Boston Consulting Group BCG SWOT Analysis, Competitors & USP
SWOT analysis of Boston Consulting Group BCG analyses the brand by its strengths, weaknesses, opportunities & threats. In Boston Consulting Group BCG SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Boston Consulting Group BCG to benchmark its business & performance as compared to the competitors. Boston Consulting Group BCG is one of the leading brands in the management & consulting sector.
The article below lists the Boston Consulting Group BCG SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Boston Consulting Group BCG SWOT Analysis:
In this article:
SWOT Analysis of Boston Consulting Group BCG
For Boston Consulting Group BCG, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Boston Consulting Group BCG Strengths
The strengths of Boston Consulting Group BCG looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Boston Consulting Group BCG :
1. BCG focuses on strategy and operations projects
2. One of the companies to be awarded as the ‘Best place to work for’
3. Pool talent at Boston Consulting consists of the best brains in the industry
4. BCG is a popular consulting company and has a good brand visibility amongst competitors
5. Present in over 45+ countries with nearly 80 offices and has over 5,500 consultants
6. Several awards have been given to BCG for its consulting business
7. The company has also been involved in several publications and perspectives across different businesses & sectors
Boston Consulting Group BCG Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Boston Consulting Group BCG SWOT Analysis:
1. BCG have been unable to penetrate into some of the international markets like some its competitors
2. Tough competition means market share is limited
Boston Consulting Group BCG Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Boston Consulting Group BCG SWOT Analysis:
1. Getting into more diverse areas of business and evolving new concept there rather than sticking into only strategy
2. BCG's green initiatives can create a new opportunity of consultation for them
3. Acquisition of smaller firms can strengthen the presence of Boston Consulting Group
Boston Consulting Group BCG Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Boston Consulting Group BCG are as mentioned:
1. Stiff competition from existing industry players means reduction of BCG's market share
2. Fluctuations in currencies affects international projects
3. Companies setting up their own knowledge centres
Boston Consulting Group BCG Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Boston Consulting Group BCG:
2. Accenture
4. PwC PricewaterhouseCoopers
5. KPMG
7. A T Kearney
Hence this concludes the Boston Consulting Group BCG SWOT analysis.
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About Boston Consulting Group BCG
| Boston Consulting Group BCG Overview | |
|---|---|
| Parent Company |
The Boston Consulting Group, Inc. |
| Category |
Consulting |
| Sector | |
| Tagline/ Slogan |
The world’s leading advisor on business strategy |
| USP |
BCG is an established well-renowned consulting firm and accepted concepts like BCG matrix |
| Boston Consulting Group BCG STP | |
| Segmentation |
Knowledge and management consulting |
| Target Market |
Clients are all types of urban businesses |
| Positioning |
BCG delivers academic solutions based on conceptual framework and |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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