Kearney SWOT Analysis
Kearney is one of the leading brands in the management & consulting sector. Kearney SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kearney:
Quick Glance:
Kearney Strengths
- A.T. Kearney runs nearly 60 offices in 40 countries with 3000 employees across all the offices.
- A.T. Kearney’s Global Business Policy Council (GBPC) helps business and government leaders all over the world to plan for the future.
- Clients have consistently ranked A.T. Kearney their preferred choice of consultants (Over 90% of our clients return backto the consultancy)
- Major service lines are in strategy, mergers, innovation, cost management, manufacturing, marketing and sales
- The brand has been recognized with several awards across sectors
Above are the strengths in the SWOT Analysis of Kearney. The strengths of Kearney looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kearney Weaknesses
- A.T. Kearney still hasn’t penetrated globally specially into the emerging economies
- Tough competition from big industry consultants as well as other knowledge consulting agencies
These were the weaknesses in the Kearney SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Kearney Opportunities
- A.T. Kearney have immense opportunity in the emerging economies
- Providing consultancy services to even small and midsized organizations
- Acquiring smaller firms can boost its business
Above we covered the opportunities in Kearney SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kearney Threats
- Recession can create problems for their business
- Expansion of existing industry experts can reduce business of A.T. Kearney
- Companies setting up their own knowledge centres
The threats in the SWOT Analysis of Kearney are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Kearney SWOT analysis.
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About Kearney
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kearney Overview | |
|---|---|
| Parent Company |
A.T. Kearney |
| Category |
Consulting |
| Sector | |
| Tagline/ Slogan |
Ideas that last |
| USP |
A.T. Kearney address only top management issues |
| Kearney STP | |
| Segmentation |
All industries looking for business solutions |
| Target Market |
Companies and industries |
| Positioning |
A.T. Kearney offers strategic and operational consultancy to enterprises |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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