Neal's Yard Remedies SWOT Analysis
Here is a detailed SWOT analysis of Neal's Yard Remedies covering strengths, weaknesses, opportunities and threats.
Neal's Yard Remedies Strengths
- Wide range of products in natural and organic skin care category through over 40 stores
- Being a small company they are able to pay attention to details and make things right
- First beauty brands in the UK to be certified by the Soil Association for non-food products
- Products are free from any harmful contents for the skin
- The best quality organic ingredients are used
- Because of organic chemicals used in the products, the volume of pollutants released in the environment is less
- Products are manufactured in eco factories and also packaging is recyclable, taking the target audience into consideration
Above are the strengths in the SWOT Analysis of Neal's Yard Remedies. The strengths of Neal's Yard Remedies looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Neal's Yard Remedies Weaknesses
- The products are more costly as compared to other synthetic products
- Availability of the products in the store is an issue mainly because of the constant supply of organic raw materials required to produce them
These were the weaknesses in the Neal's Yard Remedies SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Neal's Yard Remedies Opportunities
- Rapid growth in organic beauty market
- Targeting men as well as women in all age groups
Above we covered the opportunities in Neal's Yard Remedies SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Neal's Yard Remedies Threats
- Availability of cheaper products from other brands in the market
- High price of the products limit the potential customers
- Economic fluctuations can affect business operations
The threats in the SWOT Analysis of Neal's Yard Remedies are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Neal's Yard Remedies SWOT analysis.
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About Neal's Yard Remedies
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Neal's Yard Remedies Overview | |
|---|---|
| Parent Company |
Neal's Yard Remedies |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Organic Natural Health and Beauty, We believe in safe cosmetics |
| USP |
Natural remedies for skin and body care and against synthetic chemical approach |
| Neal's Yard Remedies STP | |
| Segmentation |
Men and Women |
| Target Market |
Men and women with beauty as a priority |
| Positioning |
Safe cosmetics to improve health and wellbeing |
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