Time Warner Cable SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Time Warner Cable analyses the brand by its strengths, weaknesses, opportunities & threats. In Time Warner Cable SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Time Warner Cable to benchmark its business & performance as compared to the competitors. Time Warner Cable is one of the leading brands in the media & entertainment sector.

The article below lists the Time Warner Cable SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Time Warner Cable SWOT Analysis:

SWOT Analysis of Time Warner Cable

For Time Warner Cable, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Time Warner Cable Strengths

The strengths of Time Warner Cable looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Time Warner Cable :

1. High Product Offering which is also customised

2. Strong Brand Recognition and visibility

3. VOD and DVR Available to All Customers

4. Good financial Health Compared to Competition

5. No Service Contracts and No Extra HD Equipment Required

6. Equipment Does Not Have to be Purchased

7. Dominant Market Share

8. Time Warner’s AOL Web Content Services Division reached 75 million unique visitors

9. Its presence even reaches into the contemporary cartoon genre such as the Cartoon Network

Time Warner Cable Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Time Warner Cable SWOT Analysis:

1. Limited of Awareness of DVR and VOD Benefits to Customers

2. Inability to Market to Customers Using Mass Media

3. Signal intrusion & accidental transmission of wrong content


Time Warner Cable Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Time Warner Cable SWOT Analysis:

1. Consumer Awareness of VOD and DVR Benefits

2. Awareness of Bundling and Awareness of Internet Phone Service

3. Availability of HD Channels

4. Increased buying power of Hispanic Market

5. Consumer Confidence through Excellent Customer Service

6. Internet Marketing and VOD Buy-rates

Time Warner Cable Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Time Warner Cable are as mentioned:

1. Satellite Perception by Potential Customers

2. Competitor Pricing and Consolidation and Partnerships of Competition

3. Cell Phone Use / Decreased Need for Landline

4. Entrance of Telecom into Television/Video Content Market


Time Warner Cable Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Time Warner Cable:

1. Cablevision Systems Corporation

2. Comcast Corporation

3. Crown Media Holdings, Inc.

4. Discovery communications

Hence this concludes the Time Warner Cable SWOT analysis.

Continue reading more about the brand/company.

About Time Warner Cable

Time Warner Cable Overview
Parent Company

Time Inc, Warner Communications

Category

Channels and broadcasting

Sector

Media & Entertainment

Tagline/ Slogan

Enjoy Better

USP

Reliable and consistent cable

Time Warner Cable STP
Segmentation

Segmentationing based on geographic locationswith demographic segmenting

Target Market

Professional Youngsters (Source: Marketing Plan Pro), Upper-Medium Income Household, and Baby Boomers

Positioning

TWC offers quality service, and reliability


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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