Yash Raj Films YRF SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 4941

SWOT analysis of Yash Raj Films YRF analyses the brand/company with its strengths, weaknesses, opportunities & threats. Yash Raj Films YRF is one of the leading brands in the media & entertainment sector. In addition to SWOT Analysis, the table below also lists the top Yash Raj Films YRF competitors and elaborates Yash Raj Films YRF segmentation, targeting, positioning & USP.

Yash Raj Films YRF

Parent Company

Yash Raj Films Ltd

Category

Films and entertainment

Sector

Media & Entertainment

Tagline/ Slogan

Films for ever

USP

YRF Studios is India's leading Entertainment Conglomerate – veritably a "Studio" in every sense.

Yash Raj Films YRF STP

Segment

Segmenting based on different movie tastes

Target Group

Mostly people loving Family,drama,romantic entertainers

Positioning

Love and Family and drama

Yash Raj Films YRF SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yash Raj Films YRF. Strengths are:

1. It is India's biggest production company

2. Yash Raj Films has launched its own merchandise label called YRF Merchandise which offers a range of products embellished with pictures and posters from Yash Raj Films helping in branding.

3. Presence of popular movie stars like Amitabh Bachchan, Shahrukh Khan etc makes it a high brand value production house

4. The movie DDLJ which is second most movie played in theatre helps in brand recall.

5. International association recognition being a phenomenal production house

6. Impact movies which score highly at movie award functions also

Weaknesses

Here are the weaknesses in the Yash Raj Films YRF SWOT Analysis:

1. Limited innovation in terms of genre of movies

2. No great presence in regional movies

3. Limited number of directors associated with production house

Opportunities

Following are the Opportunities in Yash Raj Films YRF SWOT Analysis:

1. Changing tastes of movies can be used to tap the regional market.

2. Making off beat film for critical and business success.

3. Entry into animated and action movies to generate more customers

Threats

The threats in the SWOT Analysis of Yash Raj Films YRF are as mentioned:

1. Inter studio rivalry.

2. The ties between the different aspects of film industries are very futile and delicate.

3. Brand recognition is associated more with directors more than film house.

Yash Raj Films YRF Competition

Competitors

Below are the top 3 Yash Raj Films YRF competitors:

1. UTV Spotboy productions

2. Red Chillies entertainment

3. Dharma Productions


The brandguide table above concludes the Yash Raj Films YRF SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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