Time Warner Cable SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 6592

SWOT Analysis of Time Warner Cable with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Time Warner Cable

Parent Company

Time Inc, Warner Communications


Channels and broadcasting


Media & Entertainment

Tagline/ Slogan

Enjoy Better


Reliable and consistent cable

Time Warner Cable STP


Segmenting based on geographic locationswith demographic segmenting

Target Group

Professional Youngsters (Source: Marketing Plan Pro), Upper-Medium Income Household, and Baby Boomers


TWC offers quality service, and reliability

Time Warner Cable SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Time Warner Cable. Strengths are:

1. High Product Offering which is also customised

2. Strong Brand Recognition and visibility

3. VOD and DVR Available to All Customers

4. Good financial Health Compared to Competition

5. No Service Contracts and No Extra HD Equipment Required

6. Equipment Does Not Have to be Purchased

7. Dominant Market Share

8. Time Warner’s AOL Web Content Services Division reached 75 million unique visitors

9. Its presence even reaches into the contemporary cartoon genre such as the Cartoon Network


Here are the weaknesses of Time Warner Cable :

1. Limited of Awareness of DVR and VOD Benefits to Customers

2. Inability to Market to Customers Using Mass Media

3. Signal intrusion & accidental transmission of wrong content


Following are the Opportunities of Time Warner Cable :

1. Consumer Awareness of VOD and DVR Benefits

2. Awareness of Bundling and Awareness of Internet Phone Service

3. Availability of HD Channels

4. Increased buying power of Hispanic Market

5. Consumer Confidence through Excellent Customer Service

6. Internet Marketing and VOD Buy-rates


The threats of Time Warner Cable are as mentioned :

1. Satellite Perception by Potential Customers

2. Competitor Pricing and Consolidation and Partnerships of Competition

3. Cell Phone Use / Decreased Need for Landline

4. Entrance of Telecom into Television/Video Content Market

Time Warner Cable Competition


Below are the 4 main Time Warner Cable competitors :

1. Cablevision Systems Corporation

2. Comcast Corporation

3. Crown Media Holdings, Inc.

4. Discovery communications

The brandguide table above concludes the Time Warner Cable SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Time Warner Cable. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: