Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of The Entertainer analyses the brand by its strengths, weaknesses, opportunities & threats. In The Entertainer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like The Entertainer to benchmark its business & performance as compared to the competitors. The Entertainer is one of the leading brands in the lifestyle and retail sector.
The table below lists the The Entertainer SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Entertainer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of The Entertainer:
1. Biggest independent toy shop in UK 2. Phenomenal growth at an average of about one store per month 3. Many years of retail industry experience 4. Experts in toy making
5. Fair prices and excellent customer service
6. Best online toy retailer for two consecutive years
7. Wide variety of products stocked in the shop as well as available online
The Entertainer Weaknesses
Here are the weaknesses in the The Entertainer SWOT Analysis:
1. The store is always closed on Sunday hence lose busy customers 2. Sells toys that comply with the Christianity hence popular toys such as Harry Potter’s are not sold 3. Toy machine guns are not stocked although toy firearms of other kinds are sold
The Entertainer Opportunities
Following are the Opportunities in The Entertainer SWOT Analysis:
1. Expansion plans in new geographical locations 2. Growth in ecommerce industry 3. Incorporating new technology in distribution and supply chain
The Entertainer Threats
The threats in the SWOT Analysis of The Entertainer are as mentioned:
1. Changing trend in children’s choice for toys 2. Supermarkets and Departmental stores also acts as competitors 3. Online trading by Amazon
The Entertainer Competition
The Entertainer Competitors
Below are the top 3 competitors of The Entertainer:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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