Published in Media & Entertainment category by MBA Skool Team
Naukri is one of the leading brands in the media & entertainment sector. Naukri SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Naukri:
Naukri.com is a large database of Job Seekers and providers
Integrated services also available on mobile through the Naukri app and mobile site
Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc.
Cost and time efficient for the employers to recruit employee having a particular skill set
Naukri.com offers career management, resume guidance services, job postings etc
The website has more than 40 million resumes registered
Apart from Indian jobs, Naukri.com also opens up the job opportunties abroad
Above are the strengths in the SWOT Analysis of Naukri. The strengths of Naukri looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share growth for Naukri
The website faced issues while registering the brand name
These were the weaknesses in the Naukri SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Naukri.com has availability of huge database of potential employees as well as employers
Internet users looking for a job portal
Internet users searching for better career opportunities
Naukri.com is positioned as a leading job portal in India with highest magnitude of database available
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Naukri. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute