National Geographic SWOT Analysis
National Geographic is one of the leading brands in the media & entertainment sector. National Geographic SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of National Geographic:
Quick Glance:
National Geographic Strengths
- Wide range of programmes
- Available in Hindi, Tamil, Telugu, Bengali, English
- Some shows target kids 4. Some series entirely dedicated to Indian audience 3. Also available in HD
Above are the strengths in the SWOT Analysis of National Geographic. The strengths of National Geographic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
National Geographic Weaknesses
- Unwanted tickers during the programme irritate viewer
- some of the tickers have extremely large size and covers almost 1/4th of the screen
These were the weaknesses in the National Geographic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about National Geographic
National Geographic Opportunities
- Can go in other linguals eg. Marathi, Gujrati, Kannada
Above we covered the opportunities in National Geographic SWOT Analysis. The opportunities for any brand can include prospects of future growth.
National Geographic Threats
- Internet is reducing curiosity about particular topic
- Knowledge based tv channels need to reorganize and re-strategize themselves
- Majority of the shows are freely available on the internet without ad breaks
The threats in the SWOT Analysis of National Geographic are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the National Geographic SWOT analysis.
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About National Geographic
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| National Geographic Overview | |
|---|---|
| Parent Company |
National Geographic Television & Film ; Fox Cable Networks (News Corporation); National Geographic Channel U.K. Owned by: Fox Entertainment Group (News Corporation) |
| Category |
Knowledge Based Channel |
| Sector | |
| Tagline/ Slogan |
Live Curious; Think again; Dare to Explore |
| USP |
Great knowledge enchancing programs thoroughly researched |
| National Geographic STP | |
| Segmentation |
15+ (male & female) |
| Target Market |
Individual, SEC A,B,C |
| Positioning |
National Geographic channel helps the viewer explore the world |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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