History Channel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of History Channel analyses the brand by its strengths, weaknesses, opportunities & threats. In History Channel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like History Channel to benchmark its business & performance as compared to the competitors. History Channel is one of the leading brands in the media & entertainment sector.

The table below lists the History Channel SWOT (Strengths, Weaknesses, Opportunities, Threats), top History Channel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

History Channel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
History Channel Brand Analysis
Parent Company

A&E Television Networks
Category

Knowledge Based Channel
Sector

Media & Entertainment
Tagline/ Slogan

History: Made Every Day
USP

Exclusive historical footage and news
History Channel STP
Segment

10+ age group
Target Group

Individual, SEC A,B,C
Positioning

The channel helps reviving every major historical event
SWOT Analysis of History Channel
History Channel Strengths

Below are the Strengths in the SWOT Analysis of History Channel:

1. Variety of programmes on European history
2. Great video archives
3. Nice recreation of incidents
4. Minute details of particular era are shown in recreation
History Channel Weaknesses

Here are the weaknesses in the History Channel SWOT Analysis:

1. No attention to great Indian Rulers of medieval times (Marathas, Pallava, Bahamani, Rajpootana, Shunga, Maurya etc.)
2. History of eastern world has some element of western bias
3. Pro-Western, Capitalist and Socialist orientation of programme 
4. No focus at all on great Indian/Chinese history (majorly ancient)
History Channel Opportunities

Following are the Opportunities in History Channel SWOT Analysis:

1. Can make special programmes for India
2. Can introduce Indian hosts and scholars as well
3. Scope for targeting kids
4. Can go in other linguals such as Marathi, Gujrati etc.
History Channel Threats

The threats in the SWOT Analysis of History Channel are as mentioned:

1. Since history derives itself from analogy, views on same topic may be different
2. Huge writings on topic give deep understanding than that from 1hr show
3. Internet opens ocean of knowledge on history
History Channel Competition
History Channel Competitors

Below are the top 4 competitors of History Channel:

1. Internet
2. Various contradicting documentaries
3. Everchanging pattern of history
4.Discovery Channel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to History Channel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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