SWOT Analysis of PwC PricewaterhouseCoopers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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PwC PricewaterhouseCoopers |
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Parent Company |
PricewaterhouseCoopers International Limited |
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Category |
Finance and accounting |
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Sector |
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Tagline/ Slogan |
Sharpen your pencil, iron your crispy white shirts, set the alarm clock, relish the challenge, listen, be fulfilled, make an impact, take a risk |
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USP |
PWC have expertise in accounting and auditing globally |
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PwC STP |
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Segment |
Organisations looking for expert opinion and business analysis on financial matters |
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Target Group |
All industires and big organisations |
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Positioning |
PWC are a globally leading audit and accountancy firm |
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PwC SWOT Analysis |
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Strengths |
1. PwC have a large client base many of which are repeat clients. 3. PwC have a very extensive geographical reach with presence in 150+ countries 4. PwC have a workforce consisting of the best talent pool 5. It is the world's largest professional services firm and one of the largest of the "Big Four" accountancy firms 6. Has nearly 220,000+ employees globally 7. PwC has excellent advertising through commercials, which has created a strong brand awareness 8. The company has been regarded as one of the best places to work and has won several awards 9. PwC has created brand awareness by various sponsorship deals as well |
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Weaknesses |
1. Stiff competition from other leading industry players means restricted market share for PwC 2. Certain work related controversies and allegations have marred the brand image at times |
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Opportunities |
1. PwC can benefit from the growing prospects in emerging economies 2. There are many opportunities in providing compliance solutions 3. Increase in companies looking for expert business solutions 4. Acquisition of smaller firms can benefit PwC |
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Threats |
1. Recession resulting from the ongoing Euro crisis can affect the business 2. Expansion of competitors can affect PwC's business 3. Fluctuating global economy affects operations |
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PwC PricewaterhouseCoopers Competition |
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Competitors |
2. Accenture 5. KPMG 6. Boston Consulting Group BCG 7. A T Kearney |
The brandguide table above concludes the PwC PricewaterhouseCoopers SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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