Time Warner SWOT Analysis
Time Warner is one of the leading brands in the media & entertainment sector. Time Warner SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Time Warner:
Quick Glance:
Time Warner Strengths
- High Product Offering which is also customised
- Strong Brand Recognition and visibility
- VOD and DVR Available to All Customers
- Good financial Health Compared to Competition
- No Service Contracts and No Extra HD Equipment Required
- Equipment Does Not Have to be Purchased
- Dominant Market Share
- Time Warner’s AOL Web Content Services Division reached 75 million unique visitors
- Its presence even reaches into the contemporary cartoon genre such as the Cartoon Network
Above are the strengths in the SWOT Analysis of Time Warner. The strengths of Time Warner looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Time Warner Weaknesses
- Limited of Awareness of DVR and VOD Benefits to Customers
- Inability to Market to Customers Using Mass Media
- Signal intrusion & accidental transmission of wrong content
These were the weaknesses in the Time Warner SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Time Warner Opportunities
- Consumer Awareness of VOD and DVR Benefits
- Awareness of Bundling and Awareness of Internet Phone Service
- Availability of HD Channels
- Increased buying power of Hispanic Market
- Consumer Confidence through Excellent Customer Service
- Internet Marketing and VOD Buy-rates
Above we covered the opportunities in Time Warner SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Time Warner Threats
- Satellite Perception by Potential Customers
- Competitor Pricing and Consolidation and Partnerships of Competition
- Cell Phone Use / Decreased Need for Landline
- Entrance of Telecom into Television/Video Content Market
The threats in the SWOT Analysis of Time Warner are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Time Warner SWOT analysis.
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About Time Warner
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Time Warner Overview | |
|---|---|
| Parent Company |
Time Inc, Warner Communications |
| Category |
Channels and broadcasting |
| Sector | |
| Tagline/ Slogan |
Enjoy Better |
| USP |
Reliable and consistent cable |
| Time Warner STP | |
| Segmentation |
Segmentationing based on geographic locationswith demographic segmenting |
| Target Market |
Professional Youngsters (Source: Marketing Plan Pro), Upper-Medium Income Household, and Baby Boomers |
| Positioning |
TWC offers quality service, and reliability |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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