Toy Kingdom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Toy Kingdom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toy Kingdom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toy Kingdom to benchmark its business & performance as compared to the competitors and industry. As of 2020, Toy Kingdom is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toy Kingdom competitors and includes Toy Kingdom target market, segmentation, positioning & Unique Selling Proposition (USP).

Toy Kingdom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Toy Kingdom Brand Analysis
Parent Company

S M Group - International Toyworld Inc

Category

Toy store

Sector

Lifestyle and Retail

Tagline/ Slogan

The Amazing toy stores

USP

Has been the largest toy store in the Asia Pacific region catering amazing toys through its large chain of hypermarkets and supermarkets.

Toy Kingdom STP
Toy Kingdom Segmentation

Toy stores for children

Toy Kingdom Target Market

Children of the age group 0-14 years and also above.

Toy Kingdom Positioning

It is positioned as a toy store where toy shopping becomes fun, easy and convenient.

Toy Kingdom SWOT Analysis
Toy Kingdom Strengths

Below are the Strengths in the SWOT Analysis of Toy Kingdom:

1. Largest toy store chain in Asia Pacific region.
2. Offers wide range of toys for children divided into different age groups and also for “big kids”.
3. Also offers a wide range of zones from which toys can be selected like Artist Circle, Active Zone, Cuddly Corner, Discovery Zone, Games Landia, Girls at Play, Glitz and Glamour, IZone, Party Kingdostam, Rides to Go, Smart Starters, Speed World, Super Heroes and Tween Zone
4. Wide network -20+ stand-alone stores and 100 branches

5. Over 50000 employees are with the organization

Toy Kingdom Weaknesses

Here are the weaknesses in the Toy Kingdom SWOT Analysis:

1. The range is offered only in SM Group owned supermarkets and hypermarkets which limits the distribution range.
2.The prices of items are higher than supermarkets and other toy stores which might limit the target group

Toy Kingdom Opportunities

Following are the Opportunities in Toy Kingdom SWOT Analysis:

1. More young professionals living away from home and working couples who want to give their kids the best gifts. Hence their target group is increasing fast.
2. Increasing purchasing power parity leading to improved lifestyles hence better spending on the children.
3. Expand network, better range of products and reach to people by opening up more flagship stores in different cities.

Toy Kingdom Threats

The threats in the SWOT Analysis of Toy Kingdom are as mentioned:

1.Robbery attempts and other threats lead to concerns for property loss

2. Intense competition from other toy stores.
3. Lack of developmental space to open up more flagship stores.

Toy Kingdom Competition
Competitors

Below are the top 3 Toy Kingdom competitors:

1. Toys R Us

2. Hamleys

3. Mattel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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