History Channel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of History Channel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In History Channel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like History Channel to benchmark its business & performance as compared to the competitors and industry. As of 2020, History Channel is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top History Channel competitors and includes History Channel target market, segmentation, positioning & Unique Selling Proposition (USP).

History Channel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
History Channel Brand Analysis
Parent Company

A&E Television Networks


Knowledge Based Channel


Media & Entertainment

Tagline/ Slogan

History: Made Every Day


Exclusive historical footage and news

History Channel STP
History Channel Segmentation

10+ age group

History Channel Target Market

Individual, SEC A,B,C

History Channel Positioning

The channel helps reviving every major historical event

History Channel SWOT Analysis
History Channel Strengths

Below are the Strengths in the SWOT Analysis of History Channel:

1. Variety of programmes on European history
2. Great video archives
3. Nice recreation of incidents
4. Minute details of particular era are shown in recreation

History Channel Weaknesses

Here are the weaknesses in the History Channel SWOT Analysis:

1. No attention to great Indian Rulers of medieval times (Marathas, Pallava, Bahamani, Rajpootana, Shunga, Maurya etc.)
2. History of eastern world has some element of western bias
3. Pro-Western, Capitalist and Socialist orientation of programme 
4. No focus at all on great Indian/Chinese history (majorly ancient)

History Channel Opportunities

Following are the Opportunities in History Channel SWOT Analysis:

1. Can make special programmes for India
2. Can introduce Indian hosts and scholars as well
3. Scope for targeting kids
4. Can go in other linguals such as Marathi, Gujrati etc.

History Channel Threats

The threats in the SWOT Analysis of History Channel are as mentioned:

1. Since history derives itself from analogy, views on same topic may be different
2. Huge writings on topic give deep understanding than that from 1hr show
3. Internet opens ocean of knowledge on history

History Channel Competition

Below are the top 4 History Channel competitors:

1. Internet
2. Various contradicting documentaries
3. Everchanging pattern of history
4.Discovery Channel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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