Netflix SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 552

SWOT Analysis of Netflix with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Digital Entertainment/Streaming


Media & Entertainment

Tagline/ Slogan

See What's Next;Watch Anywhere


One of the biggest online streaming subscription based service in the world

Netflix STP


People looking for digital entertainment

Target Group

18-40; Upper Middle Class


Digital Streaming which can be accessed anywhere and anytime

Netflix SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Netflix :

1. Netflix is one of the most popular streaming service

2. One of the biggest strengths of Netflix has been the originals

3. There are multiple plans as per user's convenience 

4. Content can be accessed on any device (Smart TV, PC, mobile, tablet etc) 

5. Netflix is available in many countries and is becoming leader

6. It had more than 100 million subscribers as of 2018

7. Netflix is available in multiple languages


1. Services like Netflix is available through high speed internet which is not available to everyone and across all countries

2. With pressure increasing for producing high quality content, the costs to produce originals is rising 


1. Netflix can consider possibility to tie up with telecom providers to offer bundled packages to subscribers

2. It can also tie up with conventional media houses and TV channels to showcase their content to target audience

3. Netflix should produce more local content for specific countries

4. Possibility of Netflix phone or tablet can be considered


1. Threat from other streaming competitors

2. Government regulations can create issues for services like Netflix

3. High monthly cost of Netflix can be a threat 

Netflix Competition


Below are the 9 main Netflix competitors :

1. Amazon Prime

2. Hulu

3. HBO

4. Youtube

5. SonyLiv

6. Viacom

7. ErosNow

8. Showtime

9. CBS Interactive

The brandguide table above concludes the Netflix SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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