The Entertainer SWOT Analysis
Here is a detailed SWOT analysis of The Entertainer covering strengths, weaknesses, opportunities and threats.
The Entertainer Strengths
- Biggest independent toy shop in UK
- Phenomenal growth at an average of about one store per month
- Many years of retail industry experience
- Experts in toy making
- Fair prices and excellent customer service
- Best online toy retailer for two consecutive years
- Wide variety of products stocked in the shop as well as available online
Above are the strengths in the SWOT Analysis of The Entertainer. The strengths of The Entertainer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Entertainer Weaknesses
- The store is always closed on Sunday hence lose busy customers
- Sells toys that comply with the Christianity hence popular toys such as Harry Potter’s are not sold
- Toy machine guns are not stocked although toy firearms of other kinds are sold
These were the weaknesses in the The Entertainer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Entertainer Opportunities
- Expansion plans in new geographical locations
- Growth in ecommerce industry
- Incorporating new technology in distribution and supply chain
Above we covered the opportunities in The Entertainer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Entertainer Threats
- Changing trend in children’s choice for toys
- Supermarkets and Departmental stores also acts as competitors
- Online trading by Amazon
The threats in the SWOT Analysis of The Entertainer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the The Entertainer SWOT analysis.
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About The Entertainer
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| The Entertainer Overview | |
|---|---|
| Parent Company |
The Entertainer Ltd. |
| Category |
Toys |
| Sector | |
| Tagline/ Slogan |
Mad about Toys |
| USP |
Fair price and excellent customer service |
| The Entertainer STP | |
| Segmentation |
Individuals of all age groups |
| Target Market |
Households with kids |
| Positioning |
Experts in kid’s toys |
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