Published in Media & Entertainment category by MBA Skool Team
Fisher-Price is one of the leading brands in the media & entertainment sector. Fisher-Price SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fisher-Price:
High profit margin( 40%-60%) in Prestige items with minimum advertisement
Economies of scale and scope
Five qualities set by Herman Fisher: intrinsic play value, ingenuity, strong construction, good value for money, and action. These are still observed today
Introduction of six new toys every year in the company
Increased volume in $3and $5 toys
Fisher Price has its own R&D facility
Fisher-Price operated a licensed on-premise nursery for 2 to 3 years and 4 to 5 years old by trained teachers.
Brand recall is high as it focuses on good marketing and advertising exercises
Above are the strengths in the SWOT Analysis of Fisher-Price. The strengths of Fisher-Price looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Products face competition from higher and lower quality substitutes which means restricted margins
High variation in seasonal demand for products forces company to have excess cash on hand, suffer fluctuating revenues, have difficulty
predicting the optimal number of a product to produce
These were the weaknesses in the Fisher-Price SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Products and solutions that will enrich family’s lives
Infants & Children toys
Anyone who is important to children; Parents, grandparents, etc
Celebrate the discoveries of early childhood and the link between play and learning
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