Published in Lifestyle and Retail category by MBA Skool Team
The Entertainer is one of the leading brands in the lifestyle and retail sector. The Entertainer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of The Entertainer:
Phenomenal growth at an average of about one store per month
Many years of retail industry experience
Experts in toy making
Fair prices and excellent customer service
Best online toy retailer for two consecutive years
Wide variety of products stocked in the shop as well as available online
Above are the strengths in the SWOT Analysis of The Entertainer. The strengths of The Entertainer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Entertainer Weaknesses
The store is always closed on Sunday hence lose busy customers
Sells toys that comply with the Christianity hence popular toys such as Harry Potter’s are not sold
Toy machine guns are not stocked although toy firearms of other kinds are sold
These were the weaknesses in the The Entertainer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Entertainer Opportunities
Expansion plans in new geographical locations
Growth in ecommerce industry
Incorporating new technology in distribution and supply chain
Above we covered the opportunities in The Entertainer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Entertainer Threats
Changing trend in children’s choice for toys
Supermarkets and Departmental stores also acts as competitors
Online trading by Amazon
The threats in the SWOT Analysis of The Entertainer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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