A T Kearney SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 8088

SWOT Analysis of A T Kearney with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

A.T. Kearney

Parent Company

A.T. Kearney




Management & Consulting

Tagline/ Slogan

Ideas that last


A.T. Kearney address only top management issues

A.T. Kearney STP


All industries looking for business solutions

Target Group

Companies and industries


A.T. Kearney offers strategic and operational consultancy to enterprises

A.T. Kearney SWOT Analysis


1. A.T. Kearney runs nearly 60 offices in 40 countries with 3000 employees across all the offices.
2. A.T. Kearney’s Global Business Policy Council (GBPC) helps business and government leaders all over the world to plan for the future.

3. Clients have consistently ranked A.T. Kearney their preferred choice of consultants (Over 90% of our clients return back  to the consultancy)

4. Major service lines are in strategy, mergers, innovation, cost management, manufacturing, marketing and sales

5. The brand has been recognized with several awards across sectors


1. A.T. Kearney still hasn’t penetrated globally specially into the emerging economies

2. Tough competition from big industry consultants as well as other knowledge consulting agencies


1. A.T. Kearney have immense opportunity in the emerging economies

2. Providing consultancy services to even small and midsized organizations

3. Acquiring smaller firms can boost its business


1. Recession can create problems for their business

2. Expansion of existing industry experts can reduce business of A.T. Kearney

3. Companies setting up their own knowledge centres

A T Kearney Competition


1. McKinsey and Company

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers


6. Boston Consulting Group BCG

7. Deloitte Consulting

8. Booz and Company

9. Bain & Company

The brandguide table above concludes the A T Kearney SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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