Published in Media & Entertainment category by MBA Skool Team
Netflix is one of the leading brands in the media & entertainment sector. Netflix SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Netflix:
Netflix is one of the most popular streaming service consisting of shows, movies, documentaries, biographies and other forms of content
One of the biggest strengths of Netflix has been the originals
There are multiple plans as per user's convenience and device type used. e.g. There are mobile only plans for markets where consumers watch content through phone primarily
Netflix's Content can be accessed on any device (Smart TV, PC, mobile, tablet etc.) based on the plan
Netflix is available in many countries and is becoming leader in the OTT services across the globe
It had more than 200 million subscribers as of 2021
Netflix is available in multiple languages catering to local markets as a lot of subscribers prefer and consume content in local languages
Netflix was able to cope up during the Covid-19 pandemic situation, it had cut down on HD content at some locations though
Netflix has made its service affordable to many as compared to its early days when it had less number of plans and was perceived expensive.
Netflix has high brand recall and awareness levels and is seen as pioneer of the OTT industry
Some Netflix shows like House of Cards, Stranger Things, Money Heist etc. have brands of their own
Netflix has adapted well over the years as the business started from being a CD/DVD rental service and has now become the biggest OTT platform globally
Above are the strengths in the SWOT Analysis of Netflix. The strengths of Netflix looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Services like Netflix is available through high speed internet which is not available to everyone and across all countries
With pressure increasing for producing high quality content, the costs to produce originals is rising
Netflix rates are still very high for many geographies as compared to its biggest competitors
No user generated content is allowed on the platform which can be a weakness though Netflix controls the content quality themselves.
These were the weaknesses in the Netflix SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
One of the biggest online streaming subscription based service in the world
People looking for digital entertainment
18-40; Upper Middle Class
Digital Streaming which can be accessed anywhere and anytime
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