Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Naukri analyses the brand by its strengths, weaknesses, opportunities & threats. In Naukri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Naukri to benchmark its business & performance as compared to the competitors. Naukri is one of the leading brands in the media & entertainment sector.
The table below lists the Naukri SWOT (Strengths, Weaknesses, Opportunities, Threats), top Naukri competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Naukri.com has availability of huge database of potential employees as well as employers
Internet users looking for a job portal
Internet users searching for better career opportunities
Naukri.com is positioned as a leading job portal in India with highest magnitude of database available
SWOT Analysis of Naukri
Below are the Strengths in the SWOT Analysis of Naukri:
1. Naukri.com is a large database of Job Seekers and providers
2. Integrated services also available on mobile through the Naukri app and mobile site 3. Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc. 4. Cost and time efficient for the employers to recruit employee having a particular skill set
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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