CNBC SWOT Analysis, Competitors & USP

CNBC SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of CNBC, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CNBC to benchmark its business & performance as compared to the competitors, and make strategic improvements. CNBC is one of the leading brands in the media & entertainment sector.

The article below lists the CNBC SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the CNBC SWOT Analysis:

SWOT Analysis of CNBC

For CNBC, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

CNBC Strengths

The strengths of CNBC looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of CNBC :

1. Big Brand Name in business news
2. Good presence across the globe through different partnerships e.g. CNBC-TV 18 India
3. High Quality Content
4. Live Coverage of Global Markets
5. Work Closely with markets
6. Knowledgeable Presenters
7. Lot of Experts

CNBC Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the CNBC SWOT Analysis:

1. The Channel seems difficult for many people to understand who don’t have sound knowledge of business
2. Mainly Stock Market oriented business content

CNBC Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in CNBC SWOT Analysis:

1. Diversify into various types of Business Content e.g. entrepreneurship channel etc
2. Offer programs which simplify business and markets for novice viewers

CNBC Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of CNBC are as mentioned:

1. Various local business channels
2. Internet e.g. Finance Apps available on App Stores
3. Websites dedicated to Stock Markets and business news

CNBC Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of CNBC:

1. Bloomberg
2. BBC 
3. NDTV Profit
4.Zee Business
5.CNN

Hence this concludes the CNBC SWOT analysis.

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About CNBC

CNBC Overview
Parent Company	CNBC
Category	Business News Channel
Sector	Media & Entertainment
Tagline/ Slogan	First in Business Worldwide
USP	Highly trusted Business News Channel
CNBC STP
Segmentation	Businessmen and Stock Market Investors
Target Market	Young Middle Class and Businessmen who give lot of importance to news delivered through media
Positioning	Best Business Channel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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