National Geographic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of National Geographic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In National Geographic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Geographic to benchmark its business & performance as compared to the competitors and industry. As of 2020, National Geographic is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top National Geographic competitors and includes National Geographic target market, segmentation, positioning & Unique Selling Proposition (USP).

National Geographic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
National Geographic Brand Analysis
Parent Company

National Geographic Television & Film ; Fox Cable Networks (News Corporation); National Geographic Channel U.K. Owned by: Fox Entertainment Group (News Corporation)


Knowledge Based Channel


Media & Entertainment

Tagline/ Slogan

Live Curious; Think again; Dare to Explore


Great knowledge enchancing programs thoroughly researched

National Geographic STP
National Geographic Segmentation

15+ (male & female)

National Geographic Target Market

Individual, SEC A,B,C

National Geographic Positioning

National Geographic channel helps the viewer explore the world

National Geographic SWOT Analysis
National Geographic Strengths

Below are the Strengths in the SWOT Analysis of National Geographic:

1. Wide range of programmes
2. Available in Hindi, Tamil, Telugu, Bengali, English
3. Some shows target kids 4. Some series entirely dedicated to Indian audience 3. Also available in HD

National Geographic Weaknesses

Here are the weaknesses in the National Geographic SWOT Analysis:

1. Unwanted tickers during the programme irritate viewer
2. some of the tickers have extremely large size and covers almost 1/4th of the screen

National Geographic Opportunities

Following are the Opportunities in National Geographic SWOT Analysis:

1. Can go in other linguals eg. Marathi, Gujrati, Kannada

National Geographic Threats

The threats in the SWOT Analysis of National Geographic are as mentioned:

1. Internet is reducing curiosity about particular topic
2. Knowledge based tv channels need to reorganize and re-strategize themselves
3. Majority of the shows are freely available on the internet without ad breaks

National Geographic Competition

Below are the top 4 National Geographic competitors:

1. Discovery Channel
2. Animal Planet
3. History Channel
4. Discovery Science

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to National Geographic. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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