SWOT analysis of Business Today analyses the brand by its strengths, weaknesses, opportunities & threats. In Business Today SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Business Today to benchmark its business & performance as compared to the competitors. Business Today is one of the leading brands in the media & entertainment sector.
The table below lists the Business Today SWOT (Strengths, Weaknesses, Opportunities, Threats), top Business Today competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Business Today Brand Analysis | |
---|---|
Parent Company |
Living Media India limited (India Today Group) |
Category |
Magazines |
Sector | |
Tagline/ Slogan |
For Managing Tomorrow |
USP |
It is the largest circulated business fortnightly in India |
Business Today STP | |
Segment |
Middle class and upper middle class, business class |
Target Group |
Corporates and business students |
Positioning |
A business magazine that keeps the readers updated about changing business conditions |
SWOT Analysis of Business Today | |
Business Today Strengths |
Below are the Strengths in the SWOT Analysis of Business Today: 1. It is one of the most popular business magazines in India, the largest circulated business fortnightly in India. |
Business Today Weaknesses |
Here are the weaknesses in the Business Today SWOT Analysis: 1. Competition from internet, newspapers and other magazines means limited market share growth |
Business Today Opportunities |
Following are the Opportunities in Business Today SWOT Analysis: 1.The magazine can increase its circulation by offering special subscription offers to colleges and offices. 3. By involving B-Schools in surveys and ratings the magazine is looking to involve the student community. |
Business Today Threats |
The threats in the SWOT Analysis of Business Today are as mentioned: 1. A number of international brands like Forbes, Time are coming to India which will pose stiff competition. |
Business Today Competition | |
Business Today Competitors |
Below are the top 3 competitors of Business Today: 1. Business India |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Business Today. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us