Time Warner Cable SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Time Warner Cable analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Time Warner Cable SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Time Warner Cable to benchmark its business & performance as compared to the competitors and industry. As of 2020, Time Warner Cable is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Time Warner Cable competitors and includes Time Warner Cable target market, segmentation, positioning & Unique Selling Proposition (USP).

Time Warner Cable SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Time Warner Cable Brand Analysis
Parent Company

Time Inc, Warner Communications

Category

Channels and broadcasting

Sector

Media & Entertainment

Tagline/ Slogan

Enjoy Better

USP

Reliable and consistent cable

Time Warner Cable STP
Time Warner Cable Segmentation

Time Warner Cable Segmentationing based on geographic locationswith demographic segmenting

Time Warner Cable Target Market

Professional Youngsters (Source: Marketing Plan Pro), Upper-Medium Income Household, and Baby Boomers

Time Warner Cable Positioning

TWC offers quality service, and reliability

Time Warner Cable SWOT Analysis
Time Warner Cable Strengths

Below are the Strengths in the SWOT Analysis of Time Warner Cable:

1. High Product Offering which is also customised

2. Strong Brand Recognition and visibility

3. VOD and DVR Available to All Customers

4. Good financial Health Compared to Competition

5. No Service Contracts and No Extra HD Equipment Required

6. Equipment Does Not Have to be Purchased

7. Dominant Market Share

8. Time Warner’s AOL Web Content Services Division reached 75 million unique visitors

9. Its presence even reaches into the contemporary cartoon genre such as the Cartoon Network

Time Warner Cable Weaknesses

Here are the weaknesses in the Time Warner Cable SWOT Analysis:

1. Limited of Awareness of DVR and VOD Benefits to Customers

2. Inability to Market to Customers Using Mass Media

3. Signal intrusion & accidental transmission of wrong content

Time Warner Cable Opportunities

Following are the Opportunities in Time Warner Cable SWOT Analysis:

1. Consumer Awareness of VOD and DVR Benefits

2. Awareness of Bundling and Awareness of Internet Phone Service

3. Availability of HD Channels

4. Increased buying power of Hispanic Market

5. Consumer Confidence through Excellent Customer Service

6. Internet Marketing and VOD Buy-rates

Time Warner Cable Threats

The threats in the SWOT Analysis of Time Warner Cable are as mentioned:

1. Satellite Perception by Potential Customers

2. Competitor Pricing and Consolidation and Partnerships of Competition

3. Cell Phone Use / Decreased Need for Landline

4. Entrance of Telecom into Television/Video Content Market

Time Warner Cable Competition
Competitors

Below are the top 4 Time Warner Cable competitors:

1. Cablevision Systems Corporation

2. Comcast Corporation

3. Crown Media Holdings, Inc.

4. Discovery communications


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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