McKinsey and Company SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 19576

SWOT Analysis of McKinsey and Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McKinsey and Company

Parent Company

McKinsey & Co




Management & Consulting

Tagline/ Slogan

Everything can be measured and what gets measured gets managed


McKinsey has a unique way of presenting publications and making presentations to the clients

McKinsey STP


Advices world’s leading business

Target Group

Clients are Most of the fortune 500 companies


McKinsey are internationally acclaimed general strategy consultants

McKinsey SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of McKinsey and Company :

1. McKinsey has highly qualified employees who are recruited from various different streams
2. The knowledge management system who help in gathering the information

3. McKinsey has a wide Geographic reach as it has its presence across the world

4. Good relationships with the high level executives of different companies give strong brand loyalty

5. McKinsey & Company has a good brand awareness and recall is very high

6. They have over 100 offices in 50 countries having an employee base of 11,000+ with nearly 9,000 consultants

7. Strong legacy of McKinsey since its inception in 1926

8. The company offers management consulting, environmental consulting, research paper publications etc

9. McKinsey has actively sponsored events, seminars and conferences to spread more awareness


1. Tough competition from big industry consultants as well as other knowledge consulting agencies

2. Being a global player, McKinsey's business is governed by external factors like government policies, currency fluctuations etc


1. McKinsey could diversify from general strategy and venture into other areas of business too

2. Increase penetration into emerging economies

3. Acquisition of smaller firms can strengthen the market position of McKinsey further


1. Expansion of existing industry experts can reduce McKinsey's business

2. Companies setting up their own knowledge centres with increase and ease in IT

3. Economic recession and strict government policies can reduce business

McKinsey and Company Competition


Below are the 9 main McKinsey and Company competitors :

1. Deloitte Consulting

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers


6. Boston Consulting Group BCG

7. A T Kearney

8. Booz and Company

9. Bain & Company

The brandguide table above concludes the McKinsey and Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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