CBS Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of CBS Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

CBS Corporation


TV channels


Media and broadcasting

Tagline/ Slogan

Only CBS


Very large and oldest television channels



Segmenting based on customer’s viewing tastes

Target Group

Across all segments in tv, radio, internet


High quality service as it is direct to home connection

SWOT Analysis


1. Innovation in the field of TV and broadcasting

2. Market share leadership with over 20,000 employees

3. Strong brand equity

4. Unique services offers globally

5. CBS works to provide broadcasting that encompasses a variety of perspectives, viewpoints, and backgrounds in order to please its national viewing audience

6. Its most popular programs, TV shows, sitcoms etc which have a true global audience

7. The CW is the only broadcast network that targets adults from the ages of 18-34


1. Limited global presence as compared to a few other global brands

2. Many options available for the customers means high brand switching


1. Acquisitions and innovations

2. Emerging markets and expansion abroad

3. Product and services expansion

4. explore opportunities in new media sectors including streaming of network programming, live shows made just for the Internet, pod casts, and “mob-isodes” of CBS shows


1. Competition and Cheaper technology

2. Economic slowdown

3. External changes (government, politics, taxes, etc)

4. Exchange rate fluctuations

5. Lower cost competitors

6. Today, the Internet poses the biggest threat on television broadcasters. Some of the major rivals include Apple, Joost, YouTube, NetFlix, TiVo, and many others, all of whom offer audiences alternatives to broadcast TV



1. NBC

2. FOX

3. CNN

The table above concludes the CBS Corporation SWOT analysis along with its marketing and brand parameters.


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