Boston Consulting Group BCG SWOT Analysis, USP & Competitors

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SWOT Analysis of Boston Consulting Group BCG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boston Consulting Group BCG

Parent Company

The Boston Consulting Group, Inc.

Category

Consulting

Sector

General Strategy

Tagline/ Slogan

The world’s leading advisor on business strategy

USP

BCG is an established well-renowned consulting firm and accepted concepts like BCG matrix

Boston Consulting STP

Segment

Knowledge and management consulting

Target Group

Clients are all types of urban businesses

Positioning

BCG delivers academic solutions based on conceptual framework and

BCG SWOT Analysis

Strengths

1. BCG focuses on strategy and operations projects
2. One of the companies to be awarded as the ‘Best place to work for’

3. Pool talent at Boston Consulting consists of the best brains in the industry

4. BCG is a popular consulting company and has a good brand visibility amongst competitors

5. Present in over 45+ countries with nearly 80 offices and has over 5,500 consultants

6. Several awards have been given to BCG for its consulting business

7. The company has also been involved in several publications and perspectives across different businesses & sectors

Weaknesses

1. BCG have been unable to penetrate into some of the international markets like some its competitors

2. Tough competition means market share is limited

Opportunities

1. Getting into more diverse areas of business and evolving new concept there rather than sticking into only strategy

2. BCG's green initiatives can create a new opportunity of consultation for them

3. Acquisition of smaller firms can strengthen the presence of Boston Consulting Group

Threats

1. Stiff competition from existing industry players means reduction of BCG's market share

2. Fluctuations in currencies affects international projects

3. Companies setting up their own knowledge centres

Competition

Competitors

1. McKinsey and Company

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers

5. KPMG

6. Deloitte Consulting

7. A T Kearney

8. Booz and Company

9. Bain & Company


The table above concludes the Boston Consulting Group BCG SWOT analysis along with its marketing and brand parameters.

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