Fisher-Price SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Here is a detailed SWOT analysis of Fisher-Price covering strengths, weaknesses, opportunities and threats.

Fisher-Price Strengths

  1. Strong legacy in the toy industry since 1930
  2. Substantial market share and brand awareness
  3. High profit margin( 40%-60%) in Prestige items with minimum advertisement
  4. Economies of scale and scope
  5. Five qualities set by Herman Fisher: intrinsic play value, ingenuity, strong construction, good value for money, and action. These are still observed today
  6. Introduction of six new toys every year in the company
  7. Increased volume in $3and $5 toys
  8. Fisher Price has its own R&D facility
  9. Fisher-Price operated a licensed on-premise nursery for 2 to 3 years and 4 to 5 years old by trained teachers.
  10. Brand recall is high as it focuses on good marketing and advertising exercises

Above are the strengths in the SWOT Analysis of Fisher-Price. The strengths of Fisher-Price looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fisher-Price Weaknesses

  1. Products face competition from higher and lower quality substitutes which means restricted margins
  2. High variation in seasonal demand for products forces company to have excess cash on hand, suffer fluctuating revenues, have difficulty
  3. predicting the optimal number of a product to produce

These were the weaknesses in the Fisher-Price SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fisher-Price Opportunities

  1. Acquisition of companies or products that compliment the existing lines or target a new age group
  2. Development of new products
  3. Room for growth of international sales
  4. New advertising opportunities on the internet
  5. Investment in web retailing opportunities
  6. Development of specialized stores
  7. Substantial demand for riding toys
  8. Positive attitude towards toys

Above we covered the opportunities in Fisher-Price SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fisher-Price Threats

  1. Number of foreign manufacturers increasing
  2. Large discounters change toy industry’s structure
  3. Fierce competition with riding toys
  4. High dependency on suppliers
  5. Easy entry by competing firms
  6. Decline in children’s leisure time
  7. Threat from private label toys

The threats in the SWOT Analysis of Fisher-Price are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fisher-Price SWOT analysis.

Continue reading more about the brand/company.

About Fisher-Price

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fisher-Price Overview
Parent Company

Mattel

Category

Toys for infants and children

Sector

Media & Entertainment

Tagline/ Slogan

Best possible start

USP

Products and solutions that will enrich family’s lives

Fisher-Price STP
Segmentation

Infants & Children toys

Target Market

Anyone who is important to children; Parents, grandparents, etc

Positioning

Celebrate the discoveries of early childhood and the link between play and learning


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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