Business Today SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Living Media India limited (India Today Group)

Magazines

Media & Entertainment

For Managing Tomorrow

It is the largest circulated business fortnightly in India

Middle class and upper middle class, business class

Corporates and business students

A business magazine that keeps the readers updated about changing business conditions

Below are the Strengths in the SWOT Analysis of Business Today:

1. It is one of the most popular business magazines in India, the largest circulated business fortnightly in India.
2. The parent company has a very strong presence in the Indian media industry.
3. The magazine has an approximate readership of 400000 per issue.
4. The magazine has been running successfully for more than 20 years now
5. Has a circulation of around 350,000 per issue

Here are the weaknesses in the Business Today SWOT Analysis:

1. Competition from internet, newspapers and other magazines means limited market share growth
2.As it is a dedicated business magazine, the potential readership is limited

Following are the Opportunities in Business Today SWOT Analysis:

1.The magazine can increase its circulation by offering special subscription offers to colleges and offices.
2.By making good use of the virtual and social media space, the magazine can increase its popularity.

3. By involving B-Schools in surveys and ratings the magazine is looking to involve the student community.

The threats in the SWOT Analysis of Business Today are as mentioned:

1. A number of international brands like Forbes, Time are coming to India which will pose stiff competition.
2.With the advent of the internet the scope of print media is declining.
3.The increasing number of business magazines and papers in India will provide competition for the magazine.

Below are the top 3 Business Today competitors:

1. Business India
2.Business World
3.Forbes