The Entertainer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of The Entertainer analyses the brand by its strengths, weaknesses, opportunities & threats. In The Entertainer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Entertainer to benchmark its business & performance as compared to the competitors. The Entertainer is one of the leading brands in the lifestyle and retail sector.

The table below lists the The Entertainer SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Entertainer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

The Entertainer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The Entertainer Brand Analysis
Parent Company

The Entertainer Ltd.




Lifestyle and Retail

Tagline/ Slogan

Mad about Toys


Fair price and excellent customer service

The Entertainer STP

Individuals of all age groups

Target Group

Households with kids


Experts in kid’s toys

SWOT Analysis of The Entertainer
The Entertainer Strengths

Below are the Strengths in the SWOT Analysis of The Entertainer:

1. Biggest independent toy shop in UK
2. Phenomenal growth at an average of about one store per month
3. Many years of retail industry experience
4. Experts in toy making

5. Fair prices and excellent customer service

6. Best online toy retailer for two consecutive years

7. Wide variety of products stocked in the shop as well as available online

The Entertainer Weaknesses

Here are the weaknesses in the The Entertainer SWOT Analysis:

1.  The store is always closed on Sunday hence lose busy customers
2.  Sells toys that comply with the Christianity hence popular toys such as Harry Potter’s are not sold
3. Toy machine guns are not stocked although toy firearms of other kinds are sold

The Entertainer Opportunities

Following are the Opportunities in The Entertainer SWOT Analysis:

1.  Expansion plans in new geographical locations
2.  Growth in ecommerce industry
3.  Incorporating new technology in distribution and supply chain

The Entertainer Threats

The threats in the SWOT Analysis of The Entertainer are as mentioned:

1.  Changing trend in children’s choice for toys
2.  Supermarkets and Departmental stores also acts as competitors
3.  Online trading by Amazon

The Entertainer Competition
The Entertainer Competitors

Below are the top 3 competitors of The Entertainer:

1. Hamleys
2. Early Learning Centre
3. Toys R Us


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Entertainer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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