SWOT analysis of Sky Sports analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sky Sports SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sky Sports to benchmark its business & performance as compared to the competitors and industry. Sky Sports is one of the leading brands in the media & entertainment sector. The table below also lists the top Sky Sports competitors and elaborates Sky Sports market segmentation, target group, positioning & Unique Selling Proposition (USP).
|
Sky Sports |
|
|---|---|
| Parent Company |
British Sky Broadcasting |
| Category |
Sports TV Channels |
| Sector | |
| Tagline/ Slogan |
What do you want to watch; Entertainment your way; Believe in Better |
| USP |
One of the most popular sports channel in the world |
| Sky Sports STP | |
| Segment |
Sports enthusiasts |
| Target Group |
18-30 middle and upper class |
| Positioning |
Sport's entertainment at its best |
| Sky Sports SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sky Sports. Strengths are: 1. Popular brand name |
| Weaknesses |
Here are the weaknesses in the Sky Sports SWOT Analysis: 1.Price of individually viewing channel is high |
| Opportunities |
Following are the Opportunities in Sky Sports SWOT Analysis: 1.Tieups with more sports events |
| Threats |
The threats in the SWOT Analysis of Sky Sports are as mentioned: 1.Threat from different sports channels worldwide |
| Sky Sports Competition | |
| Competitors |
Below are the top 3 Sky Sports competitors: 1.Star Sports |
The brandguide table above concludes the Sky Sports SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sky Sports. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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