Acme Fresh Market SWOT Analysis

Acme Fresh Market SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Acme Fresh Market, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Acme Fresh Market is one of the leading brands in the lifestyle and retail sector. The article below lists the Acme Fresh Market SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Acme Fresh Market Strengths

The strengths of Acme Fresh Market looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Acme Fresh Market :

1. A chain of 15+ stores spread at various locations
2. Online order and distribution facilities
3. One of the oldest supermarket in these localities

4. Saving cards, fuel rewards etc are some customer loyalty programs

5. Products available include Grocery, Pharmacy, Dairy, Frozen, Organic, Produce, Deli, Meat, Bakery, Floral, General merchandise

Acme Fresh Market Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Acme Fresh Market SWOT Analysis:

1.  Geographicaly present at only a few limited destinations
2.  Comparatively higher prices than stores like Aldi, Walmart etc.

3.  Not seen as an international brand

Acme Fresh Market Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Acme Fresh Market SWOT Analysis:

1.  Mobile shopping is a good method to engage more customers

2.  Coming up with stores which are large in size than most of the existing general merchandize stores would give the feeling that these stores would offer more vaireties.
3. The customer relationship management by offering loyalty points can be taken to next level by partnering with more businesses

Acme Fresh Market Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Acme Fresh Market are as mentioned:

1.  Threats from established players like Walmart, Kmart etc.
2.  People would see Acme as expensive since there might be premium products of similar category available in Acme which is not there anywhere else
3.  Growing real estate costs

Hence this concludes the Acme Fresh Market SWOT analysis.

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About Acme Fresh Market

Acme Fresh Market Overview
Parent Company	Acme
Category	Grocery
Sector	Lifestyle and Retail
Tagline/ Slogan	Feeding families of our community for over 120 years
USP	Grocery needs satisfied at fair prices
Acme Fresh Market STP
Segmentation	Food & grocery requirements of people
Target Market	Middle class people
Positioning	Grocery needs satisfied at fair prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Acme Fresh Market. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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