National Geographic SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

National Geographic is one of the leading brands in the media & entertainment sector. National Geographic SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of National Geographic:

National Geographic Strengths

  1. Wide range of programmes
  2. Available in Hindi, Tamil, Telugu, Bengali, English
  3. Some shows target kids 4. Some series entirely dedicated to Indian audience 3. Also available in HD

Above are the strengths in the SWOT Analysis of National Geographic. The strengths of National Geographic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

National Geographic Weaknesses

  1. Unwanted tickers during the programme irritate viewer
  2. some of the tickers have extremely large size and covers almost 1/4th of the screen

These were the weaknesses in the National Geographic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about National Geographic

National Geographic Opportunities

  1. Can go in other linguals eg. Marathi, Gujrati, Kannada

Above we covered the opportunities in National Geographic SWOT Analysis. The opportunities for any brand can include prospects of future growth.

National Geographic Threats

  1. Internet is reducing curiosity about particular topic
  2. Knowledge based tv channels need to reorganize and re-strategize themselves
  3. Majority of the shows are freely available on the internet without ad breaks

The threats in the SWOT Analysis of National Geographic are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the National Geographic SWOT analysis.

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About National Geographic

The table below gives the brand overview along with its target market, segmentation, positioning & USP

National Geographic Overview
Parent Company

National Geographic Television & Film ; Fox Cable Networks (News Corporation); National Geographic Channel U.K. Owned by: Fox Entertainment Group (News Corporation)


Knowledge Based Channel


Media & Entertainment

Tagline/ Slogan

Live Curious; Think again; Dare to Explore


Great knowledge enchancing programs thoroughly researched

National Geographic STP

15+ (male & female)

Target Market

Individual, SEC A,B,C


National Geographic channel helps the viewer explore the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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