Acme Fresh Market SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6338

SWOT analysis of Acme Fresh Market analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Acme Fresh Market SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Acme Fresh Market to benchmark its business & performance as compared to the competitors and industry. Acme Fresh Market is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Acme Fresh Market competitors and elaborates Acme Fresh Market market segmentation, target group, positioning & Unique Selling Proposition (USP).

Acme Fresh Market SWOT, Competitors, Marketing STP & Brand analysis Table
Acme Fresh Market Brand Analysis
Parent Company





Lifestyle and Retail

Tagline/ Slogan

Feeding families of our community for over 120 years


Grocery needs satisfied at fair prices

Acme Fresh Market STP

Food & grocery requirements of people

Target Group

Middle class people


Grocery needs satisfied at fair prices

Acme Fresh Market SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Acme Fresh Market. Strengths are:

1. A chain of 15+ stores spread at various locations
2. Online order and distribution facilities
3. One of the oldest supermarket in these localities

4. Saving cards, fuel rewards etc are some customer loyalty programs

5. Products available include Grocery, Pharmacy, Dairy, Frozen, Organic, Produce, Deli, Meat, Bakery, Floral, General merchandise


Here are the weaknesses in the Acme Fresh Market SWOT Analysis:

1.  Geographicaly present at only a few limited destinations
2.  Comparatively higher prices than stores like Aldi, Walmart etc.

3.  Not seen as an international brand


Following are the Opportunities in Acme Fresh Market SWOT Analysis:

1.  Mobile shopping is a good method to engage more customers

2.  Coming up with stores which are large in size than most of the existing general merchandize stores would give the feeling that these stores would offer more vaireties.
3. The customer relationship management by offering loyalty points can be taken to next level by partnering with more businesses


The threats in the SWOT Analysis of Acme Fresh Market are as mentioned:

1.  Threats from established players like Walmart, Kmart etc.
2.  People would see Acme as expensive since there might be premium products of similar category available in Acme which is not there anywhere else
3.  Growing real estate costs

Acme Fresh Market Competition

Below are the top 5 Acme Fresh Market competitors:

1. Carrefour

2. Walmart

3. Tesco

4. Kroger

5. Target Corporation

The brandguide table above concludes the Acme Fresh Market SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Acme Fresh Market. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: