Evans Cycles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Evans Cycles analyses the brand by its strengths, weaknesses, opportunities & threats. In Evans Cycles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Evans Cycles to benchmark its business & performance as compared to the competitors. Evans Cycles is one of the leading brands in the lifestyle and retail sector.

The table below lists the Evans Cycles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Evans Cycles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Evans Cycles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Evans Cycles Brand Analysis
Parent Company

Active LLC




Lifestyle and Retail

Tagline/ Slogan

90 years in cycling


Sharing customer passion by providing high-quality products

Evans Cycles STP

Shoppers of cycles

Target Group

Cycle shoppers who seek variety


Evans Cycles is a specialist in cycle retail (in-store and online formats)

SWOT Analysis of Evans Cycles
Evans Cycles Strengths

Below are the Strengths in the SWOT Analysis of Evans Cycles:

1. International, specialist retailer
2. Ever progressive culture with over 1000 employees
3. Key importance to quality

4. Trained, passionate, knowledgeable in-store staff

5.Large online presence internationally

6. Customer enjoyment: mountain bike and sportive road bike events

7. Expanding number of stores

8. Attractive discounts  available on certain products

9. Multichannel distribution services

Evans Cycles Weaknesses

Here are the weaknesses in the Evans Cycles SWOT Analysis:

1. Very low brand awareness compared to popular brands due to geographic limitation
2. Sub-optimal post purchase services
3. Supply chain and distribution issues

Evans Cycles Opportunities

Following are the Opportunities in Evans Cycles SWOT Analysis:

1. Improve and enhance their supply chain systems
2. Invest more in after-sales services for speedy redressal of issues

3. Expand in terms of number of stores and countries
3. Cost-leader: Competitive low-prices would have boosted sales volumes

Evans Cycles Threats

The threats in the SWOT Analysis of Evans Cycles are as mentioned:

1. Increase in competition
2. Economic downturn leading to plummeted consumer confidence levels, and lower demand
3. Emergence of better alternatives to cycle

4. Import/ Export restrictions In countries

5. Competitor offering same products at equitable price levels

Evans Cycles Competition
Evans Cycles Competitors

Below are the top 6 competitors of Evans Cycles:

1. Wheelbase
2. Chain Reaction Cycles
3. Cycle Surgery

4. Ribble Cycles

5. Tredz

6. Halfords

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Evans Cycles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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