Time Warner Cable SWOT Analysis, Competitors & USP
SWOT analysis of Time Warner Cable analyses the brand by its strengths, weaknesses, opportunities & threats. In Time Warner Cable SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Time Warner Cable to benchmark its business & performance as compared to the competitors. Time Warner Cable is one of the leading brands in the media & entertainment sector.
The table below lists the Time Warner Cable SWOT (Strengths, Weaknesses, Opportunities, Threats), top Time Warner Cable competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Time Warner Cable Brand Analysis | |
|---|---|
| Parent Company |
Time Inc, Warner Communications |
| Category |
Channels and broadcasting |
| Sector | |
| Tagline/ Slogan |
Enjoy Better |
| USP |
Reliable and consistent cable |
| Time Warner Cable STP | |
| Segment |
Segmenting based on geographic locationswith demographic segmenting |
| Target Group |
Professional Youngsters (Source: Marketing Plan Pro), Upper-Medium Income Household, and Baby Boomers |
| Positioning |
TWC offers quality service, and reliability |
| SWOT Analysis of Time Warner Cable | |
| Time Warner Cable Strengths |
Below are the Strengths in the SWOT Analysis of Time Warner Cable: 1. High Product Offering which is also customised 2. Strong Brand Recognition and visibility 3. VOD and DVR Available to All Customers 4. Good financial Health Compared to Competition 5. No Service Contracts and No Extra HD Equipment Required 6. Equipment Does Not Have to be Purchased 7. Dominant Market Share 8. Time Warner’s AOL Web Content Services Division reached 75 million unique visitors 9. Its presence even reaches into the contemporary cartoon genre such as the Cartoon Network |
| Time Warner Cable Weaknesses |
Here are the weaknesses in the Time Warner Cable SWOT Analysis: 1. Limited of Awareness of DVR and VOD Benefits to Customers 2. Inability to Market to Customers Using Mass Media 3. Signal intrusion & accidental transmission of wrong content |
| Time Warner Cable Opportunities |
Following are the Opportunities in Time Warner Cable SWOT Analysis: 1. Consumer Awareness of VOD and DVR Benefits 2. Awareness of Bundling and Awareness of Internet Phone Service 3. Availability of HD Channels 4. Increased buying power of Hispanic Market 5. Consumer Confidence through Excellent Customer Service 6. Internet Marketing and VOD Buy-rates |
| Time Warner Cable Threats |
The threats in the SWOT Analysis of Time Warner Cable are as mentioned: 1. Satellite Perception by Potential Customers 2. Competitor Pricing and Consolidation and Partnerships of Competition 3. Cell Phone Use / Decreased Need for Landline 4. Entrance of Telecom into Television/Video Content Market |
| Time Warner Cable Competition | |
| Time Warner Cable Competitors |
Below are the top 4 competitors of Time Warner Cable: 1. Cablevision Systems Corporation 2. Comcast Corporation 3. Crown Media Holdings, Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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