SWOT analysis of Sky Sports analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sky Sports SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sky Sports to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sky Sports is one of the leading brands in the media & entertainment sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sky Sports competitors and includes Sky Sports target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Sky Sports |
|
|---|---|
| Parent Company |
British Sky Broadcasting |
| Category |
Sports TV Channels |
| Sector | |
| Tagline/ Slogan |
What do you want to watch; Entertainment your way; Believe in Better |
| USP |
One of the most popular sports channel in the world |
| Sky Sports STP | |
| Sky Sports Segmentation |
Sports enthusiasts |
| Sky Sports Target Market |
18-30 middle and upper class |
| Sky Sports Positioning |
Sport's entertainment at its best |
| Sky Sports SWOT Analysis | |
| Sky Sports Strengths |
Below are the Strengths in the SWOT Analysis of Sky Sports: 1. Popular brand name |
| Sky Sports Weaknesses |
Here are the weaknesses in the Sky Sports SWOT Analysis: 1.Price of individually viewing channel is high |
| Sky Sports Opportunities |
Following are the Opportunities in Sky Sports SWOT Analysis: 1.Tieups with more sports events |
| Sky Sports Threats |
The threats in the SWOT Analysis of Sky Sports are as mentioned: 1.Threat from different sports channels worldwide |
| Sky Sports Competition | |
| Competitors |
Below are the top 3 Sky Sports competitors: 1.Star Sports |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sky Sports. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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