Neal's Yard Remedies SWOT Analysis, Competitors & USP
SWOT analysis of Neal's Yard Remedies analyses the brand by its strengths, weaknesses, opportunities & threats. In Neal's Yard Remedies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Neal's Yard Remedies to benchmark its business & performance as compared to the competitors. Neal's Yard Remedies is one of the leading brands in the lifestyle and retail sector.
The table below lists the Neal's Yard Remedies SWOT (Strengths, Weaknesses, Opportunities, Threats), top Neal's Yard Remedies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Neal's Yard Remedies Brand Analysis | |
|---|---|
| Parent Company |
Neal's Yard Remedies |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Organic Natural Health and Beauty, We believe in safe cosmetics |
| USP |
Natural remedies for skin and body care and against synthetic chemical approach |
| Neal's Yard Remedies STP | |
| Segment |
Men and Women |
| Target Group |
Men and women with beauty as a priority |
| Positioning |
Safe cosmetics to improve health and wellbeing |
| SWOT Analysis of Neal's Yard Remedies | |
| Neal's Yard Remedies Strengths |
Below are the Strengths in the SWOT Analysis of Neal's Yard Remedies: 1. Wide range of products in natural and organic skin care category through over 40 stores 2. Being a small company they are able to pay attention to details and make things right 3. First beauty brands in the UK to be certified by the Soil Association for non-food products 4. Products are free from any harmful contents for the skin 5. The best quality organic ingredients are used 6. Because of organic chemicals used in the products, the volume of pollutants released in the environment is less 7. Products are manufactured in eco factories and also packaging is recyclable, taking the target audience into consideration |
| Neal's Yard Remedies Weaknesses |
Here are the weaknesses in the Neal's Yard Remedies SWOT Analysis: 1. The products are more costly as compared to other synthetic products 2. Availability of the products in the store is an issue mainly because of the constant supply of organic raw materials required to produce them |
| Neal's Yard Remedies Opportunities |
Following are the Opportunities in Neal's Yard Remedies SWOT Analysis: 1. Rapid growth in organic beauty market 2. Targeting men as well as women in all age groups |
| Neal's Yard Remedies Threats |
The threats in the SWOT Analysis of Neal's Yard Remedies are as mentioned: 1. Availability of cheaper products from other brands in the market 2. High price of the products limit the potential customers 3. Economic fluctuations can affect business operations |
| Neal's Yard Remedies Competition | |
| Neal's Yard Remedies Competitors |
Below are the top 3 competitors of Neal's Yard Remedies: 1. Olay 2. Lakme 3. Revlon |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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