SWOT Analysis of Sky Sports with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Sky Sports |
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Parent Company |
British Sky Broadcasting |
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Category |
Sports TV Channels |
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Sector |
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Tagline/ Slogan |
What do you want to watch; Entertainment your way; Believe in Better |
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USP |
One of the most popular sports channel in the world |
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Sky Sports STP |
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Segment |
Sports enthusiasts |
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Target Group |
18-30 middle and upper class |
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Positioning |
Sport's entertainment at its best |
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Sky Sports SWOT Analysis |
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Strengths |
1. Popular brand name |
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Weaknesses |
1.Price of individually viewing channel is high |
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Opportunities |
1.Tieups with more sports events |
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Threats |
1.Threat from different sports channels worldwide |
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Sky Sports Competition |
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Competitors |
1.Star Sports |
The brandguide table above concludes the Sky Sports SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Sky Sports. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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