History Channel SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3925

SWOT analysis of History Channel analyses the brand/company with its strengths, weaknesses, opportunities & threats. History Channel is one of the leading brands in the media & entertainment sector. In addition to SWOT Analysis, the table below also lists the top History Channel competitors and elaborates History Channel segmentation, targeting, positioning & USP.

History Channel

Parent Company

A&E Television Networks

Category

Knowledge Based Channel

Sector

Media & Entertainment

Tagline/ Slogan

History: Made Every Day

USP

Exclusive historical footage and news

History Channel STP

Segment

10+ age group

Target Group

Individual, SEC A,B,C

Positioning

The channel helps reviving every major historical event

History Channel SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of History Channel. Strengths are:

1. Variety of programmes on European history
2. Great video archives
3. Nice recreation of incidents
4. Minute details of particular era are shown in recreation

Weaknesses

Here are the weaknesses in the History Channel SWOT Analysis:

1. No attention to great Indian Rulers of medieval times (Marathas, Pallava, Bahamani, Rajpootana, Shunga, Maurya etc.)
2. History of eastern world has some element of western bias
3. Pro-Western, Capitalist and Socialist orientation of programme 
4. No focus at all on great Indian/Chinese history (majorly ancient)

Opportunities

Following are the Opportunities in History Channel SWOT Analysis:

1. Can make special programmes for India
2. Can introduce Indian hosts and scholars as well
3. Scope for targeting kids
4. Can go in other linguals such as Marathi, Gujrati etc.

Threats

The threats in the SWOT Analysis of History Channel are as mentioned:

1. Since history derives itself from analogy, views on same topic may be different
2. Huge writings on topic give deep understanding than that from 1hr show
3. Internet opens ocean of knowledge on history

History Channel Competition

Competitors

Below are the top 4 History Channel competitors:

1. Internet
2. Various contradicting documentaries
3. Everchanging pattern of history
4.Discovery Channel


The brandguide table above concludes the History Channel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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