Business Today SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Business Today analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Business Today SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Business Today to benchmark its business & performance as compared to the competitors and industry. Business Today is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Business Today competitors and includes Business Today target market, segmentation, positioning & Unique Selling Proposition (USP).

Business Today SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Business Today Brand Analysis
Parent Company

Living Media India limited (India Today Group)




Media & Entertainment

Tagline/ Slogan

For Managing Tomorrow


It is the largest circulated business fortnightly in India

Business Today STP
Business Today Segmentation

Middle class and upper middle class, business class

Business Today Target Market

Corporates and business students

Business Today Positioning

A business magazine that keeps the readers updated about changing business conditions

Business Today SWOT Analysis
Business Today Strengths

Below are the Strengths in the SWOT Analysis of Business Today:

1. It is one of the most popular business magazines in India, the largest circulated business fortnightly in India.
2. The parent company has a very strong presence in the Indian media industry.
3. The magazine has an approximate readership of 400000 per issue.
4. The magazine has been running successfully for more than 20 years now
5. Has a circulation of around 350,000 per issue

Business Today Weaknesses

Here are the weaknesses in the Business Today SWOT Analysis:

1. Competition from internet, newspapers and other magazines means limited market share growth
2.As it is a dedicated business magazine, the potential readership is limited

Business Today Opportunities

Following are the Opportunities in Business Today SWOT Analysis:

1.The magazine can increase its circulation by offering special subscription offers to colleges and offices.
2.By making good use of the virtual and social media space, the magazine can increase its popularity.

3. By involving B-Schools in surveys and ratings the magazine is looking to involve the student community.

Business Today Threats

The threats in the SWOT Analysis of Business Today are as mentioned:

1. A number of international brands like Forbes, Time are coming to India which will pose stiff competition.
2.With the advent of the internet the scope of print media is declining.
3.The increasing number of business magazines and papers in India will provide competition for the magazine.

Business Today Competition

Below are the top 3 Business Today competitors:

1. Business India
2.Business World

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Business Today. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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