SWOT Analysis of Boston Consulting Group BCG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Boston Consulting Group BCG |
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Parent Company |
The Boston Consulting Group, Inc. |
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Category |
Consulting |
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Sector |
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Tagline/ Slogan |
The world’s leading advisor on business strategy |
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USP |
BCG is an established well-renowned consulting firm and accepted concepts like BCG matrix |
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Boston Consulting STP |
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Segment |
Knowledge and management consulting |
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Target Group |
Clients are all types of urban businesses |
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Positioning |
BCG delivers academic solutions based on conceptual framework and |
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BCG SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boston Consulting Group BCG : 1. BCG focuses on strategy and operations projects 3. Pool talent at Boston Consulting consists of the best brains in the industry 4. BCG is a popular consulting company and has a good brand visibility amongst competitors 5. Present in over 45+ countries with nearly 80 offices and has over 5,500 consultants 6. Several awards have been given to BCG for its consulting business 7. The company has also been involved in several publications and perspectives across different businesses & sectors |
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Weaknesses |
1. BCG have been unable to penetrate into some of the international markets like some its competitors 2. Tough competition means market share is limited |
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Opportunities |
1. Getting into more diverse areas of business and evolving new concept there rather than sticking into only strategy 2. BCG's green initiatives can create a new opportunity of consultation for them 3. Acquisition of smaller firms can strengthen the presence of Boston Consulting Group |
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Threats |
1. Stiff competition from existing industry players means reduction of BCG's market share 2. Fluctuations in currencies affects international projects 3. Companies setting up their own knowledge centres |
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Boston Consulting Group BCG Competition |
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Competitors |
Below are the 9 main Boston Consulting Group BCG competitors : 2. Accenture 5. KPMG 7. A T Kearney |
The brandguide table above concludes the Boston Consulting Group BCG SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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