Sky Sports SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 11920

SWOT Analysis of Sky Sports with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sky Sports

Parent Company

British Sky Broadcasting


Sports TV Channels


Media & Entertainment

Tagline/ Slogan

What do you want to watch; Entertainment your way; Believe in Better


One of the most popular sports channel in the world

Sky Sports STP


Sports enthusiasts

Target Group

18-30 middle and upper class


Sport's entertainment at its best

Sky Sports SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sky Sports :

1. Popular brand name
2.Showcases big sports events
3. Many Channels for showing a spectrum of sporting content
4. HD and 3D available


1.Price of individually viewing channel is high
2.Sky Sports team made comments which caused a huge uproar


1.Tieups with more sports events
2. Localization in markets like India and South Asia


1.Threat from different sports channels worldwide
2.Live streaming of matches on internet affects viewership

Sky Sports Competition


Below are the 3 main Sky Sports competitors :

1.Star Sports
2.Ten Sports

The brandguide table above concludes the Sky Sports SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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