Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Space.NK analyses the brand by its strengths, weaknesses, opportunities & threats. In Space.NK SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Space.NK to benchmark its business & performance as compared to the competitors. Space.NK is one of the leading brands in the lifestyle and retail sector.
The table below lists the Space.NK SWOT (Strengths, Weaknesses, Opportunities, Threats), top Space.NK competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
An edited selection of the world’s best beauty products
Portfolio of top beauty brands
Men and women interested in the latest trends
Upper middle class and upper class
Highest quality cosmetics
SWOT Analysis of Space.NK
Below are the Strengths in the SWOT Analysis of Space.NK:
1. N.Dulge - customer loyalty program 2. Over 60 stores across UK and 20+ stores in USA 3. Set of brands hard to find outside Space.NK
4. Has a range of products including perfumes, cosmetics, candles and some accessories
5. Multi-brand retail outlets ensures all brands under one roof
Here are the weaknesses in the Space.NK SWOT Analysis:
1. Presence only in UK and US as compared to other cosmetic stores means limited market share 2. Once boasted a set of rare brands which have now become common 3. Occasional non-availability of certain offerings due to stock outs
Following are the Opportunities in Space.NK SWOT Analysis:
1. Tap the Europe mainland market and emerging economies 2. Increase presence in more cities across US 3. Improve the store experience with beauty consultant or hair stylist
The threats in the SWOT Analysis of Space.NK are as mentioned:
1. Similar brands available at supermarkets and hypermarkets 2. Brands offered are no longer niche 3. A number of beauty saloon chains have cropped up over the last 10 years
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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