A T Kearney SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 10980

SWOT analysis of A T Kearney analyses the brand/company with its strengths, weaknesses, opportunities & threats. In A T Kearney SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A T Kearney to benchmark its business & performance as compared to the competitors and industry. A T Kearney is one of the leading brands in the management & consulting sector. The table below also lists the top A T Kearney competitors and elaborates A T Kearney market segmentation, target group, positioning & Unique Selling Proposition (USP).

A T Kearney SWOT, Competitors, Marketing STP & Brand analysis Table
A T Kearney Brand Analysis
Parent Company

A.T. Kearney

Category

Consulting

Sector

Management & Consulting

Tagline/ Slogan

Ideas that last

USP

A.T. Kearney address only top management issues

A T Kearney STP
Segment

All industries looking for business solutions

Target Group

Companies and industries

Positioning

A.T. Kearney offers strategic and operational consultancy to enterprises

A T Kearney SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of A T Kearney. Strengths are:

1. A.T. Kearney runs nearly 60 offices in 40 countries with 3000 employees across all the offices.
2. A.T. Kearney’s Global Business Policy Council (GBPC) helps business and government leaders all over the world to plan for the future.

3. Clients have consistently ranked A.T. Kearney their preferred choice of consultants (Over 90% of our clients return back  to the consultancy)

4. Major service lines are in strategy, mergers, innovation, cost management, manufacturing, marketing and sales

5. The brand has been recognized with several awards across sectors

Weaknesses

Here are the weaknesses in the A T Kearney SWOT Analysis:

1. A.T. Kearney still hasn’t penetrated globally specially into the emerging economies

2. Tough competition from big industry consultants as well as other knowledge consulting agencies

Opportunities

Following are the Opportunities in A T Kearney SWOT Analysis:

1. A.T. Kearney have immense opportunity in the emerging economies

2. Providing consultancy services to even small and midsized organizations

3. Acquiring smaller firms can boost its business

Threats

The threats in the SWOT Analysis of A T Kearney are as mentioned:

1. Recession can create problems for their business

2. Expansion of existing industry experts can reduce business of A.T. Kearney

3. Companies setting up their own knowledge centres

A T Kearney Competition
Competitors

Below are the top 9 A T Kearney competitors:

1. McKinsey and Company

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers

5. KPMG

6. Boston Consulting Group BCG

7. Deloitte Consulting

8. Booz and Company

9. Bain & Company

The brandguide table above concludes the A T Kearney SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to A T Kearney. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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