Toy Kingdom is one of the leading brands in the lifestyle and retail sector. Toy Kingdom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Toy Kingdom:
Quick Glance:
Above are the strengths in the SWOT Analysis of Toy Kingdom. The strengths of Toy Kingdom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Toy Kingdom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Toy Kingdom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Toy Kingdom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Toy Kingdom SWOT analysis.
Continue reading more about the brand/company.
About Toy Kingdom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Toy Kingdom Overview | |
---|---|
Parent Company |
S M Group - International Toyworld Inc |
Category |
Toy store |
Sector | |
Tagline/ Slogan |
The Amazing toy stores |
USP |
Has been the largest toy store in the Asia Pacific region catering amazing toys through its large chain of hypermarkets and supermarkets. |
Toy Kingdom STP | |
Segmentation |
Toy stores for children |
Target Market |
Children of the age group 0-14 years and also above. |
Positioning |
It is positioned as a toy store where toy shopping becomes fun, easy and convenient. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Toy Kingdom. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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