Acme Fresh Market SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Acme

Grocery

Lifestyle and Retail

Feeding families of our community for over 120 years

Grocery needs satisfied at fair prices

Food & grocery requirements of people

Middle class people

Grocery needs satisfied at fair prices

Below are the Strengths in the SWOT Analysis of Acme Fresh Market:

1. A chain of 15+ stores spread at various locations
2. Online order and distribution facilities
3. One of the oldest supermarket in these localities

4. Saving cards, fuel rewards etc are some customer loyalty programs

5. Products available include Grocery, Pharmacy, Dairy, Frozen, Organic, Produce, Deli, Meat, Bakery, Floral, General merchandise

Here are the weaknesses in the Acme Fresh Market SWOT Analysis:

1.  Geographicaly present at only a few limited destinations
2.  Comparatively higher prices than stores like Aldi, Walmart etc.

3.  Not seen as an international brand

Following are the Opportunities in Acme Fresh Market SWOT Analysis:

1.  Mobile shopping is a good method to engage more customers

2.  Coming up with stores which are large in size than most of the existing general merchandize stores would give the feeling that these stores would offer more vaireties.
3. The customer relationship management by offering loyalty points can be taken to next level by partnering with more businesses

The threats in the SWOT Analysis of Acme Fresh Market are as mentioned:

1.  Threats from established players like Walmart, Kmart etc.
2.  People would see Acme as expensive since there might be premium products of similar category available in Acme which is not there anywhere else
3.  Growing real estate costs

Below are the top 5 Acme Fresh Market competitors:

1. Carrefour

2. Walmart

3. Tesco

4. Kroger

5. Target Corporation