History Channel SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 4183

SWOT analysis of History Channel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In History Channel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like History Channel to benchmark its business & performance as compared to the competitors and industry. History Channel is one of the leading brands in the media & entertainment sector. The table below also lists the top History Channel competitors and elaborates History Channel market segmentation, target group, positioning & Unique Selling Proposition (USP).

History Channel SWOT, Competitors, Marketing STP & Brand analysis Table
History Channel Brand Analysis
Parent Company

A&E Television Networks


Knowledge Based Channel


Media & Entertainment

Tagline/ Slogan

History: Made Every Day


Exclusive historical footage and news

History Channel STP

10+ age group

Target Group

Individual, SEC A,B,C


The channel helps reviving every major historical event

History Channel SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of History Channel. Strengths are:

1. Variety of programmes on European history
2. Great video archives
3. Nice recreation of incidents
4. Minute details of particular era are shown in recreation


Here are the weaknesses in the History Channel SWOT Analysis:

1. No attention to great Indian Rulers of medieval times (Marathas, Pallava, Bahamani, Rajpootana, Shunga, Maurya etc.)
2. History of eastern world has some element of western bias
3. Pro-Western, Capitalist and Socialist orientation of programme 
4. No focus at all on great Indian/Chinese history (majorly ancient)


Following are the Opportunities in History Channel SWOT Analysis:

1. Can make special programmes for India
2. Can introduce Indian hosts and scholars as well
3. Scope for targeting kids
4. Can go in other linguals such as Marathi, Gujrati etc.


The threats in the SWOT Analysis of History Channel are as mentioned:

1. Since history derives itself from analogy, views on same topic may be different
2. Huge writings on topic give deep understanding than that from 1hr show
3. Internet opens ocean of knowledge on history

History Channel Competition

Below are the top 4 History Channel competitors:

1. Internet
2. Various contradicting documentaries
3. Everchanging pattern of history
4.Discovery Channel

The brandguide table above concludes the History Channel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to History Channel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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