Published in Media & Entertainment category by MBA Skool Team
History Channel is one of the leading brands in the media & entertainment sector. History Channel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of History Channel:
Minute details of particular era are shown in recreation
Above are the strengths in the SWOT Analysis of History Channel. The strengths of History Channel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
History Channel Weaknesses
No attention to great Indian Rulers of medieval times (Marathas, Pallava, Bahamani, Rajpootana, Shunga, Maurya etc.)
History of eastern world has some element of western bias
Pro-Western, Capitalist and Socialist orientation of programme
No focus at all on great Indian/Chinese history (majorly ancient)
These were the weaknesses in the History Channel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
History Channel Opportunities
Can make special programmes for India
Can introduce Indian hosts and scholars as well
Scope for targeting kids
Can go in other linguals such as Marathi, Gujrati etc.
Above we covered the opportunities in History Channel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
History Channel Threats
Since history derives itself from analogy, views on same topic may be different
Huge writings on topic give deep understanding than that from 1hr show
Internet opens ocean of knowledge on history
The threats in the SWOT Analysis of History Channel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The channel helps reviving every major historical event
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