Boston Consulting Group BCG SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 17888

SWOT analysis of Boston Consulting Group BCG analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Boston Consulting Group BCG SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boston Consulting Group BCG to benchmark its business & performance as compared to the competitors and industry. Boston Consulting Group BCG is one of the leading brands in the management & consulting sector. The table below also lists the top Boston Consulting Group BCG competitors and elaborates Boston Consulting Group BCG market segmentation, target group, positioning & Unique Selling Proposition (USP).

Boston Consulting Group BCG SWOT, Competitors, Marketing STP & Brand analysis Table
Boston Consulting Group BCG Brand Analysis
Parent Company

The Boston Consulting Group, Inc.

Category

Consulting

Sector

Management & Consulting

Tagline/ Slogan

The world’s leading advisor on business strategy

USP

BCG is an established well-renowned consulting firm and accepted concepts like BCG matrix

Boston Consulting Group BCG STP
Segment

Knowledge and management consulting

Target Group

Clients are all types of urban businesses

Positioning

BCG delivers academic solutions based on conceptual framework and

Boston Consulting Group BCG SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boston Consulting Group BCG. Strengths are:

1. BCG focuses on strategy and operations projects
2. One of the companies to be awarded as the ‘Best place to work for’

3. Pool talent at Boston Consulting consists of the best brains in the industry

4. BCG is a popular consulting company and has a good brand visibility amongst competitors

5. Present in over 45+ countries with nearly 80 offices and has over 5,500 consultants

6. Several awards have been given to BCG for its consulting business

7. The company has also been involved in several publications and perspectives across different businesses & sectors

Weaknesses

Here are the weaknesses in the Boston Consulting Group BCG SWOT Analysis:

1. BCG have been unable to penetrate into some of the international markets like some its competitors

2. Tough competition means market share is limited

Opportunities

Following are the Opportunities in Boston Consulting Group BCG SWOT Analysis:

1. Getting into more diverse areas of business and evolving new concept there rather than sticking into only strategy

2. BCG's green initiatives can create a new opportunity of consultation for them

3. Acquisition of smaller firms can strengthen the presence of Boston Consulting Group

Threats

The threats in the SWOT Analysis of Boston Consulting Group BCG are as mentioned:

1. Stiff competition from existing industry players means reduction of BCG's market share

2. Fluctuations in currencies affects international projects

3. Companies setting up their own knowledge centres

Boston Consulting Group BCG Competition
Competitors

Below are the top 9 Boston Consulting Group BCG competitors:

1. McKinsey and Company

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers

5. KPMG

6. Deloitte Consulting

7. A T Kearney

8. Booz and Company

9. Bain & Company

The brandguide table above concludes the Boston Consulting Group BCG SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boston Consulting Group BCG. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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