Business Today SWOT Analysis, Competitors & USP

SWOT analysis of Business Today analyses the brand by its strengths, weaknesses, opportunities & threats. In Business Today SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Business Today to benchmark its business & performance as compared to the competitors. Business Today is one of the leading brands in the media & entertainment sector.

The article below lists the Business Today SWOT (Strengths, Weaknesses, Opportunities, Threats), top Business Today competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Business Today

Business Today Overview
Parent Company	Living Media India limited (India Today Group)
Category	Magazines
Sector	Media & Entertainment
Tagline/ Slogan	For Managing Tomorrow
USP	It is the largest circulated business fortnightly in India
Business Today STP
Segmentation	Middle class and upper middle class, business class
Target Market	Corporates and business students
Positioning	A business magazine that keeps the readers updated about changing business conditions

SWOT Analysis of Business Today

For Business Today, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Business Today SWOT Analysis:

Business Today Strengths

The strengths of Business Today looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Business Today :

1. It is one of the most popular business magazines in India, the largest circulated business fortnightly in India.
2. The parent company has a very strong presence in the Indian media industry.
3. The magazine has an approximate readership of 400000 per issue.
4. The magazine has been running successfully for more than 20 years now
5. Has a circulation of around 350,000 per issue

Business Today Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Business Today SWOT Analysis:

1. Competition from internet, newspapers and other magazines means limited market share growth
2.As it is a dedicated business magazine, the potential readership is limited

Business Today Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Business Today SWOT Analysis:

1.The magazine can increase its circulation by offering special subscription offers to colleges and offices.
2.By making good use of the virtual and social media space, the magazine can increase its popularity.

3. By involving B-Schools in surveys and ratings the magazine is looking to involve the student community.

Business Today Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Business Today are as mentioned:

1. A number of international brands like Forbes, Time are coming to India which will pose stiff competition.
2.With the advent of the internet the scope of print media is declining.
3.The increasing number of business magazines and papers in India will provide competition for the magazine.

Business Today Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Business Today:

1. Business India
2.Business World
3.Forbes

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Business Today. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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