Shaw Communications SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Shaw Communications analyses the brand by its strengths, weaknesses, opportunities & threats. In Shaw Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shaw Communications to benchmark its business & performance as compared to the competitors. Shaw Communications is one of the leading brands in the media & entertainment sector.

The table below lists the Shaw Communications SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shaw Communications competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Shaw Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shaw Communications Brand Analysis
Parent Company

Capital Cable Television Co. Ltd.


Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

Together is Amazing


Creating exceptional experiences for customers through innovative content and distribution offerings

Shaw Communications STP

Company operates through three business segments: Cable, Satellite and Media

Target Group

Customers consisting of television, Internet, Home Phone and satellite direct to home services


Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media related services

SWOT Analysis of Shaw Communications
Shaw Communications Strengths

Below are the Strengths in the SWOT Analysis of Shaw Communications:

1.One of Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media related services

2. Economics of scale

3. Large bundle combines more TV channels, faster Internet speeds and lots of extra calling features for less price

4. Owned cable system in United States

5. Shaw has about 2.5 million basic cable subscribers, nearly 2 million Internet customers, and 1.2 million digital telephone users

6. Shaw Direct provides direct-to-home satellite programming to more than 900,000 subscribers

7. Free installation for online orders

Shaw Communications Weaknesses

Here are the weaknesses in the Shaw Communications SWOT Analysis:

1.High staff turnover can hurt Shaw Communications ability to compete

2. Work inefficiencies (Goods and Services are not properly utilized)

3. Promotional offers, or Limited Time offers apply to new customers only

Shaw Communications Opportunities

Following are the Opportunities in Shaw Communications SWOT Analysis:

1. Discontinue the carriage of FM radio station to free up bandwidth

2. Convert analog tiered cable service to digital

3. Launch wireless (i.e. cellular) network covering other demo

4. Acquire and takeover other television stations

5. Invest in new media content that will support news and other programming

Shaw Communications Threats

The threats in the SWOT Analysis of Shaw Communications are as mentioned:

1. Availability of substitute products at lower prices leading to easy switches to another product or service

2. Changes to government rules and regulations

3. Increased competition due to mature market and less market share

4. Not all Shaw services are available in all regions

Shaw Communications Competition
Shaw Communications Competitors

Below are the top 4 competitors of Shaw Communications:

1.Quebecor Inc.

2. Roger Communications Inc.

3. BCE Inc.

4. TELUS Corporation

{jcomments off}

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shaw Communications. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin