Published in Lifestyle and Retail category by MBA Skool Team
Neal's Yard Remedies is one of the leading brands in the lifestyle and retail sector. Neal's Yard Remedies SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Neal's Yard Remedies:
Wide range of products in natural and organic skin care category through over 40 stores
Being a small company they are able to pay attention to details and make things right
First beauty brands in the UK to be certified by the Soil Association for non-food products
Products are free from any harmful contents for the skin
The best quality organic ingredients are used
Because of organic chemicals used in the products, the volume of pollutants released in the environment is less
Products are manufactured in eco factories and also packaging is recyclable, taking the target audience into consideration
Above are the strengths in the SWOT Analysis of Neal's Yard Remedies. The strengths of Neal's Yard Remedies looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Neal's Yard Remedies Weaknesses
The products are more costly as compared to other synthetic products
Availability of the products in the store is an issue mainly because of the constant supply of organic raw materials required to produce them
These were the weaknesses in the Neal's Yard Remedies SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Neal's Yard Remedies Opportunities
Rapid growth in organic beauty market
Targeting men as well as women in all age groups
Above we covered the opportunities in Neal's Yard Remedies SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Neal's Yard Remedies Threats
Availability of cheaper products from other brands in the market
High price of the products limit the potential customers
Economic fluctuations can affect business operations
The threats in the SWOT Analysis of Neal's Yard Remedies are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Organic Natural Health and Beauty, We believe in safe cosmetics
Natural remedies for skin and body care and against synthetic chemical approach
Neal's Yard Remedies STP
Men and Women
Men and women with beauty as a priority
Safe cosmetics to improve health and wellbeing
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