PwC PricewaterhouseCoopers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of PwC PricewaterhouseCoopers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In PwC PricewaterhouseCoopers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PwC PricewaterhouseCoopers to benchmark its business & performance as compared to the competitors and industry. As of 2020, PwC PricewaterhouseCoopers is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top PwC PricewaterhouseCoopers competitors and includes PwC PricewaterhouseCoopers target market, segmentation, positioning & Unique Selling Proposition (USP).

PwC PricewaterhouseCoopers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
PwC PricewaterhouseCoopers Brand Analysis
Parent Company

PricewaterhouseCoopers International Limited


Finance and accounting


Management & Consulting

Tagline/ Slogan

Sharpen your pencil, iron your crispy white shirts, set the alarm clock, relish the challenge, listen, be fulfilled, make an impact, take a risk


PWC have expertise in accounting and auditing globally

PwC PricewaterhouseCoopers STP
PwC PricewaterhouseCoopers Segmentation

Organisations looking for expert opinion and business analysis on financial matters

PwC PricewaterhouseCoopers Target Market

All industires and big organisations

PwC PricewaterhouseCoopers Positioning

PWC are a globally leading audit and accountancy firm

PwC PricewaterhouseCoopers SWOT Analysis
PwC PricewaterhouseCoopers Strengths

Below are the Strengths in the SWOT Analysis of PwC PricewaterhouseCoopers:

1. PwC have a large client base many of which are repeat clients.
2. Many business units apart from financial services like, Consumer & Industrial Product Service, Private Company Service etc.

3. PwC have a very extensive geographical reach with presence in 150+ countries

4. PwC have a workforce consisting of the best talent pool

5. It is the world's largest professional services firm and one of the largest of the "Big Four" accountancy firms

6. Has nearly 220,000+ employees globally

7. PwC has excellent advertising through commercials, which has created a strong brand awareness

8. The company has been regarded as one of the best places to work and has won several awards

9. PwC has created brand awareness by various sponsorship deals as well

PwC PricewaterhouseCoopers Weaknesses

Here are the weaknesses in the PwC PricewaterhouseCoopers SWOT Analysis:

1. Stiff competition from other leading industry players means restricted market share for PwC

2. Certain work related controversies and allegations have marred the brand image at times

PwC PricewaterhouseCoopers Opportunities

Following are the Opportunities in PwC PricewaterhouseCoopers SWOT Analysis:

1. PwC can benefit from the growing prospects in emerging economies

2. There are many opportunities in providing compliance solutions

3. Increase in companies looking for expert business solutions

4. Acquisition of smaller firms can benefit PwC

PwC PricewaterhouseCoopers Threats

The threats in the SWOT Analysis of PwC PricewaterhouseCoopers are as mentioned:

1. Recession resulting from the ongoing Euro crisis can affect the business

2. Expansion of competitors can affect PwC's business

3. Fluctuating global economy affects operations

PwC PricewaterhouseCoopers Competition

Below are the top 9 PwC PricewaterhouseCoopers competitors:

1. McKinsey and Company

2. Accenture

3. Ernst and Young

4. Deloitte Consulting


6. Boston Consulting Group BCG

7. A T Kearney

8. Booz and Company

9. Bain & Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PwC PricewaterhouseCoopers. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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