Naukri SWOT Analysis, Competitors & USP
SWOT analysis of Naukri analyses the brand by its strengths, weaknesses, opportunities & threats. In Naukri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Naukri to benchmark its business & performance as compared to the competitors. Naukri is one of the leading brands in the media & entertainment sector.
The table below lists the Naukri SWOT (Strengths, Weaknesses, Opportunities, Threats), top Naukri competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Naukri Brand Analysis | |
|---|---|
| Parent Company |
InfoEdge India limited |
| Category |
Website-Job portal |
| Sector | |
| Tagline/ Slogan |
India’s no. 1 job site |
| USP |
Naukri.com has availability of huge database of potential employees as well as employers |
| Naukri STP | |
| Segment |
Internet users looking for a job portal |
| Target Group |
Internet users searching for better career opportunities |
| Positioning |
Naukri.com is positioned as a leading job portal in India with highest magnitude of database available |
| SWOT Analysis of Naukri | |
| Naukri Strengths |
Below are the Strengths in the SWOT Analysis of Naukri: 1. Naukri.com is a large database of Job Seekers and providers 2. Integrated services also available on mobile through the Naukri app and mobile site 5. Naukri.com offers career management, resume guidance services, job postings etc 6. The website has more than 40 million resumes registered 7. Apart from Indian jobs, Naukri.com also opens up the job opportunties abroad |
| Naukri Weaknesses |
Here are the weaknesses in the Naukri SWOT Analysis: 1. Intense competition means limited market share growth for Naukri 2. The website faced issues while registering the brand name |
| Naukri Opportunities |
Following are the Opportunities in Naukri SWOT Analysis: 1. Naukri.com can persuade more companies to utilize the portal by emphasizing lower recruitment costs 2. To persuade more employees to post their resume on website 3. It can integrate more closely with the HR department of various companies |
| Naukri Threats |
The threats in the SWOT Analysis of Naukri are as mentioned: 1. Limited internet penetration across various organization or locations 2. Improved services and offerings by competitors can affect dominance of Naukri.com |
| Naukri Competition | |
| Naukri Competitors |
Below are the top 5 competitors of Naukri: 1. Monster 3. JobSitesIndia 4. Shine 5. IIMJobs |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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