Blackberry Style SWOT Analysis

Blackberry Style SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Blackberry Style, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Blackberry Style is one of the leading brands in the mobile handsets sector. The article below lists the Blackberry Style SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Blackberry Style

For Blackberry Style, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Blackberry Style Strengths

The strengths of Blackberry Style looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Blackberry Style :

1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
2.BB Appstore has decent amount of Applications
3.Strong brand loyalty

Blackberry Style Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Blackberry Style SWOT Analysis:

1.Weaker multimedia functions, lack of FM radio , Poor battery life 
2.High Cost 3.Need of an expensive BB data plan in order to access internet

Blackberry Style Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Blackberry Style SWOT Analysis:

1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
2.More urban market to tap

Blackberry Style Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Blackberry Style are as mentioned:

1.Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity

Blackberry Style Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Blackberry Style:

1.Nokia E-series
2.Samsung Galaxy Pro

Hence this concludes the Blackberry Style SWOT analysis.

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About Blackberry Style

Blackberry Style Overview
Parent Company	Research in Motion
Category	Smartphones
Sector	Mobile Handsets
Tagline/ Slogan	Love your style
USP	Business Phones with Multimedia functions, Blackberry Messenger(BBM)
Blackberry Style STP
Segmentation	Medium-High end Business phones market
Target Market	From Executives to College youth, Political personalities especially Abroad
Positioning	Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Blackberry Style. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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