SWOT Analysis of Blackberry Style with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Blackberry Style |
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Parent Company |
Research in Motion |
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Category |
Smartphones |
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Sector |
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Tagline/ Slogan |
Love your style |
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USP |
Business Phones with Multimedia functions, Blackberry Messenger(BBM) |
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Blackberry Style STP |
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Segment |
Medium-High end Business phones market |
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Target Group |
From Executives to College youth, Political personalities especially Abroad |
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Positioning |
Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones |
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Blackberry Style SWOT |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blackberry Style : 1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks |
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Weaknesses |
1.Weaker multimedia functions, lack of FM radio , Poor battery life |
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Opportunities |
1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment |
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Threats |
1.Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity |
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Blackberry Style Competition |
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Competitors |
Below are the 2 main Blackberry Style competitors : 1.Nokia E-series |
The brandguide table above concludes the Blackberry Style SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Blackberry Style. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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