History Channel SWOT Analysis

History Channel SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of History Channel, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

History Channel is one of the leading brands in the media & entertainment sector. The article below lists the History Channel SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of History Channel

For History Channel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

History Channel Strengths

The strengths of History Channel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of History Channel :

1. Variety of programmes on European history
2. Great video archives
3. Nice recreation of incidents
4. Minute details of particular era are shown in recreation

History Channel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the History Channel SWOT Analysis:

1. No attention to great Indian Rulers of medieval times (Marathas, Pallava, Bahamani, Rajpootana, Shunga, Maurya etc.)
2. History of eastern world has some element of western bias
3. Pro-Western, Capitalist and Socialist orientation of programme 
4. No focus at all on great Indian/Chinese history (majorly ancient)

History Channel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in History Channel SWOT Analysis:

1. Can make special programmes for India
2. Can introduce Indian hosts and scholars as well
3. Scope for targeting kids
4. Can go in other linguals such as Marathi, Gujrati etc.

History Channel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of History Channel are as mentioned:

1. Since history derives itself from analogy, views on same topic may be different
2. Huge writings on topic give deep understanding than that from 1hr show
3. Internet opens ocean of knowledge on history

Hence this concludes the History Channel SWOT analysis.

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About History Channel

History Channel Overview
Parent Company	A&E Television Networks
Category	Knowledge Based Channel
Sector	Media & Entertainment
Tagline/ Slogan	History: Made Every Day
USP	Exclusive historical footage and news
History Channel STP
Segmentation	10+ age group
Target Market	Individual, SEC A,B,C
Positioning	The channel helps reviving every major historical event

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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