McKinsey and Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of McKinsey and Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In McKinsey and Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like McKinsey and Company to benchmark its business & performance as compared to the competitors and industry. As of 2020, McKinsey and Company is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top McKinsey and Company competitors and includes McKinsey and Company target market, segmentation, positioning & Unique Selling Proposition (USP).

McKinsey and Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
McKinsey and Company Brand Analysis
Parent Company

McKinsey & Co

Category

Consulting

Sector

Management & Consulting

Tagline/ Slogan

Everything can be measured and what gets measured gets managed

USP

McKinsey has a unique way of presenting publications and making presentations to the clients

McKinsey and Company STP
McKinsey and Company Segmentation

Advices world’s leading business

McKinsey and Company Target Market

Clients are Most of the fortune 500 companies

McKinsey and Company Positioning

McKinsey are internationally acclaimed general strategy consultants

McKinsey and Company SWOT Analysis
McKinsey and Company Strengths

Below are the Strengths in the SWOT Analysis of McKinsey and Company:

1. McKinsey has highly qualified employees who are recruited from various different streams
2. The knowledge management system who help in gathering the information

3. McKinsey has a wide Geographic reach as it has its presence across the world

4. Good relationships with the high level executives of different companies give strong brand loyalty

5. McKinsey & Company has a good brand awareness and recall is very high

6. They have over 100 offices in 50 countries having an employee base of 11,000+ with nearly 9,000 consultants

7. Strong legacy of McKinsey since its inception in 1926

8. The company offers management consulting, environmental consulting, research paper publications etc

9. McKinsey has actively sponsored events, seminars and conferences to spread more awareness

McKinsey and Company Weaknesses

Here are the weaknesses in the McKinsey and Company SWOT Analysis:

1. Tough competition from big industry consultants as well as other knowledge consulting agencies

2. Being a global player, McKinsey's business is governed by external factors like government policies, currency fluctuations etc

McKinsey and Company Opportunities

Following are the Opportunities in McKinsey and Company SWOT Analysis:

1. McKinsey could diversify from general strategy and venture into other areas of business too

2. Increase penetration into emerging economies

3. Acquisition of smaller firms can strengthen the market position of McKinsey further

McKinsey and Company Threats

The threats in the SWOT Analysis of McKinsey and Company are as mentioned:

1. Expansion of existing industry experts can reduce McKinsey's business

2. Companies setting up their own knowledge centres with increase and ease in IT

3. Economic recession and strict government policies can reduce business

McKinsey and Company Competition
Competitors

Below are the top 9 McKinsey and Company competitors:

1. Deloitte Consulting

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers

5. KPMG

6. Boston Consulting Group BCG

7. A T Kearney

8. Booz and Company

9. Bain & Company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to McKinsey and Company. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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