Sky Sports SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Sky Sports SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sky Sports, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sky Sports to benchmark its business & performance as compared to the competitors, and make strategic improvements. Sky Sports is one of the leading brands in the media & entertainment sector.

The article below lists the Sky Sports SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sky Sports SWOT Analysis:

SWOT Analysis of Sky Sports

For Sky Sports, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sky Sports Strengths

The strengths of Sky Sports looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sky Sports :

1. Popular brand name
2.Showcases big sports events
3. Many Channels for showing a spectrum of sporting content
4. HD and 3D available

Sky Sports Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sky Sports SWOT Analysis:

1.Price of individually viewing channel is high
2.Sky Sports team made comments which caused a huge uproar

Sky Sports Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sky Sports SWOT Analysis:

1.Tieups with more sports events
2. Localization in markets like India and South Asia

Sky Sports Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sky Sports are as mentioned:

1.Threat from different sports channels worldwide
2.Live streaming of matches on internet affects viewership

Sky Sports Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sky Sports:

1.Star Sports
2.Ten Sports

Hence this concludes the Sky Sports SWOT analysis.

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About Sky Sports

Sky Sports

Parent Company

British Sky Broadcasting


Sports TV Channels


Media & Entertainment

Tagline/ Slogan

What do you want to watch; Entertainment your way; Believe in Better


One of the most popular sports channel in the world

Sky Sports STP

Sports enthusiasts

Target Market

18-30 middle and upper class


Sport's entertainment at its best

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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