History Channel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of History Channel analyses the brand by its strengths, weaknesses, opportunities & threats. In History Channel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like History Channel to benchmark its business & performance as compared to the competitors. History Channel is one of the leading brands in the media & entertainment sector.

The article below lists the History Channel SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the History Channel SWOT Analysis:

SWOT Analysis of History Channel

For History Channel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

History Channel Strengths

The strengths of History Channel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of History Channel :

1. Variety of programmes on European history
2. Great video archives
3. Nice recreation of incidents
4. Minute details of particular era are shown in recreation

History Channel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the History Channel SWOT Analysis:

1. No attention to great Indian Rulers of medieval times (Marathas, Pallava, Bahamani, Rajpootana, Shunga, Maurya etc.)
2. History of eastern world has some element of western bias
3. Pro-Western, Capitalist and Socialist orientation of programme 
4. No focus at all on great Indian/Chinese history (majorly ancient)


History Channel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in History Channel SWOT Analysis:

1. Can make special programmes for India
2. Can introduce Indian hosts and scholars as well
3. Scope for targeting kids
4. Can go in other linguals such as Marathi, Gujrati etc.

History Channel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of History Channel are as mentioned:

1. Since history derives itself from analogy, views on same topic may be different
2. Huge writings on topic give deep understanding than that from 1hr show
3. Internet opens ocean of knowledge on history


History Channel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of History Channel:

1. Internet
2. Various contradicting documentaries
3. Everchanging pattern of history
4.Discovery Channel

Hence this concludes the History Channel SWOT analysis.

Continue reading more about the brand/company.

About History Channel

History Channel Overview
Parent Company

A&E Television Networks

Category

Knowledge Based Channel

Sector

Media & Entertainment

Tagline/ Slogan

History: Made Every Day

USP

Exclusive historical footage and news

History Channel STP
Segmentation

10+ age group

Target Market

Individual, SEC A,B,C

Positioning

The channel helps reviving every major historical event


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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