Naukri SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4872

SWOT Analysis of Naukri with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parent Company

InfoEdge India limited


Website-Job portal


Media and Entertainment

Tagline/ Slogan

India’s no. 1 job site

USP has availability of huge database of potential employees as well as employers

Naukri STP


Internet users looking for a  job portal

Target Group

Internet users searching for better career opportunities

Positioning is positioned as a leading job portal in India with highest magnitude of database available

Naukri SWOT Analysis


1. is a large database of Job Seekers and providers

2. Integrated services also available on mobile through the Naukri app and mobile site
3. Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc.
4. Cost and time efficient for the employers to recruit employee having a particular skill set

5. offers career management, resume guidance services, job postings etc

6. The website has more than 40 million resumes registered

7. Apart from Indian jobs, also opens up the job opportunties abroad


1. Intense competition means limited market share growth for Naukri

2. The website faced issues while registering the brand name


1. can persuade more companies to utilize the portal by emphasizing lower recruitment costs

2. To persuade more employees to post their resume on website

3. It can integrate more closely with the HR department of various companies


1. Limited internet penetration across various organization or locations

2. Improved services and offerings by competitors can affect dominance of
3. Newly emerging competitive job portals



1. Monster
2. Timesjobs

3. JobSitesIndia

4. Shine

5. IIMJobs

The table above concludes the Naukri SWOT analysis along with its marketing and brand parameters.


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