Netflix SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 7528

SWOT analysis of Netflix analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Netflix SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Netflix to benchmark its business & performance as compared to the competitors and industry. Netflix is one of the leading brands in the media & entertainment sector. The table below also lists the top Netflix competitors and elaborates Netflix market segmentation, target group, positioning & Unique Selling Proposition (USP).

Netflix SWOT, Competitors, Marketing STP & Brand analysis Table
Netflix Brand Analysis
Parent Company



Digital Entertainment/Streaming


Media & Entertainment

Tagline/ Slogan

See What's Next;Watch Anywhere


One of the biggest online streaming subscription based service in the world

Netflix STP

People looking for digital entertainment

Target Group

18-40; Upper Middle Class


Digital Streaming which can be accessed anywhere and anytime

Netflix SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Netflix. Strengths are:

1. Netflix is one of the most popular streaming service

2. One of the biggest strengths of Netflix has been the originals

3. There are multiple plans as per user's convenience 

4. Content can be accessed on any device (Smart TV, PC, mobile, tablet etc) 

5. Netflix is available in many countries and is becoming leader

6. It had more than 100 million subscribers as of 2018

7. Netflix is available in multiple languages


Here are the weaknesses in the Netflix SWOT Analysis:

1. Services like Netflix is available through high speed internet which is not available to everyone and across all countries

2. With pressure increasing for producing high quality content, the costs to produce originals is rising 


Following are the Opportunities in Netflix SWOT Analysis:

1. Netflix can consider possibility to tie up with telecom providers to offer bundled packages to subscribers

2. It can also tie up with conventional media houses and TV channels to showcase their content to target audience

3. Netflix should produce more local content for specific countries

4. Possibility of Netflix phone or tablet can be considered


The threats in the SWOT Analysis of Netflix are as mentioned:

1. Threat from other streaming competitors

2. Government regulations can create issues for services like Netflix

3. High monthly cost of Netflix can be a threat 

Netflix Competition

Below are the top 9 Netflix competitors:

1. Amazon Prime

2. Hulu

3. HBO

4. Youtube

5. SonyLiv

6. Viacom

7. ErosNow

8. Showtime

9. CBS Interactive

The brandguide table above concludes the Netflix SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Netflix. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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