Neal's Yard Remedies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Neal's Yard Remedies analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Neal's Yard Remedies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Neal's Yard Remedies to benchmark its business & performance as compared to the competitors and industry. As of 2020, Neal's Yard Remedies is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Neal's Yard Remedies competitors and includes Neal's Yard Remedies target market, segmentation, positioning & Unique Selling Proposition (USP).

Neal's Yard Remedies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Neal's Yard Remedies Brand Analysis
Parent Company

Neal's Yard Remedies

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Organic Natural Health and Beauty, We believe in safe cosmetics

USP

Natural remedies for skin and body care and against synthetic chemical approach

Neal's Yard Remedies STP
Neal's Yard Remedies Segmentation

Men and Women

Neal's Yard Remedies Target Market

Men and women with beauty as a priority

Neal's Yard Remedies Positioning

Safe cosmetics to improve health and wellbeing

Neal's Yard Remedies SWOT Analysis
Neal's Yard Remedies Strengths

Below are the Strengths in the SWOT Analysis of Neal's Yard Remedies:

1. Wide range of products in natural and organic skin care category through over 40 stores

2. Being a small company they are able to pay attention to details and make things right

3. First beauty brands in the UK to be certified by the Soil Association for non-food products

4. Products are free from any harmful contents for the skin

5. The best quality organic ingredients are used

6. Because of organic chemicals used in the products, the volume of pollutants released in the environment is less

7. Products are manufactured in eco factories and also packaging is recyclable, taking the target audience into consideration

Neal's Yard Remedies Weaknesses

Here are the weaknesses in the Neal's Yard Remedies SWOT Analysis:

1. The products are more costly as compared to other synthetic products

2. Availability of the products in the store is an issue mainly because of the constant supply of organic raw materials required to produce them

Neal's Yard Remedies Opportunities

Following are the Opportunities in Neal's Yard Remedies SWOT Analysis:

1. Rapid growth in organic beauty market

2. Targeting men as well as women in all age groups

Neal's Yard Remedies Threats

The threats in the SWOT Analysis of Neal's Yard Remedies are as mentioned:

1. Availability of cheaper products from other brands in the market

2. High price of the products limit the potential customers

3. Economic fluctuations can affect business operations

Neal's Yard Remedies Competition
Competitors

Below are the top 3 Neal's Yard Remedies competitors:

1. Olay

2. Lakme

3. Revlon


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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