Published in Lifestyle and Retail category by MBA Skool Team
Lawson is one of the leading brands in the lifestyle and retail sector. Lawson SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lawson:
One of the largest retailer in Japan with over 2000+ stores
Also operates in Multi-store formats such as Hypermarket, supermarket, malls and department stores
Wide assortment of goods and services such as food, lifestyle, retail, home improvement, electronics etc.
Provides in-store value-added services such as financial services, credit etc.
Above are the strengths in the SWOT Analysis of Lawson. The strengths of Lawson looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited presence across geographies
Lack of push given to private label
These were the weaknesses in the Lawson SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Retail sector is on a growth
Scope for global expansion
Expansion through private labels, with acquisitions and diversification in other lifestyle product categories
Above we covered the opportunities in Lawson SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Rising costs of labour, fuel, food products etc.
Intensification of competition from other retail chains
Recessionary Japanese and Global Economy
The threats in the SWOT Analysis of Lawson are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
High quality products and high shopping experience to its customers
Upper middle and upper class urban households
Individuals who prefer shopping under one roof
Providing multi-brand, convenient shopping experience with high quality, premium products
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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