Dolce and Gabbana (D&G) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Dolce and Gabbana (D&G) analyses the brand by its strengths, weaknesses, opportunities & threats. In Dolce and Gabbana (D&G) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dolce and Gabbana (D&G) to benchmark its business & performance as compared to the competitors. Dolce and Gabbana (D&G) is one of the leading brands in the lifestyle and retail sector.

The table below lists the Dolce and Gabbana (D&G) SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dolce and Gabbana (D&G) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dolce and Gabbana (D&G) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dolce and Gabbana (D&G) Brand Analysis
Parent Company

Dolce and Gabbana

Category

Personal Care brands- Fragrances

Sector

Lifestyle and Retail

Tagline/ Slogan

It's not what you wear, but how you wear it

USP

Product’s quality, design and exclusivity

Dolce and Gabbana (D&G) STP
Segment

People over the age group of 25 having a stable financial background

Target Group

Elite and rich people interested in elegant, classy and trendy products

Positioning

Elegant, modern, unique and innovative luxuries with quality

SWOT Analysis of Dolce and Gabbana (D&G)
Dolce and Gabbana (D&G) Strengths

Below are the Strengths in the SWOT Analysis of Dolce and Gabbana (D&G):

1. Strong brand image
2. Loyal customers
3.Innovative and unique products suiting people’s taste for change and quality launched frequently
4. Large portfolio of brands

Dolce and Gabbana (D&G) Weaknesses

Here are the weaknesses in the Dolce and Gabbana (D&G) SWOT Analysis:

1.Highly priced products limits its customer base to the elite and rich people
2.Highly affected by the economic fluctuations, thus having higher sales when market conditions are better and vice versa
3.Strong competition from othyer luxury brands

Dolce and Gabbana (D&G) Opportunities

Following are the Opportunities in Dolce and Gabbana (D&G) SWOT Analysis:

1.Growing luxury markets with growth in economies like India and China
2.Product and services expansion throughout the world
3.Innovation in products

Dolce and Gabbana (D&G) Threats

The threats in the SWOT Analysis of Dolce and Gabbana (D&G) are as mentioned:

1.Strong competitors competing in terms of innovation, style and elegance
2.Difficult to break the loyalty of customers towards other brands
3.Huge investments in promotion of the brands

Dolce and Gabbana (D&G) Competition
Dolce and Gabbana (D&G) Competitors

Below are the top 3 competitors of Dolce and Gabbana (D&G):

1. Christian Dior
2. Gucci
3. Versace


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dolce and Gabbana (D&G). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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