CBS Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of CBS Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In CBS Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CBS Corporation to benchmark its business & performance as compared to the competitors. CBS Corporation is one of the leading brands in the media & entertainment sector.

The table below lists the CBS Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top CBS Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

CBS Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CBS Corporation Brand Analysis
Parent Company

CBS Corporation


TV channels


Media & Entertainment

Tagline/ Slogan

Only CBS


Very large and oldest television channels

CBS Corporation STP

Segmenting based on customer’s viewing tastes

Target Group

Across all segments in tv, radio, internet


High quality service as it is direct to home connection

SWOT Analysis of CBS Corporation
CBS Corporation Strengths

Below are the Strengths in the SWOT Analysis of CBS Corporation:

1. Innovation in the field of TV and broadcasting

2. Market share leadership with over 20,000 employees

3. Strong brand equity

4. Unique services offers globally

5. CBS works to provide broadcasting that encompasses a variety of perspectives, viewpoints, and backgrounds in order to please its national viewing audience

6. Its most popular programs, TV shows, sitcoms etc which have a true global audience

7. The CW is the only broadcast network that targets adults from the ages of 18-34

CBS Corporation Weaknesses

Here are the weaknesses in the CBS Corporation SWOT Analysis:

1. Limited global presence as compared to a few other global brands

2. Many options available for the customers means high brand switching

CBS Corporation Opportunities

Following are the Opportunities in CBS Corporation SWOT Analysis:

1. Acquisitions and innovations

2. Emerging markets and expansion abroad

3. Product and services expansion

4. explore opportunities in new media sectors including streaming of network programming, live shows made just for the Internet, pod casts, and “mob-isodes” of CBS shows

CBS Corporation Threats

The threats in the SWOT Analysis of CBS Corporation are as mentioned:

1. Competition and Cheaper technology

2. Economic slowdown

3. External changes (government, politics, taxes, etc)

4. Exchange rate fluctuations

5. Lower cost competitors

6. Today, the Internet poses the biggest threat on television broadcasters. Some of the major rivals include Apple, Joost, YouTube, NetFlix, TiVo, and many others, all of whom offer audiences alternatives to broadcast TV

CBS Corporation Competition
CBS Corporation Competitors

Below are the top 3 competitors of CBS Corporation:

1. NBC

2. FOX

3. CNN

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CBS Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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