Toy Kingdom SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5426

SWOT analysis of Toy Kingdom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toy Kingdom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toy Kingdom to benchmark its business & performance as compared to the competitors and industry. Toy Kingdom is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Toy Kingdom competitors and elaborates Toy Kingdom market segmentation, target group, positioning & Unique Selling Proposition (USP).

Toy Kingdom SWOT, Competitors, Marketing STP & Brand analysis Table
Toy Kingdom Brand Analysis
Parent Company

S M Group - International Toyworld Inc
Category

Toy store
Sector

Lifestyle and Retail
Tagline/ Slogan

The Amazing toy stores
USP

Has been the largest toy store in the Asia Pacific region catering amazing toys through its large chain of hypermarkets and supermarkets.
Toy Kingdom STP
Segment

Toy stores for children
Target Group

Children of the age group 0-14 years and also above.
Positioning

It is positioned as a toy store where toy shopping becomes fun, easy and convenient.
Toy Kingdom SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toy Kingdom. Strengths are:

1. Largest toy store chain in Asia Pacific region.
2. Offers wide range of toys for children divided into different age groups and also for “big kids”.
3. Also offers a wide range of zones from which toys can be selected like Artist Circle, Active Zone, Cuddly Corner, Discovery Zone, Games Landia, Girls at Play, Glitz and Glamour, IZone, Party Kingdostam, Rides to Go, Smart Starters, Speed World, Super Heroes and Tween Zone
4. Wide network -20+ stand-alone stores and 100 branches

5. Over 50000 employees are with the organization
Weaknesses

Here are the weaknesses in the Toy Kingdom SWOT Analysis:

1. The range is offered only in SM Group owned supermarkets and hypermarkets which limits the distribution range.
2.The prices of items are higher than supermarkets and other toy stores which might limit the target group
Opportunities

Following are the Opportunities in Toy Kingdom SWOT Analysis:

1. More young professionals living away from home and working couples who want to give their kids the best gifts. Hence their target group is increasing fast.
2. Increasing purchasing power parity leading to improved lifestyles hence better spending on the children.
3. Expand network, better range of products and reach to people by opening up more flagship stores in different cities.
Threats

The threats in the SWOT Analysis of Toy Kingdom are as mentioned:

1.Robbery attempts and other threats lead to concerns for property loss

2. Intense competition from other toy stores.
3. Lack of developmental space to open up more flagship stores.
Toy Kingdom Competition
Competitors

Below are the top 3 Toy Kingdom competitors:

1. Toys R Us

2. Hamleys

3. Mattel

The brandguide table above concludes the Toy Kingdom SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toy Kingdom. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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