The Entertainer SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of The Entertainer covering strengths, weaknesses, opportunities and threats.

The Entertainer Strengths

  1. Biggest independent toy shop in UK
  2. Phenomenal growth at an average of about one store per month
  3. Many years of retail industry experience
  4. Experts in toy making
  5. Fair prices and excellent customer service
  6. Best online toy retailer for two consecutive years
  7. Wide variety of products stocked in the shop as well as available online

Above are the strengths in the SWOT Analysis of The Entertainer. The strengths of The Entertainer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

The Entertainer Weaknesses

  1. The store is always closed on Sunday hence lose busy customers
  2. Sells toys that comply with the Christianity hence popular toys such as Harry Potter’s are not sold
  3. Toy machine guns are not stocked although toy firearms of other kinds are sold

These were the weaknesses in the The Entertainer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

The Entertainer Opportunities

  1. Expansion plans in new geographical locations
  2. Growth in ecommerce industry
  3. Incorporating new technology in distribution and supply chain

Above we covered the opportunities in The Entertainer SWOT Analysis. The opportunities for any brand can include prospects of future growth.

The Entertainer Threats

  1. Changing trend in children’s choice for toys
  2. Supermarkets and Departmental stores also acts as competitors
  3. Online trading by Amazon

The threats in the SWOT Analysis of The Entertainer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the The Entertainer SWOT analysis.

Continue reading more about the brand/company.

About The Entertainer

The table below gives the brand overview along with its target market, segmentation, positioning & USP

The Entertainer Overview
Parent Company

The Entertainer Ltd.

Category

Toys

Sector

Lifestyle and Retail

Tagline/ Slogan

Mad about Toys

USP

Fair price and excellent customer service

The Entertainer STP
Segmentation

Individuals of all age groups

Target Market

Households with kids

Positioning

Experts in kid’s toys

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to The Entertainer. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin