Shaw Communications SWOT Analysis, Competitors & USP
SWOT analysis of Shaw Communications analyses the brand by its strengths, weaknesses, opportunities & threats. In Shaw Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Shaw Communications to benchmark its business & performance as compared to the competitors. Shaw Communications is one of the leading brands in the media & entertainment sector.
The table below lists the Shaw Communications SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shaw Communications competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Shaw Communications Brand Analysis | |
|---|---|
| Parent Company |
Capital Cable Television Co. Ltd. |
| Category |
Broadcasting& Cables |
| Sector | |
| Tagline/ Slogan |
Together is Amazing |
| USP |
Creating exceptional experiences for customers through innovative content and distribution offerings |
| Shaw Communications STP | |
| Segment |
Company operates through three business segments: Cable, Satellite and Media |
| Target Group |
Customers consisting of television, Internet, Home Phone and satellite direct to home services |
| Positioning |
Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media related services |
| SWOT Analysis of Shaw Communications | |
| Shaw Communications Strengths |
Below are the Strengths in the SWOT Analysis of Shaw Communications: 1.One of Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media related services 2. Economics of scale 3. Large bundle combines more TV channels, faster Internet speeds and lots of extra calling features for less price 4. Owned cable system in United States 5. Shaw has about 2.5 million basic cable subscribers, nearly 2 million Internet customers, and 1.2 million digital telephone users 6. Shaw Direct provides direct-to-home satellite programming to more than 900,000 subscribers 7. Free installation for online orders |
| Shaw Communications Weaknesses |
Here are the weaknesses in the Shaw Communications SWOT Analysis: 1.High staff turnover can hurt Shaw Communications ability to compete 2. Work inefficiencies (Goods and Services are not properly utilized) 3. Promotional offers, or Limited Time offers apply to new customers only |
| Shaw Communications Opportunities |
Following are the Opportunities in Shaw Communications SWOT Analysis: 1. Discontinue the carriage of FM radio station to free up bandwidth 2. Convert analog tiered cable service to digital 3. Launch wireless (i.e. cellular) network covering other demo 4. Acquire and takeover other television stations 5. Invest in new media content that will support news and other programming |
| Shaw Communications Threats |
The threats in the SWOT Analysis of Shaw Communications are as mentioned: 1. Availability of substitute products at lower prices leading to easy switches to another product or service 2. Changes to government rules and regulations 3. Increased competition due to mature market and less market share 4. Not all Shaw services are available in all regions |
| Shaw Communications Competition | |
| Shaw Communications Competitors |
Below are the top 4 competitors of Shaw Communications: 1.Quebecor Inc. 2. Roger Communications Inc. 3. BCE Inc. 4. TELUS Corporation |
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