National Geographic SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 8241

SWOT Analysis of National Geographic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Geographic

Parent Company

National Geographic Television & Film ; Fox Cable Networks (News Corporation); National Geographic Channel U.K. Owned by: Fox Entertainment Group (News Corporation)


Knowledge Based Channel


Media and Entertainment

Tagline/ Slogan

Live Curious; Think again; Dare to Explore


Great knowledge enchancing programs thoroughly researched



15+ (male & female)

Target Group

Individual, SEC A,B,C


National Geographic channel helps the viewer explore the world

SWOT Analysis


1. Wide range of programmes
2. Available in Hindi, Tamil, Telugu, Bengali, English
3. Some shows target kids 4. Some series entirely dedicated to Indian audience 3. Also available in HD


1. Unwanted tickers during the programme irritate viewer
2. some of the tickers have extremely large size and covers almost 1/4th of the screen


1. Can go in other linguals eg. Marathi, Gujrati, Kannada


1. Internet is reducing curiosity about particular topic
2. Knowledge based tv channels need to reorganize and re-strategize themselves
3. Majority of the shows are freely available on the internet without ad breaks



1. Discovery Channel
2. Animal Planet
3. History Channel
4. Discovery Science

The table above concludes the National Geographic SWOT analysis along with its marketing and brand parameters.


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