SWOT Analysis of Neal's Yard Remedies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Neal's Yard Remedies |
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Parent Company |
Neal's Yard Remedies |
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Category |
Retail |
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Sector |
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Tagline/ Slogan |
Organic Natural Health and Beauty, We believe in safe cosmetics |
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USP |
Natural remedies for skin and body care and against synthetic chemical approach |
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Neal's Yard Remedies STP |
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Segment |
Men and Women |
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Target Group |
Men and women with beauty as a priority |
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Positioning |
Safe cosmetics to improve health and wellbeing |
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Neal's Yard Remedies SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Neal's Yard Remedies. Strengths are: 1. Wide range of products in natural and organic skin care category through over 40 stores 2. Being a small company they are able to pay attention to details and make things right 3. First beauty brands in the UK to be certified by the Soil Association for non-food products 4. Products are free from any harmful contents for the skin 5. The best quality organic ingredients are used 6. Because of organic chemicals used in the products, the volume of pollutants released in the environment is less 7. Products are manufactured in eco factories and also packaging is recyclable, taking the target audience into consideration |
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Weaknesses |
Here are the weaknesses of Neal's Yard Remedies : 1. The products are more costly as compared to other synthetic products 2. Availability of the products in the store is an issue mainly because of the constant supply of organic raw materials required to produce them |
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Opportunities |
Following are the Opportunities of Neal's Yard Remedies : 1. Rapid growth in organic beauty market 2. Targeting men as well as women in all age groups |
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Threats |
The threats of Neal's Yard Remedies are as mentioned : 1. Availability of cheaper products from other brands in the market 2. High price of the products limit the potential customers 3. Economic fluctuations can affect business operations |
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Neal's Yard Remedies Competition |
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Competitors |
Below are the 3 main Neal's Yard Remedies competitors : 1. Olay 2. Lakme 3. Revlon |
The brandguide table above concludes the Neal's Yard Remedies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Neal's Yard Remedies. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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