CNBC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of CNBC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CNBC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CNBC to benchmark its business & performance as compared to the competitors and industry. CNBC is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CNBC competitors and includes CNBC target market, segmentation, positioning & Unique Selling Proposition (USP).

CNBC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CNBC Brand Analysis
Parent Company

CNBC

Category

Business News Channel

Sector

Media & Entertainment

Tagline/ Slogan

First in Business Worldwide

USP

Highly trusted Business News Channel

CNBC STP
CNBC Segmentation

Businessmen and Stock Market Investors

CNBC Target Market

Young Middle Class and Businessmen who give lot of importance to news delivered through media

CNBC Positioning

Best Business Channel

CNBC SWOT Analysis
CNBC Strengths

Below are the Strengths in the SWOT Analysis of CNBC:

1. Big Brand Name in business news
2. Good presence across the globe through different partnerships e.g. CNBC-TV 18 India
3. High Quality Content
4. Live Coverage of Global Markets
5. Work Closely with markets
6. Knowledgeable Presenters
7. Lot of Experts

CNBC Weaknesses

Here are the weaknesses in the CNBC SWOT Analysis:

1. The Channel seems difficult for many people to understand who don’t have sound knowledge of business
2. Mainly Stock Market oriented business content

CNBC Opportunities

Following are the Opportunities in CNBC SWOT Analysis:

1. Diversify into various types of Business Content e.g. entrepreneurship channel etc
2. Offer programs which simplify business and markets for novice viewers

CNBC Threats

The threats in the SWOT Analysis of CNBC are as mentioned:

1. Various local business channels
2. Internet e.g. Finance Apps available on App Stores
3. Websites dedicated to Stock Markets and business news

CNBC Competition
Competitors

Below are the top 5 CNBC competitors:

1. Bloomberg
2. BBC 
3. NDTV Profit
4.Zee Business
5.CNN


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CNBC. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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