1. SWOT Analysis
    2. ›
  2. Lifestyle and Retail
    3. ›
  3. Dolce & Gabbana (D&G) SWOT Analysis

Dolce & Gabbana (D&G) SWOT Analysis

Here is a detailed SWOT analysis of Dolce & Gabbana (D&G) covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Lifestyle and Retail category Read time:

Dolce & Gabbana (D&G) Strengths

  1. Strong brand image
  2. Loyal customers
  3. Innovative and unique products suiting people’s taste for change and quality launched frequently
  4. Large portfolio of brands

Above are the strengths in the SWOT Analysis of Dolce & Gabbana (D&G). The strengths of Dolce & Gabbana (D&G) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dolce & Gabbana (D&G) Weaknesses

  1. Highly priced products limits its customer base to the elite and rich people
  2. Highly affected by the economic fluctuations, thus having higher sales when market conditions are better and vice versa
  3. Strong competition from othyer luxury brands

These were the weaknesses in the Dolce & Gabbana (D&G) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dolce & Gabbana (D&G) Opportunities

  1. Growing luxury markets with growth in economies like India and China
  2. Product and services expansion throughout the world
  3. Innovation in products

Above we covered the opportunities in Dolce & Gabbana (D&G) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dolce & Gabbana (D&G) Threats

  1. Strong competitors competing in terms of innovation, style and elegance
  2. Difficult to break the loyalty of customers towards other brands
  3. Huge investments in promotion of the brands

The threats in the SWOT Analysis of Dolce & Gabbana (D&G) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dolce & Gabbana (D&G) SWOT analysis.

About Dolce & Gabbana (D&G)

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dolce & Gabbana (D&G) Overview
Parent Company

Dolce & Gabbana
Category

Personal Care brands- Fragrances
Sector

Lifestyle and Retail
Tagline/ Slogan

It's not what you wear, but how you wear it
USP

Product’s quality, design and exclusivity
Dolce & Gabbana (D&G) STP
Segmentation

People over the age group of 25 having a stable financial background
Target Market

Elite and rich people interested in elegant, classy and trendy products
Positioning

Elegant, modern, unique and innovative luxuries with quality


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Dolce & Gabbana (D&G). This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin