Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of A T Kearney analyses the brand by its strengths, weaknesses, opportunities & threats. In A T Kearney SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like A T Kearney to benchmark its business & performance as compared to the competitors. A T Kearney is one of the leading brands in the management & consulting sector.
The article below lists the A T Kearney SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the A T Kearney SWOT Analysis:
For A T Kearney, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
A T Kearney Strengths
The strengths of A T Kearney looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of A T Kearney :
1. A.T. Kearney runs nearly 60 offices in 40 countries with 3000 employees across all the offices. 2. A.T. Kearney’s Global Business Policy Council (GBPC) helps business and government leaders all over the world to plan for the future.
3. Clients have consistently ranked A.T. Kearney their preferred choice of consultants (Over 90% of our clients return back to the consultancy)
4. Major service lines are in strategy, mergers, innovation, cost management, manufacturing, marketing and sales
5. The brand has been recognized with several awards across sectors
A T Kearney Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the A T Kearney SWOT Analysis:
1. A.T. Kearney still hasn’t penetrated globally specially into the emerging economies
2. Tough competition from big industry consultants as well as other knowledge consulting agencies
A T Kearney Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in A T Kearney SWOT Analysis:
1. A.T. Kearney have immense opportunity in the emerging economies
2. Providing consultancy services to even small and midsized organizations
3. Acquiring smaller firms can boost its business
A T Kearney Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of A T Kearney are as mentioned:
1. Recession can create problems for their business
2. Expansion of existing industry experts can reduce business of A.T. Kearney
3. Companies setting up their own knowledge centres
A T Kearney Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of A T Kearney:
A.T. Kearney offers strategic and operational consultancy to enterprises
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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