Sky Sports SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 12585

SWOT analysis of Sky Sports analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sky Sports SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sky Sports to benchmark its business & performance as compared to the competitors and industry. Sky Sports is one of the leading brands in the media & entertainment sector. The table below also lists the top Sky Sports competitors and elaborates Sky Sports market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sky Sports SWOT, Competitors, Marketing STP & Brand analysis Table

Sky Sports

Parent Company

British Sky Broadcasting


Sports TV Channels


Media & Entertainment

Tagline/ Slogan

What do you want to watch; Entertainment your way; Believe in Better


One of the most popular sports channel in the world

Sky Sports STP

Sports enthusiasts

Target Group

18-30 middle and upper class


Sport's entertainment at its best

Sky Sports SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sky Sports. Strengths are:

1. Popular brand name
2.Showcases big sports events
3. Many Channels for showing a spectrum of sporting content
4. HD and 3D available


Here are the weaknesses in the Sky Sports SWOT Analysis:

1.Price of individually viewing channel is high
2.Sky Sports team made comments which caused a huge uproar


Following are the Opportunities in Sky Sports SWOT Analysis:

1.Tieups with more sports events
2. Localization in markets like India and South Asia


The threats in the SWOT Analysis of Sky Sports are as mentioned:

1.Threat from different sports channels worldwide
2.Live streaming of matches on internet affects viewership

Sky Sports Competition

Below are the top 3 Sky Sports competitors:

1.Star Sports
2.Ten Sports

The brandguide table above concludes the Sky Sports SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sky Sports. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: