Boston Consulting Group BCG SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Boston Consulting Group BCG analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Boston Consulting Group BCG SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boston Consulting Group BCG to benchmark its business & performance as compared to the competitors and industry. As of 2020, Boston Consulting Group BCG is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boston Consulting Group BCG competitors and includes Boston Consulting Group BCG target market, segmentation, positioning & Unique Selling Proposition (USP).

Boston Consulting Group BCG SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Boston Consulting Group BCG Brand Analysis
Parent Company

The Boston Consulting Group, Inc.

Category

Consulting

Sector

Management & Consulting

Tagline/ Slogan

The world’s leading advisor on business strategy

USP

BCG is an established well-renowned consulting firm and accepted concepts like BCG matrix

Boston Consulting Group BCG STP
Boston Consulting Group BCG Segmentation

Knowledge and management consulting

Boston Consulting Group BCG Target Market

Clients are all types of urban businesses

Boston Consulting Group BCG Positioning

BCG delivers academic solutions based on conceptual framework and

Boston Consulting Group BCG SWOT Analysis
Boston Consulting Group BCG Strengths

Below are the Strengths in the SWOT Analysis of Boston Consulting Group BCG:

1. BCG focuses on strategy and operations projects
2. One of the companies to be awarded as the ‘Best place to work for’

3. Pool talent at Boston Consulting consists of the best brains in the industry

4. BCG is a popular consulting company and has a good brand visibility amongst competitors

5. Present in over 45+ countries with nearly 80 offices and has over 5,500 consultants

6. Several awards have been given to BCG for its consulting business

7. The company has also been involved in several publications and perspectives across different businesses & sectors

Boston Consulting Group BCG Weaknesses

Here are the weaknesses in the Boston Consulting Group BCG SWOT Analysis:

1. BCG have been unable to penetrate into some of the international markets like some its competitors

2. Tough competition means market share is limited

Boston Consulting Group BCG Opportunities

Following are the Opportunities in Boston Consulting Group BCG SWOT Analysis:

1. Getting into more diverse areas of business and evolving new concept there rather than sticking into only strategy

2. BCG's green initiatives can create a new opportunity of consultation for them

3. Acquisition of smaller firms can strengthen the presence of Boston Consulting Group

Boston Consulting Group BCG Threats

The threats in the SWOT Analysis of Boston Consulting Group BCG are as mentioned:

1. Stiff competition from existing industry players means reduction of BCG's market share

2. Fluctuations in currencies affects international projects

3. Companies setting up their own knowledge centres

Boston Consulting Group BCG Competition
Competitors

Below are the top 9 Boston Consulting Group BCG competitors:

1. McKinsey and Company

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers

5. KPMG

6. Deloitte Consulting

7. A T Kearney

8. Booz and Company

9. Bain & Company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boston Consulting Group BCG. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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