Netflix SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 28, 2020

SWOT analysis of Netflix analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Netflix SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Netflix to benchmark its business & performance as compared to the competitors and industry. As of 2020, Netflix is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Netflix competitors and includes Netflix target market, segmentation, positioning & Unique Selling Proposition (USP).

Netflix SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Netflix Brand Analysis
Parent Company



Digital Entertainment/Streaming


Media & Entertainment

Tagline/ Slogan

See What's Next;Watch Anywhere


One of the biggest online streaming subscription based service in the world

Netflix STP
Netflix Segmentation

People looking for digital entertainment

Netflix Target Market

18-40; Upper Middle Class

Netflix Positioning

Digital Streaming which can be accessed anywhere and anytime

Netflix SWOT Analysis
Netflix Strengths

Below are the Strengths in the SWOT Analysis of Netflix:

1. Netflix is one of the most popular streaming service

2. One of the biggest strengths of Netflix has been the originals

3. There are multiple plans as per user's convenience 

4. Content can be accessed on any device (Smart TV, PC, mobile, tablet etc) 

5. Netflix is available in many countries and is becoming leader

6. It had more than 100 million subscribers as of 2018

7. Netflix is available in multiple languages

8. Netflix was able to cope up during the Covid-19 pandemic situation, it had cut down on HD content at some locations though

Netflix Weaknesses

Here are the weaknesses in the Netflix SWOT Analysis:

1. Services like Netflix is available through high speed internet which is not available to everyone and across all countries

2. With pressure increasing for producing high quality content, the costs to produce originals is rising 

3. Netflix rates are very high for many geographies

4. No user generated content is allowed on the platform which can be a weakness though Netflix controls the content quality themselves.

Netflix Opportunities

Following are the Opportunities in Netflix SWOT Analysis:

1. Netflix can consider possibility to tie up with telecom providers to offer bundled packages to subscribers

2. It can also tie up with conventional media houses and TV channels to showcase their content to target audience

3. Netflix should produce more local content for specific countries

4. Possibility of Netflix phone or tablet can be considered

5. Netflix opportunities would definitely including collaborating with local content producers for certain geographies to have more loyal and diverse audience

Netflix Threats

The threats in the SWOT Analysis of Netflix are as mentioned:

1. Threat from other streaming competitors

2. Government regulations can create issues for services like Netflix

3. High monthly cost of Netflix can be a threat 

Netflix Competition

Below are the top 9 Netflix competitors:

1. Amazon Prime

2. Hulu

3. HBO

4. Youtube

5. SonyLiv

6. Viacom

7. ErosNow

8. Showtime

9. CBS Interactive

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Netflix. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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