Sky Sports SWOT Analysis
Sky Sports is one of the leading brands in the media & entertainment sector. Sky Sports SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sky Sports:
Quick Glance:
Sky Sports Strengths
- Popular brand name
- Showcases big sports events
- Many Channels for showing a spectrum of sporting content
- HD and 3D available
Above are the strengths in the SWOT Analysis of Sky Sports. The strengths of Sky Sports looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sky Sports Weaknesses
- Price of individually viewing channel is high
- Sky Sports team made comments which caused a huge uproar
These were the weaknesses in the Sky Sports SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sky Sports Opportunities
- Tieups with more sports events
- Localization in markets like India and South Asia
Above we covered the opportunities in Sky Sports SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sky Sports Threats
- Threat from different sports channels worldwide
- Live streaming of matches on internet affects viewership
The threats in the SWOT Analysis of Sky Sports are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sky Sports SWOT analysis.
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About Sky Sports
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Sky Sports |
|
|---|---|
| Parent Company |
British Sky Broadcasting |
| Category |
Sports TV Channels |
| Sector | |
| Tagline/ Slogan |
What do you want to watch; Entertainment your way; Believe in Better |
| USP |
One of the most popular sports channel in the world |
| Sky Sports STP | |
| Segmentation |
Sports enthusiasts |
| Target Market |
18-30 middle and upper class |
| Positioning |
Sport's entertainment at its best |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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