Yash Raj Films YRF SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Yash Raj Films YRF analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Yash Raj Films YRF SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yash Raj Films YRF to benchmark its business & performance as compared to the competitors and industry. As of 2020, Yash Raj Films YRF is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yash Raj Films YRF competitors and includes Yash Raj Films YRF target market, segmentation, positioning & Unique Selling Proposition (USP).

Yash Raj Films YRF SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Yash Raj Films YRF Brand Analysis
Parent Company

Yash Raj Films Ltd

Category

Films and entertainment

Sector

Media & Entertainment

Tagline/ Slogan

Films for ever

USP

YRF Studios is India's leading Entertainment Conglomerate – veritably a "Studio" in every sense.

Yash Raj Films YRF STP
Yash Raj Films YRF Segmentation

Yash Raj Films YRF Segmentationing based on different movie tastes

Yash Raj Films YRF Target Market

Mostly people loving Family,drama,romantic entertainers

Yash Raj Films YRF Positioning

Love and Family and drama

Yash Raj Films YRF SWOT Analysis
Yash Raj Films YRF Strengths

Below are the Strengths in the SWOT Analysis of Yash Raj Films YRF:

1. It is India's biggest production company

2. Yash Raj Films has launched its own merchandise label called YRF Merchandise which offers a range of products embellished with pictures and posters from Yash Raj Films helping in branding.

3. Presence of popular movie stars like Amitabh Bachchan, Shahrukh Khan etc makes it a high brand value production house

4. The movie DDLJ which is second most movie played in theatre helps in brand recall.

5. International association recognition being a phenomenal production house

6. Impact movies which score highly at movie award functions also

Yash Raj Films YRF Weaknesses

Here are the weaknesses in the Yash Raj Films YRF SWOT Analysis:

1. Limited innovation in terms of genre of movies

2. No great presence in regional movies

3. Limited number of directors associated with production house

Yash Raj Films YRF Opportunities

Following are the Opportunities in Yash Raj Films YRF SWOT Analysis:

1. Changing tastes of movies can be used to tap the regional market.

2. Making off beat film for critical and business success.

3. Entry into animated and action movies to generate more customers

Yash Raj Films YRF Threats

The threats in the SWOT Analysis of Yash Raj Films YRF are as mentioned:

1. Inter studio rivalry.

2. The ties between the different aspects of film industries are very futile and delicate.

3. Brand recognition is associated more with directors more than film house.

Yash Raj Films YRF Competition
Competitors

Below are the top 3 Yash Raj Films YRF competitors:

1. UTV Spotboy productions

2. Red Chillies entertainment

3. Dharma Productions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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