SWOT Analysis of Time Warner Cable with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Time Warner Cable |
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Parent Company |
Time Inc, Warner Communications |
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Category |
Channels and broadcasting |
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Sector |
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Tagline/ Slogan |
Enjoy Better |
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USP |
Reliable and consistent cable |
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Time Warner Cable STP |
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Segment |
Segmenting based on geographic locationswith demographic segmenting |
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Target Group |
Professional Youngsters (Source: Marketing Plan Pro), Upper-Medium Income Household, and Baby Boomers |
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Positioning |
TWC offers quality service, and reliability |
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Time Warner Cable SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Time Warner Cable : 1. High Product Offering which is also customised 2. Strong Brand Recognition and visibility 3. VOD and DVR Available to All Customers 4. Good financial Health Compared to Competition 5. No Service Contracts and No Extra HD Equipment Required 6. Equipment Does Not Have to be Purchased 7. Dominant Market Share 8. Time Warner’s AOL Web Content Services Division reached 75 million unique visitors 9. Its presence even reaches into the contemporary cartoon genre such as the Cartoon Network |
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Weaknesses |
1. Limited of Awareness of DVR and VOD Benefits to Customers 2. Inability to Market to Customers Using Mass Media 3. Signal intrusion & accidental transmission of wrong content |
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Opportunities |
1. Consumer Awareness of VOD and DVR Benefits 2. Awareness of Bundling and Awareness of Internet Phone Service 3. Availability of HD Channels 4. Increased buying power of Hispanic Market 5. Consumer Confidence through Excellent Customer Service 6. Internet Marketing and VOD Buy-rates |
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Threats |
1. Satellite Perception by Potential Customers 2. Competitor Pricing and Consolidation and Partnerships of Competition 3. Cell Phone Use / Decreased Need for Landline 4. Entrance of Telecom into Television/Video Content Market |
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Time Warner Cable Competition |
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Competitors |
Below are the 4 main Time Warner Cable competitors : 1. Cablevision Systems Corporation 2. Comcast Corporation 3. Crown Media Holdings, Inc. |
The brandguide table above concludes the Time Warner Cable SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Time Warner Cable. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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