Published in Media & Entertainment category by MBA Skool Team
Business Today is one of the leading brands in the media & entertainment sector. Business Today SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Business Today:
It is one of the most popular business magazines in India, the largest circulated business fortnightly in India.
The parent company has a very strong presence in the Indian media industry.
The magazine has an approximate readership of 400000 per issue.
The magazine has been running successfully for more than 20 years now
Has a circulation of around 350,000 per issue
Above are the strengths in the SWOT Analysis of Business Today. The strengths of Business Today looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Business Today Weaknesses
Competition from internet, newspapers and other magazines means limited market share growth
As it is a dedicated business magazine, the potential readership is limited
These were the weaknesses in the Business Today SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Business Today Opportunities
The magazine can increase its circulation by offering special subscription offers to colleges and offices.
By making good use of the virtual and social media space, the magazine can increase its popularity.
By involving B-Schools in surveys and ratings the magazine is looking to involve the student community.
Above we covered the opportunities in Business Today SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Business Today Threats
A number of international brands like Forbes, Time are coming to India which will pose stiff competition.
With the advent of the internet the scope of print media is declining.
The increasing number of business magazines and papers in India will provide competition for the magazine.
The threats in the SWOT Analysis of Business Today are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
It is the largest circulated business fortnightly in India
Business Today STP
Middle class and upper middle class, business class
Corporates and business students
A business magazine that keeps the readers updated about changing business conditions
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Business Today. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute