National Geographic SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 12937

SWOT analysis of National Geographic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In National Geographic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Geographic to benchmark its business & performance as compared to the competitors and industry. National Geographic is one of the leading brands in the media & entertainment sector. The table below also lists the top National Geographic competitors and elaborates National Geographic market segmentation, target group, positioning & Unique Selling Proposition (USP).

National Geographic SWOT, Competitors, Marketing STP & Brand analysis Table
National Geographic Brand Analysis
Parent Company

National Geographic Television & Film ; Fox Cable Networks (News Corporation); National Geographic Channel U.K. Owned by: Fox Entertainment Group (News Corporation)

Category

Knowledge Based Channel

Sector

Media & Entertainment

Tagline/ Slogan

Live Curious; Think again; Dare to Explore

USP

Great knowledge enchancing programs thoroughly researched

National Geographic STP
Segment

15+ (male & female)

Target Group

Individual, SEC A,B,C

Positioning

National Geographic channel helps the viewer explore the world

National Geographic SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of National Geographic. Strengths are:

1. Wide range of programmes
2. Available in Hindi, Tamil, Telugu, Bengali, English
3. Some shows target kids 4. Some series entirely dedicated to Indian audience 3. Also available in HD

Weaknesses

Here are the weaknesses in the National Geographic SWOT Analysis:

1. Unwanted tickers during the programme irritate viewer
2. some of the tickers have extremely large size and covers almost 1/4th of the screen

Opportunities

Following are the Opportunities in National Geographic SWOT Analysis:

1. Can go in other linguals eg. Marathi, Gujrati, Kannada

Threats

The threats in the SWOT Analysis of National Geographic are as mentioned:

1. Internet is reducing curiosity about particular topic
2. Knowledge based tv channels need to reorganize and re-strategize themselves
3. Majority of the shows are freely available on the internet without ad breaks

National Geographic Competition
Competitors

Below are the top 4 National Geographic competitors:

1. Discovery Channel
2. Animal Planet
3. History Channel
4. Discovery Science

The brandguide table above concludes the National Geographic SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to National Geographic. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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