SWOT Analysis of Acme Fresh Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Acme Fresh Market |
|
Parent Company |
Acme |
Category |
Grocery |
Sector |
|
Tagline/ Slogan |
Feeding families of our community for over 120 years |
USP |
Grocery needs satisfied at fair prices |
Acme Fresh Market STP |
|
Segment |
Food & grocery requirements of people |
Target Group |
Middle class people |
Positioning |
Grocery needs satisfied at fair prices |
Acme Fresh Market SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Acme Fresh Market : 1. A chain of 15+ stores spread at various locations 4. Saving cards, fuel rewards etc are some customer loyalty programs 5. Products available include Grocery, Pharmacy, Dairy, Frozen, Organic, Produce, Deli, Meat, Bakery, Floral, General merchandise |
Weaknesses |
1. Geographicaly present at only a few limited destinations 3. Not seen as an international brand |
Opportunities |
1. Mobile shopping is a good method to engage more customers 2. Coming up with stores which are large in size than most of the existing general merchandize stores would give the feeling that these stores would offer more vaireties. |
Threats |
1. Threats from established players like Walmart, Kmart etc. |
Acme Fresh Market Competition |
|
Competitors |
Below are the 5 main Acme Fresh Market competitors : 1. Carrefour 2. Walmart 3. Tesco 4. Kroger |
The brandguide table above concludes the Acme Fresh Market SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Acme Fresh Market. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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