Time Warner Cable SWOT Analysis, Competitors & USP

Time Warner Cable

Parent Company

Time Inc, Warner Communications

Category

Channels and broadcasting

Sector

Media & Entertainment

Tagline/ Slogan

Enjoy Better

USP

Reliable and consistent cable

Time Warner Cable STP

Segment

Segmenting based on geographic locationswith demographic segmenting

Target Group

Professional Youngsters (Source: Marketing Plan Pro), Upper-Medium Income Household, and Baby Boomers

Positioning

TWC offers quality service, and reliability

Time Warner Cable SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Time Warner Cable. Strengths are:

1. High Product Offering which is also customised

2. Strong Brand Recognition and visibility

3. VOD and DVR Available to All Customers

4. Good financial Health Compared to Competition

5. No Service Contracts and No Extra HD Equipment Required

6. Equipment Does Not Have to be Purchased

7. Dominant Market Share

8. Time Warner’s AOL Web Content Services Division reached 75 million unique visitors

9. Its presence even reaches into the contemporary cartoon genre such as the Cartoon Network

Weaknesses

Here are the weaknesses of Time Warner Cable :

1. Limited of Awareness of DVR and VOD Benefits to Customers

2. Inability to Market to Customers Using Mass Media

3. Signal intrusion & accidental transmission of wrong content

Opportunities

Following are the Opportunities of Time Warner Cable :

1. Consumer Awareness of VOD and DVR Benefits

2. Awareness of Bundling and Awareness of Internet Phone Service

3. Availability of HD Channels

4. Increased buying power of Hispanic Market

5. Consumer Confidence through Excellent Customer Service

6. Internet Marketing and VOD Buy-rates

Threats

The threats of Time Warner Cable are as mentioned :

1. Satellite Perception by Potential Customers

2. Competitor Pricing and Consolidation and Partnerships of Competition

3. Cell Phone Use / Decreased Need for Landline

4. Entrance of Telecom into Television/Video Content Market

Time Warner Cable Competition

Competitors

Below are the 4 main Time Warner Cable competitors :

1. Cablevision Systems Corporation

2. Comcast Corporation

3. Crown Media Holdings, Inc.

4. Discovery communications