Toy Kingdom SWOT Analysis, Competitors & USP
SWOT analysis of Toy Kingdom analyses the brand by its strengths, weaknesses, opportunities & threats. In Toy Kingdom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Toy Kingdom to benchmark its business & performance as compared to the competitors. Toy Kingdom is one of the leading brands in the lifestyle and retail sector.
The table below lists the Toy Kingdom SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toy Kingdom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Toy Kingdom Brand Analysis | |
|---|---|
| Parent Company |
S M Group - International Toyworld Inc |
| Category |
Toy store |
| Sector | |
| Tagline/ Slogan |
The Amazing toy stores |
| USP |
Has been the largest toy store in the Asia Pacific region catering amazing toys through its large chain of hypermarkets and supermarkets. |
| Toy Kingdom STP | |
| Segment |
Toy stores for children |
| Target Group |
Children of the age group 0-14 years and also above. |
| Positioning |
It is positioned as a toy store where toy shopping becomes fun, easy and convenient. |
| SWOT Analysis of Toy Kingdom | |
| Toy Kingdom Strengths |
Below are the Strengths in the SWOT Analysis of Toy Kingdom: 1. Largest toy store chain in Asia Pacific region. 5. Over 50000 employees are with the organization |
| Toy Kingdom Weaknesses |
Here are the weaknesses in the Toy Kingdom SWOT Analysis: 1. The range is offered only in SM Group owned supermarkets and hypermarkets which limits the distribution range. |
| Toy Kingdom Opportunities |
Following are the Opportunities in Toy Kingdom SWOT Analysis: 1. More young professionals living away from home and working couples who want to give their kids the best gifts. Hence their target group is increasing fast. |
| Toy Kingdom Threats |
The threats in the SWOT Analysis of Toy Kingdom are as mentioned: 1.Robbery attempts and other threats lead to concerns for property loss 2. Intense competition from other toy stores. |
| Toy Kingdom Competition | |
| Toy Kingdom Competitors |
Below are the top 3 competitors of Toy Kingdom: 1. Toys R Us 2. Hamleys 3. Mattel |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toy Kingdom. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
