Blackberry Style SWOT Analysis, Competitors & USP

SWOT analysis of Blackberry Style analyses the brand by its strengths, weaknesses, opportunities & threats. In Blackberry Style SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blackberry Style to benchmark its business & performance as compared to the competitors. Blackberry Style is one of the leading brands in the mobile handsets sector.

The article below lists the Blackberry Style SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blackberry Style competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Blackberry Style

Blackberry Style Overview
Parent Company	Research in Motion
Category	Smartphones
Sector	Mobile Handsets
Tagline/ Slogan	Love your style
USP	Business Phones with Multimedia functions, Blackberry Messenger(BBM)
Blackberry Style STP
Segmentation	Medium-High end Business phones market
Target Market	From Executives to College youth, Political personalities especially Abroad
Positioning	Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones

SWOT Analysis of Blackberry Style

For Blackberry Style, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Blackberry Style SWOT Analysis:

Blackberry Style Strengths

The strengths of Blackberry Style looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Blackberry Style :

1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
2.BB Appstore has decent amount of Applications
3.Strong brand loyalty

Blackberry Style Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Blackberry Style SWOT Analysis:

1.Weaker multimedia functions, lack of FM radio , Poor battery life 
2.High Cost 3.Need of an expensive BB data plan in order to access internet

Blackberry Style Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Blackberry Style SWOT Analysis:

1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
2.More urban market to tap

Blackberry Style Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Blackberry Style are as mentioned:

1.Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity

Blackberry Style Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Blackberry Style:

1.Nokia E-series
2.Samsung Galaxy Pro

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blackberry Style. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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