National Geographic SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 11288

SWOT Analysis of National Geographic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Geographic

Parent Company

National Geographic Television & Film ; Fox Cable Networks (News Corporation); National Geographic Channel U.K. Owned by: Fox Entertainment Group (News Corporation)


Knowledge Based Channel


Media & Entertainment

Tagline/ Slogan

Live Curious; Think again; Dare to Explore


Great knowledge enchancing programs thoroughly researched

National Geographic STP


15+ (male & female)

Target Group

Individual, SEC A,B,C


National Geographic channel helps the viewer explore the world

National Geographic SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of National Geographic :

1. Wide range of programmes
2. Available in Hindi, Tamil, Telugu, Bengali, English
3. Some shows target kids 4. Some series entirely dedicated to Indian audience 3. Also available in HD


1. Unwanted tickers during the programme irritate viewer
2. some of the tickers have extremely large size and covers almost 1/4th of the screen


1. Can go in other linguals eg. Marathi, Gujrati, Kannada


1. Internet is reducing curiosity about particular topic
2. Knowledge based tv channels need to reorganize and re-strategize themselves
3. Majority of the shows are freely available on the internet without ad breaks

National Geographic Competition


Below are the 4 main National Geographic competitors :

1. Discovery Channel
2. Animal Planet
3. History Channel
4. Discovery Science

The brandguide table above concludes the National Geographic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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