Time Warner SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Here is a detailed SWOT analysis of Time Warner covering strengths, weaknesses, opportunities and threats.

Time Warner Strengths

  1. High Product Offering which is also customised
  2. Strong Brand Recognition and visibility
  3. VOD and DVR Available to All Customers
  4. Good financial Health Compared to Competition
  5. No Service Contracts and No Extra HD Equipment Required
  6. Equipment Does Not Have to be Purchased
  7. Dominant Market Share
  8. Time Warner’s AOL Web Content Services Division reached 75 million unique visitors
  9. Its presence even reaches into the contemporary cartoon genre such as the Cartoon Network

Above are the strengths in the SWOT Analysis of Time Warner. The strengths of Time Warner looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Time Warner Weaknesses

  1. Limited of Awareness of DVR and VOD Benefits to Customers
  2. Inability to Market to Customers Using Mass Media
  3. Signal intrusion & accidental transmission of wrong content

These were the weaknesses in the Time Warner SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Time Warner Opportunities

  1. Consumer Awareness of VOD and DVR Benefits
  2. Awareness of Bundling and Awareness of Internet Phone Service
  3. Availability of HD Channels
  4. Increased buying power of Hispanic Market
  5. Consumer Confidence through Excellent Customer Service
  6. Internet Marketing and VOD Buy-rates

Above we covered the opportunities in Time Warner SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Time Warner Threats

  1. Satellite Perception by Potential Customers
  2. Competitor Pricing and Consolidation and Partnerships of Competition
  3. Cell Phone Use / Decreased Need for Landline
  4. Entrance of Telecom into Television/Video Content Market

The threats in the SWOT Analysis of Time Warner are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Time Warner SWOT analysis.

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About Time Warner

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Time Warner Overview
Parent Company

Time Inc, Warner Communications

Category

Channels and broadcasting

Sector

Media & Entertainment

Tagline/ Slogan

Enjoy Better

USP

Reliable and consistent cable

Time Warner STP
Segmentation

Segmentationing based on geographic locationswith demographic segmenting

Target Market

Professional Youngsters (Source: Marketing Plan Pro), Upper-Medium Income Household, and Baby Boomers

Positioning

TWC offers quality service, and reliability


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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