Naukri SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Naukri SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Naukri, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Naukri to benchmark its business & performance as compared to the competitors, and make strategic improvements. Naukri is one of the leading brands in the media & entertainment sector.

The article below lists the Naukri SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Naukri SWOT Analysis:

SWOT Analysis of Naukri

For Naukri, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Naukri Strengths

The strengths of Naukri looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Naukri :

1. is a large database of Job Seekers and providers

2. Integrated services also available on mobile through the Naukri app and mobile site
3. Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc.
4. Cost and time efficient for the employers to recruit employee having a particular skill set

5. offers career management, resume guidance services, job postings etc

6. The website has more than 40 million resumes registered

7. Apart from Indian jobs, also opens up the job opportunties abroad

Naukri Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Naukri SWOT Analysis:

1. Intense competition means limited market share growth for Naukri

2. The website faced issues while registering the brand name

Naukri Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Naukri SWOT Analysis:

1. can persuade more companies to utilize the portal by emphasizing lower recruitment costs

2. To persuade more employees to post their resume on website

3. It can integrate more closely with the HR department of various companies

Naukri Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Naukri are as mentioned:

1. Limited internet penetration across various organization or locations

2. Improved services and offerings by competitors can affect dominance of
3. Newly emerging competitive job portals

Naukri Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Naukri:

1. Monster
2. Timesjobs

3. JobSitesIndia

4. Shine

5. IIMJobs

Hence this concludes the Naukri SWOT analysis.

Continue reading more about the brand/company.

About Naukri

Naukri Overview
Parent Company

InfoEdge India limited


Website-Job portal


Media & Entertainment

Tagline/ Slogan

India’s no. 1 job site

USP has availability of huge database of potential employees as well as employers

Naukri STP

Internet users looking for a  job portal

Target Market

Internet users searching for better career opportunities

Positioning is positioned as a leading job portal in India with highest magnitude of database available

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Naukri. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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