Published in Media & Entertainment category by MBA Skool Team
Virgin Media is one of the leading brands in the media & entertainment sector. Virgin Media SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Virgin Media:
All of the company's consumer services were rebranded under the Virgin Media name
Cable infrastructure brings many benefits to owners, because the expense of establishing cable infrastructure to customers provides a natural barrier to entry against competitors.
It also allows many additional services such as phone, cable TV and internet connectivity
The Sir Richard Branson goes for promotion in such a way that it effects all the media houses leading to trigger the all the channels with branding promotion.
Virgin Media owns and operates its own fibre-optic cable network, the only national cable network in the United Kingdom
Wide user base of approximately 5 million cable customers, of whom around 3.8 million were supplied with its television services (Virgin TV), around 4 million with broadband internet services and around 4.2 million with fixed-line telephony services
Virgin TV carries around 300 digital television and radio channels, including a mixture of subscription, premium subscription and pay-per-view channels.
Virgin TV, the digital cable television service from Virgin Media, currently ranks as the UK's second largest pay TV service
Above are the strengths in the SWOT Analysis of Virgin Media. The strengths of Virgin Media looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Virgin Media Weaknesses
Integrating acquisitions could distract a company from other important tasks within the firm.
Expenses related to integrating back office IT systems and different corporate cultures could lead to further issues that hurt the firm over the long term.
High cost of business negatively affect profitability is a concern
These were the weaknesses in the Virgin Media SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
First "quadruple-play" media company in the United Kingdom, offering television, internet, mobile phone and fixed-line telephone services
Virgin Media STP
Segmentationing based on different sources of broadcasting
Fixed line, television users, internet users
A popular high quality media and broadcasting company
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