Published in Lifestyle and Retail category by MBA Skool Team
Evans Cycles is one of the leading brands in the lifestyle and retail sector. Evans Cycles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Evans Cycles:
Customer enjoyment: mountain bike and sportive road bike events
Expanding number of stores
Attractive discounts available on certain products
Multichannel distribution services
Above are the strengths in the SWOT Analysis of Evans Cycles. The strengths of Evans Cycles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Evans Cycles Weaknesses
Very low brand awareness compared to popular brands due to geographic limitation
Sub-optimal post purchase services
Supply chain and distribution issues
These were the weaknesses in the Evans Cycles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Evans Cycles Opportunities
Improve and enhance their supply chain systems
Invest more in after-sales services for speedy redressal of issues
Expand in terms of number of stores and countries
Cost-leader: Competitive low-prices would have boosted sales volumes
Above we covered the opportunities in Evans Cycles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Evans Cycles Threats
Increase in competition
Economic downturn leading to plummeted consumer confidence levels, and lower demand
Emergence of better alternatives to cycle
Import/ Export restrictions In countries
Competitor offering same products at equitable price levels
The threats in the SWOT Analysis of Evans Cycles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Sharing customer passion by providing high-quality products
Evans Cycles STP
Shoppers of cycles
Cycle shoppers who seek variety
Evans Cycles is a specialist in cycle retail (in-store and online formats)
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Evans Cycles. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute