Sky Sports SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sky Sports analyses the brand by its strengths, weaknesses, opportunities & threats. In Sky Sports SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sky Sports to benchmark its business & performance as compared to the competitors. Sky Sports is one of the leading brands in the media & entertainment sector.

The table below lists the Sky Sports SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sky Sports competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sky Sports SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Sky Sports

Parent Company

British Sky Broadcasting


Sports TV Channels


Media & Entertainment

Tagline/ Slogan

What do you want to watch; Entertainment your way; Believe in Better


One of the most popular sports channel in the world

Sky Sports STP

Sports enthusiasts

Target Group

18-30 middle and upper class


Sport's entertainment at its best

SWOT Analysis of Sky Sports
Sky Sports Strengths

Below are the Strengths in the SWOT Analysis of Sky Sports:

1. Popular brand name
2.Showcases big sports events
3. Many Channels for showing a spectrum of sporting content
4. HD and 3D available

Sky Sports Weaknesses

Here are the weaknesses in the Sky Sports SWOT Analysis:

1.Price of individually viewing channel is high
2.Sky Sports team made comments which caused a huge uproar

Sky Sports Opportunities

Following are the Opportunities in Sky Sports SWOT Analysis:

1.Tieups with more sports events
2. Localization in markets like India and South Asia

Sky Sports Threats

The threats in the SWOT Analysis of Sky Sports are as mentioned:

1.Threat from different sports channels worldwide
2.Live streaming of matches on internet affects viewership

Sky Sports Competition
Sky Sports Competitors

Below are the top 3 competitors of Sky Sports:

1.Star Sports
2.Ten Sports

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sky Sports. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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