Acme Fresh Market SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Acme Fresh Market analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Acme Fresh Market SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Acme Fresh Market to benchmark its business & performance as compared to the competitors and industry. As of 2020, Acme Fresh Market is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Acme Fresh Market competitors and includes Acme Fresh Market target market, segmentation, positioning & Unique Selling Proposition (USP).

Acme Fresh Market SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Acme Fresh Market Brand Analysis
Parent Company

Acme

Category

Grocery

Sector

Lifestyle and Retail

Tagline/ Slogan

Feeding families of our community for over 120 years

USP

Grocery needs satisfied at fair prices

Acme Fresh Market STP
Acme Fresh Market Segmentation

Food & grocery requirements of people

Acme Fresh Market Target Market

Middle class people

Acme Fresh Market Positioning

Grocery needs satisfied at fair prices

Acme Fresh Market SWOT Analysis
Acme Fresh Market Strengths

Below are the Strengths in the SWOT Analysis of Acme Fresh Market:

1. A chain of 15+ stores spread at various locations
2. Online order and distribution facilities
3. One of the oldest supermarket in these localities

4. Saving cards, fuel rewards etc are some customer loyalty programs

5. Products available include Grocery, Pharmacy, Dairy, Frozen, Organic, Produce, Deli, Meat, Bakery, Floral, General merchandise

Acme Fresh Market Weaknesses

Here are the weaknesses in the Acme Fresh Market SWOT Analysis:

1.  Geographicaly present at only a few limited destinations
2.  Comparatively higher prices than stores like Aldi, Walmart etc.

3.  Not seen as an international brand

Acme Fresh Market Opportunities

Following are the Opportunities in Acme Fresh Market SWOT Analysis:

1.  Mobile shopping is a good method to engage more customers

2.  Coming up with stores which are large in size than most of the existing general merchandize stores would give the feeling that these stores would offer more vaireties.
3. The customer relationship management by offering loyalty points can be taken to next level by partnering with more businesses

Acme Fresh Market Threats

The threats in the SWOT Analysis of Acme Fresh Market are as mentioned:

1.  Threats from established players like Walmart, Kmart etc.
2.  People would see Acme as expensive since there might be premium products of similar category available in Acme which is not there anywhere else
3.  Growing real estate costs

Acme Fresh Market Competition
Competitors

Below are the top 5 Acme Fresh Market competitors:

1. Carrefour

2. Walmart

3. Tesco

4. Kroger

5. Target Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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