McKinsey and Company SWOT Analysis

Published in Management & Consulting category by MBA Skool Team

McKinsey and Company is one of the leading brands in the management & consulting sector. McKinsey and Company SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of McKinsey and Company:

McKinsey and Company Strengths

  1. McKinsey has highly qualified employees who are recruited from various different streams
  2. The knowledge management system who help in gathering the information
  3. McKinsey has a wide Geographic reach as it has its presence across the world
  4. Good relationships with the high level executives of different companies give strong brand loyalty
  5. McKinsey & Company has a good brand awareness and recall is very high
  6. They have over 100 offices in 50 countries having an employee base of 11,000+ with nearly 9,000 consultants
  7. Strong legacy of McKinsey since its inception in 1926
  8. The company offers management consulting, environmental consulting, research paper publications etc
  9.  McKinsey has actively sponsored events, seminars and conferences to spread more awareness

Above are the strengths in the SWOT Analysis of McKinsey and Company. The strengths of McKinsey and Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

McKinsey and Company Weaknesses

  1. Tough competition from big industry consultants as well as other knowledge consulting agencies
  2. Being a global player, McKinsey's business is governed by external factors like government policies, currency fluctuations etc

These were the weaknesses in the McKinsey and Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

McKinsey and Company Opportunities

  1. McKinsey could diversify from general strategy and venture into other areas of business too
  2. Increase penetration into emerging economies
  3. Acquisition of smaller firms can strengthen the market position of McKinsey further

Above we covered the opportunities in McKinsey and Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.

McKinsey and Company Threats

  1. Expansion of existing industry experts can reduce McKinsey's business
  2. Companies setting up their own knowledge centres with increase and ease in IT
  3. Economic recession and strict government policies can reduce business

The threats in the SWOT Analysis of McKinsey and Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the McKinsey and Company SWOT analysis.

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About McKinsey and Company

The table below gives the brand overview along with its target market, segmentation, positioning & USP

McKinsey and Company Overview
Parent Company

McKinsey & Co




Management & Consulting

Tagline/ Slogan

Everything can be measured and what gets measured gets managed


McKinsey has a unique way of presenting publications and making presentations to the clients

McKinsey and Company STP

Advices world’s leading business

Target Market

Clients are Most of the fortune 500 companies


McKinsey are internationally acclaimed general strategy consultants

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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