TIME SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of TIME analyses the brand by its strengths, weaknesses, opportunities & threats. In TIME SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TIME to benchmark its business & performance as compared to the competitors. TIME is one of the leading brands in the media & entertainment sector.

The table below lists the TIME SWOT (Strengths, Weaknesses, Opportunities, Threats), top TIME competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

TIME SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TIME Brand Analysis
Parent Company

Time Inc. (Time Warner)

Category

Magazines

Sector

Media & Entertainment

Tagline/ Slogan

The Weekly News Magazine

USP

It is considered to be one of the most popular magazines in history

TIME STP
Segment

Students, working class, business class

Target Group

Students, corporates and business men in USA and other parts of the world

Positioning

A weekly magazine that covers world events and news

SWOT Analysis of TIME
TIME Strengths

Below are the Strengths in the SWOT Analysis of TIME:

1. It is the largest circulating weekly magazine in the USA as well as the entire world.
2. The magazine boasts of a readership of 25 million.
3. The “Person of the Year” feature of the magazine has gained huge popularity worldwide.
4. The magazine is the largest magazine in terms of ad revenue in USA.
5. One of the Most reputed and respected magazine brand in the world
6. The brand has a very high recall worldwide and it is prestigious to be associated or to be featured in the magazine

TIME Weaknesses

Here are the weaknesses in the TIME SWOT Analysis:

1. The global editions of the magazine face stiff competition from the local magazines in the respective countries.
2. The brand is comparatively not as popular as it is in US in some middle-eastern and Asian countries as it is in USA.

TIME Opportunities

Following are the Opportunities in TIME SWOT Analysis:

1. The magazine covers a variety of issues such as politics, business, technology, health, science, entertainment hence it can appeal to a wide range of potential customers.
2. The magazine has some very popular names associated with its editorial panel which the magazine can use for branding.

3. The magazine enjoys an iconic status which is a big plus for branding purposes.

TIME Threats

The threats in the SWOT Analysis of TIME are as mentioned:

1. The magazine operates in a very competitive space with several big brands competing for the same potential customer base.
2. Print media is becoming weaker day by day due to the widespread network of internet all over the world.
3. The distribution networks of the local editions are not as well developed as those of the local magzines.

TIME Competition
TIME Competitors

Below are the top 3 competitors of TIME:

1. Newsweek
2.Forbes
3.Fortune


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TIME. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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