Evans Cycles SWOT Analysis, Competitors & USP
SWOT analysis of Evans Cycles analyses the brand by its strengths, weaknesses, opportunities & threats. In Evans Cycles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Evans Cycles to benchmark its business & performance as compared to the competitors. Evans Cycles is one of the leading brands in the lifestyle and retail sector.
The table below lists the Evans Cycles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Evans Cycles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Evans Cycles Brand Analysis | |
|---|---|
| Parent Company |
Active LLC |
| Category |
Cycle |
| Sector | |
| Tagline/ Slogan |
90 years in cycling |
| USP |
Sharing customer passion by providing high-quality products |
| Evans Cycles STP | |
| Segment |
Shoppers of cycles |
| Target Group |
Cycle shoppers who seek variety |
| Positioning |
Evans Cycles is a specialist in cycle retail (in-store and online formats) |
| SWOT Analysis of Evans Cycles | |
| Evans Cycles Strengths |
Below are the Strengths in the SWOT Analysis of Evans Cycles: 1. International, specialist retailer 4. Trained, passionate, knowledgeable in-store staff 5.Large online presence internationally 6. Customer enjoyment: mountain bike and sportive road bike events 7. Expanding number of stores 8. Attractive discounts available on certain products 9. Multichannel distribution services |
| Evans Cycles Weaknesses |
Here are the weaknesses in the Evans Cycles SWOT Analysis: 1. Very low brand awareness compared to popular brands due to geographic limitation |
| Evans Cycles Opportunities |
Following are the Opportunities in Evans Cycles SWOT Analysis: 1. Improve and enhance their supply chain systems 3. Expand in terms of number of stores and countries |
| Evans Cycles Threats |
The threats in the SWOT Analysis of Evans Cycles are as mentioned: 1. Increase in competition 4. Import/ Export restrictions In countries 5. Competitor offering same products at equitable price levels |
| Evans Cycles Competition | |
| Evans Cycles Competitors |
Below are the top 6 competitors of Evans Cycles: 1. Wheelbase 4. Ribble Cycles 5. Tredz 6. Halfords |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Evans Cycles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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