Neal's Yard Remedies SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Neal's Yard Remedies analyses the brand by its strengths, weaknesses, opportunities & threats. In Neal's Yard Remedies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Neal's Yard Remedies to benchmark its business & performance as compared to the competitors. Neal's Yard Remedies is one of the leading brands in the lifestyle and retail sector.

The article below lists the Neal's Yard Remedies SWOT (Strengths, Weaknesses, Opportunities, Threats), top Neal's Yard Remedies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Neal's Yard Remedies

Neal's Yard Remedies Overview
Parent Company

Neal's Yard Remedies

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Organic Natural Health and Beauty, We believe in safe cosmetics

USP

Natural remedies for skin and body care and against synthetic chemical approach

Neal's Yard Remedies STP
Segmentation

Men and Women

Target Market

Men and women with beauty as a priority

Positioning

Safe cosmetics to improve health and wellbeing

SWOT Analysis of Neal's Yard Remedies

For Neal's Yard Remedies, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Neal's Yard Remedies SWOT Analysis:

Neal's Yard Remedies Strengths

The strengths of Neal's Yard Remedies looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Neal's Yard Remedies :

1. Wide range of products in natural and organic skin care category through over 40 stores

2. Being a small company they are able to pay attention to details and make things right

3. First beauty brands in the UK to be certified by the Soil Association for non-food products

4. Products are free from any harmful contents for the skin

5. The best quality organic ingredients are used

6. Because of organic chemicals used in the products, the volume of pollutants released in the environment is less

7. Products are manufactured in eco factories and also packaging is recyclable, taking the target audience into consideration

Neal's Yard Remedies Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Neal's Yard Remedies SWOT Analysis:

1. The products are more costly as compared to other synthetic products

2. Availability of the products in the store is an issue mainly because of the constant supply of organic raw materials required to produce them


Neal's Yard Remedies Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Neal's Yard Remedies SWOT Analysis:

1. Rapid growth in organic beauty market

2. Targeting men as well as women in all age groups


Neal's Yard Remedies Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Neal's Yard Remedies are as mentioned:

1. Availability of cheaper products from other brands in the market

2. High price of the products limit the potential customers

3. Economic fluctuations can affect business operations

Neal's Yard Remedies Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Neal's Yard Remedies:

1. Olay

2. Lakme

3. Revlon


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Neal's Yard Remedies. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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