Virgin Media PESTLE Analysis

Published by MBA Skool Team, Last Updated: March 13, 2021

PESTLE Analysis of Virgin Media analyses the brand on its business tactics. Virgin Media PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand.

PESTLE analysis is a framework which is imperative for companies such as Virgin Media, as it helps to understand market dynamics & improve its business continuously. PESTLE analysis is also referred to as PESTEL analysis.

Let us start the Virgin Media PESTLE Analysis:

Political Factors:

The political factors in the Virgin Media PESTLE Analysis can be explained as follows:

Virgin Media mainly operates in United Kingdom. It should focus on the policies made by governments of the four countries in the United Kingdom. It should have good connections with those countries to have smooth operations. it should also focus on the terms of Brexit. It should also focus on the trade policies of the UK which can influence on the supply chain of the company. the company should also focus on the policies taken up by the government due to second wave of the pandemic. The company should also keenly observe the government as there are changes of prime ministers because of the Brexit.


Image: Wikimedia


Economic Factors:

Below are the economic factors in the PESTLE Analysis of Virgin Media:

There are many financial factors which affect the business operations of Virgin Media.

Due to pandemic, the economy of the nations has decreased. the GDP growth rate is having negative trend. Due to second wave of pandemic, the economic conditions of the nation didn’t start fully as before. The disposable income of the people also decreased a lot. The family expenditure has decreased. the company should also observe the economic stimulus provided by the government. It also take wise decisions on the operation costs. The company gets the material for its operations from globally. So it also should focus on the foreign exchange rates which influence the company’s profits.


Social Factors:

Following are the social factors impacting Virgin Media PESTLE Analysis:

Virgin Media’s operations has a lot to do with what people & society want. People behavioural patterns has changed a lot in this decade. The usage of internet has increased a lot. In this fast moving ages, people also adopting to the future driven technologies. People are doing everything on the place where they are. They are paying bills, booking tickets etc within minutes which takes time before the internet. People also change the behaviours according to the industrial revolution 4.0. the company should focus on the change in demographics. The company should also focus on the developing the services which improve speed and accuracy.


Technological Factors:

The technological factors in the PESTLE Analysis of Virgin Media are mentioned below:

The company is in the telecommunications and broadband service industry which needs sophisticated technology to operate smoothly. This is the generation of speed. Due to advancements in the technology, it will be attained. Virgin Media should also focus on the new developments in the telecommunication industry. It should focus on speed of the internet which it provides with the help optical fibre. The 5G technology will be a great asset in the near future technological advancement.

The company should also improve its resources which can be suit for the 5G technology.


Legal Factors:

Following are the legal factors in the Virgin Media PESTLE Analysis:

Virgin Media has to take permissions from the governments to get the telecom spectrum. For this the company should follow the rules and regulations of the government. The company should also maintain the resources which serve to the people. It also take the permissions from the local government and also follow the rules and regulations to maintain those resources. The company should also focus on the rules and regulations of the environmental issues. The company should follow all rules where there laws are strict in UK.


Environmental Factors:

In the Virgin Media PESTLE Analysis, the environmental elements affecting its business are as below:

Virgin Media uses lots of non-renewable energy which increases the carbon foot print. It increases the temperature of the globe. This increases the urban floods and the intensity of the natural disasters has increased a lot. Due to these natural disasters the supply chains of the company disrupt which is a huge loss for the company.

due to these disasters, the company should also lose its resources. Due to the rays coming out of the telecom spectrum is harmful for the birds. The company should also focus on the environment stability.

To conclude, the above Virgin Media PESTLE Analysis highlights the various elements which impact its business performance. This understanding helps to evaluate the criticality of external business factors for any brand.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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