Sky Sports SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sky Sports analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sky Sports SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sky Sports to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sky Sports is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sky Sports competitors and includes Sky Sports target market, segmentation, positioning & Unique Selling Proposition (USP).

Sky Sports SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Sky Sports

Parent Company

British Sky Broadcasting

Category

Sports TV Channels

Sector

Media & Entertainment

Tagline/ Slogan

What do you want to watch; Entertainment your way; Believe in Better

USP

One of the most popular sports channel in the world

Sky Sports STP
Sky Sports Segmentation

Sports enthusiasts

Sky Sports Target Market

18-30 middle and upper class

Sky Sports Positioning

Sport's entertainment at its best

Sky Sports SWOT Analysis
Sky Sports Strengths

Below are the Strengths in the SWOT Analysis of Sky Sports:

1. Popular brand name
2.Showcases big sports events
3. Many Channels for showing a spectrum of sporting content
4. HD and 3D available

Sky Sports Weaknesses

Here are the weaknesses in the Sky Sports SWOT Analysis:

1.Price of individually viewing channel is high
2.Sky Sports team made comments which caused a huge uproar

Sky Sports Opportunities

Following are the Opportunities in Sky Sports SWOT Analysis:

1.Tieups with more sports events
2. Localization in markets like India and South Asia

Sky Sports Threats

The threats in the SWOT Analysis of Sky Sports are as mentioned:

1.Threat from different sports channels worldwide
2.Live streaming of matches on internet affects viewership

Sky Sports Competition
Competitors

Below are the top 3 Sky Sports competitors:

1.Star Sports
2.Ten Sports
3.ESPN


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sky Sports. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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