CNBC SWOT Analysis
CNBC is one of the leading brands in the media & entertainment sector. CNBC SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of CNBC:
Quick Glance:
CNBC Strengths
- Big Brand Name in business news
- Good presence across the globe through different partnerships e.g. CNBC-TV 18 India
- High Quality Content
- Live Coverage of Global Markets
- Work Closely with markets
- Knowledgeable Presenters
- Lot of Experts
Above are the strengths in the SWOT Analysis of CNBC. The strengths of CNBC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
CNBC Weaknesses
- The Channel seems difficult for many people to understand who don’t have sound knowledge of business
- Mainly Stock Market oriented business content
These were the weaknesses in the CNBC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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CNBC Opportunities
- Diversify into various types of Business Content e.g. entrepreneurship channel etc
- Offer programs which simplify business and markets for novice viewers
Above we covered the opportunities in CNBC SWOT Analysis. The opportunities for any brand can include prospects of future growth.
CNBC Threats
- Various local business channels
- Internet e.g. Finance Apps available on App Stores
- Websites dedicated to Stock Markets and business news
The threats in the SWOT Analysis of CNBC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
- . 2. 3. CNN SWOT Analysis
Hence this concludes the CNBC SWOT analysis.
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About CNBC
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| CNBC Overview | |
|---|---|
| Parent Company |
CNBC |
| Category |
Business News Channel |
| Sector | |
| Tagline/ Slogan |
First in Business Worldwide |
| USP |
Highly trusted Business News Channel |
| CNBC STP | |
| Segmentation |
Businessmen and Stock Market Investors |
| Target Market |
Young Middle Class and Businessmen who give lot of importance to news delivered through media |
| Positioning |
Best Business Channel |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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