Blackberry Style SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 4622

SWOT Analysis of Blackberry Style with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blackberry Style

Parent Company

Research in Motion




Mobile Handsets

Tagline/ Slogan

Love your style


Business Phones with Multimedia functions, Blackberry Messenger(BBM)

Blackberry Style STP


Medium-High end Business phones market

Target Group

From Executives to College youth, Political personalities especially Abroad


Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones

Blackberry Style SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blackberry Style :

1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
2.BB Appstore has decent amount of Applications
3.Strong brand loyalty


1.Weaker multimedia functions, lack of FM radio , Poor battery life 
2.High Cost 3.Need of an expensive BB data plan in order to access internet


1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
2.More urban market to tap


1.Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity

Blackberry Style Competition


Below are the 2 main Blackberry Style competitors :

1.Nokia E-series
2.Samsung Galaxy Pro

The brandguide table above concludes the Blackberry Style SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Blackberry Style. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: