Blackberry Style SWOT Analysis

Published in Mobile Handsets category by MBA Skool Team

Here is a detailed SWOT analysis of Blackberry Style covering strengths, weaknesses, opportunities and threats.

Blackberry Style Strengths

  1. Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
  2. BB Appstore has decent amount of Applications
  3. Strong brand loyalty

Above are the strengths in the SWOT Analysis of Blackberry Style. The strengths of Blackberry Style looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Blackberry Style Weaknesses

  1. Weaker multimedia functions, lack of FM radio , Poor battery life
  2. High Cost 3.Need of an expensive BB data plan in order to access internet

These were the weaknesses in the Blackberry Style SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Blackberry Style Opportunities

  1. WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
  2. More urban market to tap

Above we covered the opportunities in Blackberry Style SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Blackberry Style Threats

  1. Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity

The threats in the SWOT Analysis of Blackberry Style are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Blackberry Style SWOT analysis.

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About Blackberry Style

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Blackberry Style Overview
Parent Company

Research in Motion

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Love your style

USP

Business Phones with Multimedia functions, Blackberry Messenger(BBM)

Blackberry Style STP
Segmentation

Medium-High end Business phones market

Target Market

From Executives to College youth, Political personalities especially Abroad

Positioning

Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Blackberry Style. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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