Toy Kingdom SWOT Analysis
Toy Kingdom SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Toy Kingdom, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Toy Kingdom is one of the leading brands in the lifestyle and retail sector. The article below lists the Toy Kingdom SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Toy Kingdom Strengths
The strengths of Toy Kingdom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Toy Kingdom :
1. Largest toy store chain in Asia Pacific region.
2. Offers wide range of toys for children divided into different age groups and also for “big kids”.
3. Also offers a wide range of zones from which toys can be selected like Artist Circle, Active Zone, Cuddly Corner, Discovery Zone, Games Landia, Girls at Play, Glitz and Glamour, IZone, Party Kingdostam, Rides to Go, Smart Starters, Speed World, Super Heroes and Tween Zone
4. Wide network -20+ stand-alone stores and 100 branches
5. Over 50000 employees are with the organization
Toy Kingdom Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Toy Kingdom SWOT Analysis:
1. The range is offered only in SM Group owned supermarkets and hypermarkets which limits the distribution range.
2.The prices of items are higher than supermarkets and other toy stores which might limit the target group
Toy Kingdom Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Toy Kingdom SWOT Analysis:
1. More young professionals living away from home and working couples who want to give their kids the best gifts. Hence their target group is increasing fast.
2. Increasing purchasing power parity leading to improved lifestyles hence better spending on the children.
3. Expand network, better range of products and reach to people by opening up more flagship stores in different cities.
Toy Kingdom Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Toy Kingdom are as mentioned:
1.Robbery attempts and other threats lead to concerns for property loss
2. Intense competition from other toy stores.
3. Lack of developmental space to open up more flagship stores.
Hence this concludes the Toy Kingdom SWOT analysis.
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About Toy Kingdom
| Toy Kingdom Overview | |
|---|---|
| Parent Company |
S M Group - International Toyworld Inc |
| Category |
Toy store |
| Sector | |
| Tagline/ Slogan |
The Amazing toy stores |
| USP |
Has been the largest toy store in the Asia Pacific region catering amazing toys through its large chain of hypermarkets and supermarkets. |
| Toy Kingdom STP | |
| Segmentation |
Toy stores for children |
| Target Market |
Children of the age group 0-14 years and also above. |
| Positioning |
It is positioned as a toy store where toy shopping becomes fun, easy and convenient. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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