CNBC SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Here is a detailed SWOT analysis of CNBC covering strengths, weaknesses, opportunities and threats.

CNBC Strengths

  1. Big Brand Name in business news
  2. Good presence across the globe through different partnerships e.g. CNBC-TV 18 India
  3. High Quality Content
  4. Live Coverage of Global Markets
  5. Work Closely with markets
  6. Knowledgeable Presenters
  7. Lot of Experts

Above are the strengths in the SWOT Analysis of CNBC. The strengths of CNBC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

CNBC Weaknesses

  1. The Channel seems difficult for many people to understand who don’t have sound knowledge of business
  2. Mainly Stock Market oriented business content

These were the weaknesses in the CNBC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about CNBC

CNBC Opportunities

  1. Diversify into various types of Business Content e.g. entrepreneurship channel etc
  2. Offer programs which simplify business and markets for novice viewers

Above we covered the opportunities in CNBC SWOT Analysis. The opportunities for any brand can include prospects of future growth.

CNBC Threats

  1. Various local business channels
  2. Internet e.g. Finance Apps available on App Stores
  3. Websites dedicated to Stock Markets and business news

The threats in the SWOT Analysis of CNBC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the CNBC SWOT analysis.

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About CNBC

The table below gives the brand overview along with its target market, segmentation, positioning & USP

CNBC Overview
Parent Company

CNBC

Category

Business News Channel

Sector

Media & Entertainment

Tagline/ Slogan

First in Business Worldwide

USP

Highly trusted Business News Channel

CNBC STP
Segmentation

Businessmen and Stock Market Investors

Target Market

Young Middle Class and Businessmen who give lot of importance to news delivered through media

Positioning

Best Business Channel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to CNBC. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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