Published in Media & Entertainment category by MBA Skool Team
Yash Raj Films YRF is one of the leading brands in the media & entertainment sector. Yash Raj Films YRF SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Yash Raj Films YRF:
Yash Raj Films has launched its own merchandise label called YRF Merchandise which offers a range of products embellished with pictures and posters from Yash Raj Films helping in branding.
Presence of popular movie stars like Amitabh Bachchan, Shahrukh Khan etc makes it a high brand value production house
The movie DDLJ which is second most movie played in theatre helps in brand recall.
International association recognition being a phenomenal production house
Impact movies which score highly at movie award functions also
Above are the strengths in the SWOT Analysis of Yash Raj Films YRF. The strengths of Yash Raj Films YRF looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Yash Raj Films YRF Weaknesses
Limited innovation in terms of genre of movies
No great presence in regional movies
Limited number of directors associated with production house
These were the weaknesses in the Yash Raj Films YRF SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Yash Raj Films YRF Opportunities
Changing tastes of movies can be used to tap the regional market.
Making off beat film for critical and business success.
Entry into animated and action movies to generate more customers
Above we covered the opportunities in Yash Raj Films YRF SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Yash Raj Films YRF Threats
Inter studio rivalry.
The ties between the different aspects of film industries are very futile and delicate.
Brand recognition is associated more with directors more than film house.
The threats in the SWOT Analysis of Yash Raj Films YRF are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
YRF Studios is India's leading Entertainment Conglomerate – veritably a "Studio" in every sense.
Yash Raj Films YRF STP
Segmentationing based on different movie tastes
Mostly people loving Family,drama,romantic entertainers
Love and Family and drama
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