Neal's Yard Remedies SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6259

SWOT analysis of Neal's Yard Remedies analyses the brand/company with its strengths, weaknesses, opportunities & threats. Neal's Yard Remedies is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Neal's Yard Remedies competitors and elaborates Neal's Yard Remedies segmentation, targeting, positioning & USP.

Neal's Yard Remedies

Parent Company

Neal's Yard Remedies




Lifestyle and Retail

Tagline/ Slogan

Organic Natural Health and Beauty, We believe in safe cosmetics


Natural remedies for skin and body care and against synthetic chemical approach

Neal's Yard Remedies STP


Men and Women

Target Group

Men and women with beauty as a priority


Safe cosmetics to improve health and wellbeing

Neal's Yard Remedies SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Neal's Yard Remedies. Strengths are:

1. Wide range of products in natural and organic skin care category through over 40 stores

2. Being a small company they are able to pay attention to details and make things right

3. First beauty brands in the UK to be certified by the Soil Association for non-food products

4. Products are free from any harmful contents for the skin

5. The best quality organic ingredients are used

6. Because of organic chemicals used in the products, the volume of pollutants released in the environment is less

7. Products are manufactured in eco factories and also packaging is recyclable, taking the target audience into consideration


Here are the weaknesses in the Neal's Yard Remedies SWOT Analysis:

1. The products are more costly as compared to other synthetic products

2. Availability of the products in the store is an issue mainly because of the constant supply of organic raw materials required to produce them


Following are the Opportunities in Neal's Yard Remedies SWOT Analysis:

1. Rapid growth in organic beauty market

2. Targeting men as well as women in all age groups


The threats in the SWOT Analysis of Neal's Yard Remedies are as mentioned:

1. Availability of cheaper products from other brands in the market

2. High price of the products limit the potential customers

3. Economic fluctuations can affect business operations

Neal's Yard Remedies Competition


Below are the top 3 Neal's Yard Remedies competitors:

1. Olay

2. Lakme

3. Revlon

The brandguide table above concludes the Neal's Yard Remedies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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