Naukri SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 8689

SWOT analysis of Naukri analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Naukri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Naukri to benchmark its business & performance as compared to the competitors and industry. Naukri is one of the leading brands in the media & entertainment sector. The table below also lists the top Naukri competitors and elaborates Naukri market segmentation, target group, positioning & Unique Selling Proposition (USP).

Naukri SWOT, Competitors, Marketing STP & Brand analysis Table
Naukri Brand Analysis
Parent Company

InfoEdge India limited


Website-Job portal


Media & Entertainment

Tagline/ Slogan

India’s no. 1 job site

USP has availability of huge database of potential employees as well as employers

Naukri STP

Internet users looking for a  job portal

Target Group

Internet users searching for better career opportunities

Positioning is positioned as a leading job portal in India with highest magnitude of database available

Naukri SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Naukri. Strengths are:

1. is a large database of Job Seekers and providers

2. Integrated services also available on mobile through the Naukri app and mobile site
3. Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc.
4. Cost and time efficient for the employers to recruit employee having a particular skill set

5. offers career management, resume guidance services, job postings etc

6. The website has more than 40 million resumes registered

7. Apart from Indian jobs, also opens up the job opportunties abroad


Here are the weaknesses in the Naukri SWOT Analysis:

1. Intense competition means limited market share growth for Naukri

2. The website faced issues while registering the brand name


Following are the Opportunities in Naukri SWOT Analysis:

1. can persuade more companies to utilize the portal by emphasizing lower recruitment costs

2. To persuade more employees to post their resume on website

3. It can integrate more closely with the HR department of various companies


The threats in the SWOT Analysis of Naukri are as mentioned:

1. Limited internet penetration across various organization or locations

2. Improved services and offerings by competitors can affect dominance of
3. Newly emerging competitive job portals

Naukri Competition

Below are the top 5 Naukri competitors:

1. Monster
2. Timesjobs

3. JobSitesIndia

4. Shine

5. IIMJobs

The brandguide table above concludes the Naukri SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Naukri. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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