Published in Media & Entertainment category by MBA Skool Team
CBS Corporation is one of the leading brands in the media & entertainment sector. CBS Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of CBS Corporation:
Market share leadership with over 20,000 employees
Strong brand equity
Unique services offers globally
CBS works to provide broadcasting that encompasses a variety of perspectives, viewpoints, and backgrounds in order to please its national viewing audience
Its most popular programs, TV shows, sitcoms etc which have a true global audience
The CW is the only broadcast network that targets adults from the ages of 18-34
Above are the strengths in the SWOT Analysis of CBS Corporation. The strengths of CBS Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
CBS Corporation Weaknesses
Limited global presence as compared to a few other global brands
Many options available for the customers means high brand switching
These were the weaknesses in the CBS Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
CBS Corporation Opportunities
Acquisitions and innovations
Emerging markets and expansion abroad
Product and services expansion
explore opportunities in new media sectors including streaming of network programming, live shows made just for the Internet, pod casts, and “mob-isodes” of CBS shows
Above we covered the opportunities in CBS Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Today, the Internet poses the biggest threat on television broadcasters. Some of the major rivals include Apple, Joost, YouTube, NetFlix, TiVo, and many others, all of whom offer audiences alternatives to broadcast TV
The threats in the SWOT Analysis of CBS Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Segmentationing based on customer’s viewing tastes
Across all segments in tv, radio, internet
High quality service as it is direct to home connection
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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