intensification of competition from other retail chains
3.Recessionary Japanese and Global Economy

Lawson Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Lawson:

1. 7- Eleven


Hence this concludes the Lawson SWOT analysis.

Continue reading more about the brand/company.

About Lawson


Parent Company

Lawson Holdings


Food Retail


Lifestyle and Retail

Tagline/ Slogan



High quality products and high shopping experience to its customers

Lawson STP

Upper middle and upper class urban households

Target Market

Individuals who prefer shopping under one roof


Providing multi-brand, convenient shopping experience with high quality, premium products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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