The Entertainer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2770

SWOT Analysis of The Entertainer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Entertainer

Parent Company

The Entertainer Ltd.





Tagline/ Slogan

Mad about Toys


Fair price and excellent customer service



Individuals of all age groups

Target Group

Households with kids


Experts in kid’s toys

SWOT Analysis


1. Biggest independent toy shop in UK
2. Phenomenal growth at an average of about one store per month
3. Many years of retail industry experience
4. Experts in toy making

5. Fair prices and excellent customer service

6. Best online toy retailer for two consecutive years

7. Wide variety of products stocked in the shop as well as available online


1.  The store is always closed on Sunday hence lose busy customers
2.  Sells toys that comply with the Christianity hence popular toys such as Harry Potter’s are not sold
3. Toy machine guns are not stocked although toy firearms of other kinds are sold


1.  Expansion plans in new geographical locations
2.  Growth in ecommerce industry
3.  Incorporating new technology in distribution and supply chain


1.  Changing trend in children’s choice for toys
2.  Supermarkets and Departmental stores also acts as competitors
3.  Online trading by Amazon



1. Hamleys
2. Early Learning Centre
3. Toys R Us


The table above concludes the The Entertainer SWOT analysis along with its marketing and brand parameters.


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