SWOT Analysis of History Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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History Channel |
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Parent Company |
A&E Television Networks |
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Category |
Knowledge Based Channel |
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Sector |
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Tagline/ Slogan |
History: Made Every Day |
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USP |
Exclusive historical footage and news |
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History Channel STP |
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Segment |
10+ age group |
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Target Group |
Individual, SEC A,B,C |
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Positioning |
The channel helps reviving every major historical event |
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History Channel SWOT Analysis |
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Strengths |
1. Variety of programmes on European history |
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Weaknesses |
1. No attention to great Indian Rulers of medieval times (Marathas, Pallava, Bahamani, Rajpootana, Shunga, Maurya etc.) |
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Opportunities |
1. Can make special programmes for India |
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Threats |
1. Since history derives itself from analogy, views on same topic may be different |
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History Channel Competition |
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Competitors |
1. Internet |
The brandguide table above concludes the History Channel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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