Naukri SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Naukri analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Naukri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Naukri to benchmark its business & performance as compared to the competitors and industry. As of 2020, Naukri is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Naukri competitors and includes Naukri target market, segmentation, positioning & Unique Selling Proposition (USP).

Naukri SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Naukri Brand Analysis
Parent Company

InfoEdge India limited

Category

Website-Job portal

Sector

Media & Entertainment

Tagline/ Slogan

India’s no. 1 job site

USP

Naukri.com has availability of huge database of potential employees as well as employers

Naukri STP
Naukri Segmentation

Internet users looking for a  job portal

Naukri Target Market

Internet users searching for better career opportunities

Naukri Positioning

Naukri.com is positioned as a leading job portal in India with highest magnitude of database available

Naukri SWOT Analysis
Naukri Strengths

Below are the Strengths in the SWOT Analysis of Naukri:

1. Naukri.com is a large database of Job Seekers and providers

2. Integrated services also available on mobile through the Naukri app and mobile site
3. Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc.
4. Cost and time efficient for the employers to recruit employee having a particular skill set

5. Naukri.com offers career management, resume guidance services, job postings etc

6. The website has more than 40 million resumes registered

7. Apart from Indian jobs, Naukri.com also opens up the job opportunties abroad

Naukri Weaknesses

Here are the weaknesses in the Naukri SWOT Analysis:

1. Intense competition means limited market share growth for Naukri

2. The website faced issues while registering the brand name

Naukri Opportunities

Following are the Opportunities in Naukri SWOT Analysis:

1. Naukri.com can persuade more companies to utilize the portal by emphasizing lower recruitment costs

2. To persuade more employees to post their resume on website

3. It can integrate more closely with the HR department of various companies

Naukri Threats

The threats in the SWOT Analysis of Naukri are as mentioned:

1. Limited internet penetration across various organization or locations

2. Improved services and offerings by competitors can affect dominance of Naukri.com
3. Newly emerging competitive job portals

Naukri Competition
Competitors

Below are the top 5 Naukri competitors:

1. Monster
2. Timesjobs

3. JobSitesIndia

4. Shine

5. IIMJobs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Naukri. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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