Published in Media & Entertainment category by MBA Skool Team
Mattel is one of the leading brands in the media & entertainment sector. Mattel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mattel:
Mattel is a big brand name and one of the largest toy company in the world
Mattel offers a diverse line of toys, products and accessories in its portfolio
The brand recall of the company is high as compared to several competitors in the industry
Mattel has an efficient top management with nearly 30,000 employees
The company has prominent brands including Fisher-Price, Barbie dolls, Monster High dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls etc.
The company has a strong financial position and has an annual revenue of more than $4 billion
Good advertising and branding through TVCs, online presence, digital marketing, social media and print ads have increased brand awareness of Mattel
The company has presence in 40 countries and the toys are sold in more than 150 countries
Several acquisitions have strengthened the company
Mattel has also diversified into film production and digital games
Above are the strengths in the SWOT Analysis of Mattel. The strengths of Mattel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Legal issues in the past regarding alleged toxic content in toys affected its brand image
Imitation products easily available in the market leading to loss of revenue for Mattel
These were the weaknesses in the Mattel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
To create unique and exciting collectibles for people across all ages
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