Neal's Yard Remedies SWOT Analysis, Competitors & USP

Neal's Yard Remedies

Parent Company

Neal's Yard Remedies

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Organic Natural Health and Beauty, We believe in safe cosmetics

USP

Natural remedies for skin and body care and against synthetic chemical approach

Neal's Yard Remedies STP

Segment

Men and Women

Target Group

Men and women with beauty as a priority

Positioning

Safe cosmetics to improve health and wellbeing

Neal's Yard Remedies SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Neal's Yard Remedies :

1. Wide range of products in natural and organic skin care category through over 40 stores

2. Being a small company they are able to pay attention to details and make things right

3. First beauty brands in the UK to be certified by the Soil Association for non-food products

4. Products are free from any harmful contents for the skin

5. The best quality organic ingredients are used

6. Because of organic chemicals used in the products, the volume of pollutants released in the environment is less

7. Products are manufactured in eco factories and also packaging is recyclable, taking the target audience into consideration

Weaknesses

1. The products are more costly as compared to other synthetic products

2. Availability of the products in the store is an issue mainly because of the constant supply of organic raw materials required to produce them

Opportunities

1. Rapid growth in organic beauty market

2. Targeting men as well as women in all age groups

Threats

1. Availability of cheaper products from other brands in the market

2. High price of the products limit the potential customers

3. Economic fluctuations can affect business operations

Neal's Yard Remedies Competition

Competitors

Below are the 3 main Neal's Yard Remedies competitors :

1. Olay

2. Lakme

3. Revlon