Published in Mobile Handsets category by MBA Skool Team
Blackberry Style is one of the leading brands in the mobile handsets sector. Blackberry Style SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Blackberry Style:
Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
BB Appstore has decent amount of Applications
Strong brand loyalty
Above are the strengths in the SWOT Analysis of Blackberry Style. The strengths of Blackberry Style looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Blackberry Style Weaknesses
Weaker multimedia functions, lack of FM radio , Poor battery life
High Cost 3.Need of an expensive BB data plan in order to access internet
These were the weaknesses in the Blackberry Style SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Blackberry Style Opportunities
WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
More urban market to tap
Above we covered the opportunities in Blackberry Style SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Blackberry Style Threats
Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity
The threats in the SWOT Analysis of Blackberry Style are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Business Phones with Multimedia functions, Blackberry Messenger(BBM)
Blackberry Style STP
Medium-High end Business phones market
From Executives to College youth, Political personalities especially Abroad
Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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