Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Business Today analyses the brand by its strengths, weaknesses, opportunities & threats. In Business Today SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Business Today to benchmark its business & performance as compared to the competitors. Business Today is one of the leading brands in the media & entertainment sector.
The table below lists the Business Today SWOT (Strengths, Weaknesses, Opportunities, Threats), top Business Today competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
It is the largest circulated business fortnightly in India
Business Today STP
Middle class and upper middle class, business class
Corporates and business students
A business magazine that keeps the readers updated about changing business conditions
SWOT Analysis of Business Today
Business Today Strengths
Below are the Strengths in the SWOT Analysis of Business Today:
1. It is one of the most popular business magazines in India, the largest circulated business fortnightly in India. 2. The parent company has a very strong presence in the Indian media industry. 3. The magazine has an approximate readership of 400000 per issue. 4. The magazine has been running successfully for more than 20 years now 5. Has a circulation of around 350,000 per issue
Business Today Weaknesses
Here are the weaknesses in the Business Today SWOT Analysis:
1. Competition from internet, newspapers and other magazines means limited market share growth 2.As it is a dedicated business magazine, the potential readership is limited
Business Today Opportunities
Following are the Opportunities in Business Today SWOT Analysis:
1.The magazine can increase its circulation by offering special subscription offers to colleges and offices. 2.By making good use of the virtual and social media space, the magazine can increase its popularity.
3. By involving B-Schools in surveys and ratings the magazine is looking to involve the student community.
Business Today Threats
The threats in the SWOT Analysis of Business Today are as mentioned:
1. A number of international brands like Forbes, Time are coming to India which will pose stiff competition. 2.With the advent of the internet the scope of print media is declining. 3.The increasing number of business magazines and papers in India will provide competition for the magazine.
Business Today Competition
Business Today Competitors
Below are the top 3 competitors of Business Today:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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