National Geographic SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of National Geographic analyses the brand by its strengths, weaknesses, opportunities & threats. In National Geographic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Geographic to benchmark its business & performance as compared to the competitors. National Geographic is one of the leading brands in the media & entertainment sector.

The article below lists the National Geographic SWOT (Strengths, Weaknesses, Opportunities, Threats), top National Geographic competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About National Geographic

National Geographic Overview
Parent Company

National Geographic Television & Film ; Fox Cable Networks (News Corporation); National Geographic Channel U.K. Owned by: Fox Entertainment Group (News Corporation)

Category

Knowledge Based Channel

Sector

Media & Entertainment

Tagline/ Slogan

Live Curious; Think again; Dare to Explore

USP

Great knowledge enchancing programs thoroughly researched

National Geographic STP
Segmentation

15+ (male & female)

Target Market

Individual, SEC A,B,C

Positioning

National Geographic channel helps the viewer explore the world

SWOT Analysis of National Geographic

For National Geographic, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the National Geographic SWOT Analysis:

National Geographic Strengths

The strengths of National Geographic looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of National Geographic :

1. Wide range of programmes
2. Available in Hindi, Tamil, Telugu, Bengali, English
3. Some shows target kids 4. Some series entirely dedicated to Indian audience 3. Also available in HD

National Geographic Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the National Geographic SWOT Analysis:

1. Unwanted tickers during the programme irritate viewer
2. some of the tickers have extremely large size and covers almost 1/4th of the screen


National Geographic Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in National Geographic SWOT Analysis:

1. Can go in other linguals eg. Marathi, Gujrati, Kannada


National Geographic Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of National Geographic are as mentioned:

1. Internet is reducing curiosity about particular topic
2. Knowledge based tv channels need to reorganize and re-strategize themselves
3. Majority of the shows are freely available on the internet without ad breaks

National Geographic Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of National Geographic:

1. Discovery Channel
2. Animal Planet
3. History Channel
4. Discovery Science


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to National Geographic. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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