Neal's Yard Remedies SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4540

SWOT Analysis of Neal's Yard Remedies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Neal's Yard Remedies

Parent Company

Neal's Yard Remedies




Natural /Organic Skin and body care products

Tagline/ Slogan

Organic Natural Health and Beauty, We believe in safe cosmetics


Natural remedies for skin and body care and against synthetic chemical approach



Men and Women

Target Group

Men and women with beauty as a priority


Safe cosmetics to improve health and wellbeing

SWOT Analysis


1. Wide range of products in natural and organic skin care category through over 40 stores

2. Being a small company they are able to pay attention to details and make things right

3. First beauty brands in the UK to be certified by the Soil Association for non-food products

4. Products are free from any harmful contents for the skin

5. The best quality organic ingredients are used

6. Because of organic chemicals used in the products, the volume of pollutants released in the environment is less

7. Products are manufactured in eco factories and also packaging is recyclable, taking the target audience into consideration


1. The products are more costly as compared to other synthetic products

2. Availability of the products in the store is an issue mainly because of the constant supply of organic raw materials required to produce them


1. Rapid growth in organic beauty market

2. Targeting men as well as women in all age groups


1. Availability of cheaper products from other brands in the market

2. High price of the products limit the potential customers

3. Economic fluctuations can affect business operations



1. Olay

2. Lakme

3. Revlon

The table above concludes the Neal's Yard Remedies SWOT analysis along with its marketing and brand parameters.


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