British Sky Network SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 4400

SWOT analysis of British Sky Network analyses the brand/company with its strengths, weaknesses, opportunities & threats. British Sky Network is one of the leading brands in the media & entertainment sector. The table below also lists the top British Sky Network competitors and elaborates British Sky Network segmentation, targeting, positioning & USP.

British Sky Network SWOT, Competitors, Marketing STP & Brand analysis Table
British Sky Network Analysis

Parent Company

British Sky Broadcasting Group plc

Category

Broadcasting and Dth service.

Sector

Media & Entertainment

Tagline/ Slogan

We believe in better

USP

Sky is a valued part of everyday life in over 10 million homes

British Sky Network STP

Segment

Media and broadcasting

Target Group

UK and Ireland customers.

Positioning

We entertain, excite and inspire customers with a great choice of high-quality television in high definition

British Sky Network SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of British Sky Network. Strengths are:

1.3d Viewing capabilities.

2. Exclusive sports rights for major sports events

3. High quality content.

4. Early players in the industry gives them an advantage

5. Brand association with sky based networks.

6. Brand recall due to high content and events sponsoring’s.

7. Sky is a valued part of everyday life in over 10 million homes

8. Sky Anytime + , a new internet delivered video-on-demand (VoD) service launches.

9. Sky with WWF and the State Government of Acre, Brazil to launch Sky Rainforest Rescue , which aims to help save 1 billion trees in the Amazon which caused a huge response

10.Sky network’s  customer advisers handle around 1 million calls a week.

Weaknesses

Here are the weaknesses in the British Sky Network SWOT Analysis:

1.Political corruption can cause operational difficulties

2. Sports and film based criticism

3. Intense competition means margins are limited

Opportunities

Following are the Opportunities in British Sky Network SWOT Analysis:

1. Network upgrades to triple-play services could help future growth. Upgrades require capital expenditures in fiber optic cables, but provide additional services to customers.

2. Mobile digital television (DTV) provides a huge opportunity for broadcasters who want to reach the billions of people who have mobile devices and want their entertainment on the go. Mobile DTV will provide device makers, broadcasters, and telecom companies with new revenue streams

3. Tie-up with international players to maximise reach and penetration

Threats

The threats in the SWOT Analysis of British Sky Network are as mentioned:

1. Fragmented market

2. High competition

3. Unfavorable govt and industry policies can hamper business

British Sky Network Competition

Competitors

Below are the top 2 British Sky Network competitors:

1.Virgin Media

2. Time warner cable

The brandguide table above concludes the British Sky Network SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to British Sky Network. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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